WBOC-FM (102.5
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a radio station that broadcasts a
Top 40/CHR format. Licensed to
Princess Anne, Maryland, United States, the station is owned by the
Draper Holdings Business Trust, as part of a cluster with
CBS/
Fox affiliate
WBOC-TV
WBOC-TV (channel 16) is a television station in Salisbury, Maryland, United States, affiliated with CBS and Fox. It is the flagship television property of the Milton, Delaware–based Draper Holdings Business Trust, and is co-owned with low ...
(channel 16),
NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
affiliate
WRDE-LD
WRDE-LD (channel 31) is a low-power television station in Salisbury, Maryland, United States, affiliated with NBC. It is owned by the Draper Holdings Business Trust alongside dual CBS and Fox affiliate WBOC-TV (channel 16), and low-power Ca ...
(channel 31),
Telemundo
Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
affiliate
WBOC-LD
WBOC-LD (channel 42) is a low-power television station licensed to Cambridge, Maryland, United States, serving the Salisbury, Maryland market as an affiliate of the Spanish-language Telemundo network. It is owned by the Draper Holdings Busine ...
(channel 42), and sister radio stations
WCEM-FM,
WTDK,
WCEM,
WAAI and
WRDE-FM.
History
The station went on the air December 24, 1976,
[ as WOLC, a ]religious
Religion is a range of social- cultural systems, including designated behaviors and practices, morals, beliefs, worldviews, texts, sanctified places, prophecies, ethics, or organizations, that generally relate humanity to supernatural ...
station owned by Maranatha, Inc. (not to be confused with the unrelated Maranatha Broadcasting Company, the owners of WFMZ-TV
WFMZ-TV (channel 69) is an independent television station in Allentown, Pennsylvania, United States. Locally-based Maranatha Broadcasting Company owns both WFMZ-TV and Wilmington, Delaware–licensed MeTV affiliate WDPN-TV. The two stations sh ...
in Allentown, Pennsylvania
Allentown (Pennsylvania Dutch language, Pennsylvania Dutch: ''Allenschteddel'', ''Allenschtadt'', or ''Ellsdaun'') is a city in eastern Pennsylvania, United States. The county seat of Lehigh County, Pennsylvania, Lehigh County, it is the List o ...
). In August 2015, Maranatha agreed to sell WOLC to Draper Holdings Business Trust, owner of WBOC-TV
WBOC-TV (channel 16) is a television station in Salisbury, Maryland, United States, affiliated with CBS and Fox. It is the flagship television property of the Milton, Delaware–based Draper Holdings Business Trust, and is co-owned with low ...
, and took the station off the air on August 18. Draper moved WOLC's studios from Princess Anne to the Salisbury
Salisbury ( , ) is a city status in the United Kingdom, cathedral city and civil parish in Wiltshire, England with a population of 41,820, at the confluence of the rivers River Avon, Hampshire, Avon, River Nadder, Nadder and River Bourne, Wi ...
studios of WBOC-TV, using the space formerly occupied by the former WBOC radio (now WTGM and WQHQ); it also announced that the station would introduce a format that, while not yet chosen, would include news, weather, and sports content from WBOC-TV. Draper also filed to change the station's call letters to WBOC-FM.
The sale was completed on November 10, 2015, at a purchase price of $650,000; the change to WBOC-FM took effect at that time. The station returned to the air on November 20, and aired Christmas music
Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...
without commercials through the holiday season. WBOC-FM launched its eventual adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format on December 31, 2015.
WBOC-FM started leaning towards Top 40/CHR in March 2022 and rebranded as "Delmarva's Hit Music Station" to fill a CHR hole in the market when WOCQ flipped to country that month. Although WKZP also airs a similar format in Salisbury, the transmitter reach is not as wide as WOCQ.
References
External links
102.5 WBOC Online
*
BOC-FM
Radio stations established in 1976
1976 establishments in Maryland
Contemporary hit radio stations in the United States
Princess Anne, Maryland
{{Maryland-radio-station-stub