WBMS-CA (channel 10) was a low-power,

Class A television station The class A television service is a system for regulating some low-power television (LPTV) stations in the United States. Class A stations are denoted by the broadcast callsign suffix "-CA" (analog) or "-CD" (digital), although very many analog - ...

Jackson, Mississippi Jackson is the List of capitals in the United States, capital and List of municipalities in Mississippi, most populous city of the U.S. state of Mississippi. The city sits on the Pearl River (Mississippi–Louisiana), Pearl River and is locate ...

, United States. It was a

translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''trans ...

of WXMS-LP (channel 27) which was owned by

American Spirit Media American Spirit Media, LLC is a broadcasting company based in Charlotte, North Carolina. Founded by Thomas B. Henson in 2003 as Ottumwa Media Holdings, it owns television stations in several cities in the Southeastern United States. History In 2 ...

History

WBMS-CA began broadcasting on November 30, 1987, as

independent station An independent station is a broadcast station, usually a television station, not affiliated with a larger broadcast television network, network. As such, it only broadcasts broadcast syndication, syndicated programs it has purchased; brokered pr ...

W10BD. It was owned by Louisiana state senator Louis "Woody" Jenkins and his company Great Oaks Broadcasting. Jenkins owned two stations in

Baton Rouge Baton Rouge ( ; , ) is the List of capitals in the United States, capital city of the U.S. state of Louisiana. It had a population of 227,470 at the 2020 United States census, making it List of municipalities in Louisiana, Louisiana's second-m ...

− WBTR (channel 36) and WTNC (channel 21). On December 6, 1993, the station affiliated with America's Voice. The following year, he sold the station to Metrovision, a startup cable company, who changed the call sign to WMVT-LP in 1995. In 1997, the station's call sign was changed to WBMS-LP (later WBMS-CA), and joined the

UPN The United Paramount Network (UPN) was an American broadcast television network that operated from 1995 to 2006. It was originally a joint venture between Chris-Craft Industries (later sold to News Corporation)'s subsidiary, United Television, ...

network, with

America One America One was an American television network established in 1995 by USFR Media Group through its America One Television subsidiary.

a secondary affiliation. In 2001, WBMS dropped UPN and moved America One to primary status. In 2002, the station joined Pax and pushed America One back to secondary status. On June 1, 2003, WBMS dropped Pax and America One, and rejoined UPN as a

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

of WXMS-LP. In 2004, Jackson Television, LLC acquired WBMS and WXMS. As of 2012, WBMS still operated as a simulcast of WXMS. However, on April 20, WBMS' analog transmitter failed. Vicksburg Broadcasting filed to sell WBMS-CA and WUFX to

in July 2012. As part of the deal, WBMS' operations were to be taken over by

Raycom Media Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama, Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom ...

, owner of

NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...

affiliate

WLBT WLBT (channel 3) is a television station in Jackson, Mississippi, United States, affiliated with NBC. It is owned by Gray Media, which also operates American Spirit Media–owned Fox affiliate WDBD (channel 40) and Vicksburg-licensed MyNet ...

(channel 3), under a

shared services Shared services is the provision of a service by one part of an organization or group where that service had previously been found in more than one part of the organization or group. Thus the funding and resourcing of the service is shared and the ...

agreement; American Spirit also acquired

Fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...

affiliate

WDBD WDBD (channel 40) is a television station in Jackson, Mississippi, United States, affiliated with the Fox network. It is owned by American Spirit Media, which maintains a shared services agreement (SSA) with Gray Media, owner of NBC affiliate ...

(channel 40) and WXMS-LP from Roundtable Broadcasting, with the WUFX license being sold to

Tougaloo College Tougaloo College is a private historically black college in the Tougaloo area of Jackson, Mississippi, United States. It is affiliated with the United Church of Christ and Christian Church (Disciples of Christ). It was established in 1869 by ...

(though it operates that station, now

MyNetworkTV MyNetworkTV (stylized as mynetworkTV; unofficially abbreviated MNT or MNTV) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its Fox Television Stations ...

affiliate

WLOO WLOO (channel 35) is a television station licensed to Vicksburg, Mississippi, United States, serving the Jackson area as an affiliate of MyNetworkTV. Owned by Tougaloo College, it has a joint sales agreement (JSA) with Fox affiliate WDBD (c ...

(channel 35), under a joint sales agreement). American Spirit Media never returned WBMS to the air; on May 1, 2013, the FCC canceled its license for failure to broadcast for a year.

References

{{Other_Mississippi_Stations 1987 establishments in Mississippi 2012 disestablishments in Mississippi BMS-CA BMS-CA Television channels and stations disestablished in 2012 Television channels and stations established in 1987 BMS-CA