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89.1 WBCX FM is a student
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Gainesville, Georgia Gainesville is a city and the county seat of Hall County, Georgia, United States. As of the 2020 United States census, 2020 census, the city had a population of 42,296. Because of its large number of poultry processing plants, it has been calle ...
, and owned by Brenau University. WBCX serves
Hall In architecture, a hall is a relatively large space enclosed by a roof and walls. In the Iron Age and the Early Middle Ages in northern Europe, a mead hall was where a lord and his retainers ate and also slept. Later in the Middle Ages, the gre ...
and parts of surrounding counties in northeast Georgia, as far as northeastern metro Atlanta.


History

WBCX began in 1976 as an experiment, broadcasting 10 watts to the college
campus A campus traditionally refers to the land and buildings of a college or university. This will often include libraries, lecture halls, student centers and, for residential universities, residence halls and dining halls. By extension, a corp ...
and immediate area only. This was increased to 840 watts in 1986, enabling the station to reach well beyond campus. Instrumental in the station's creation were Brenau Trustee and Jacobs Media Corporation Chairman John W. Jacobs, Jr., Journalism Professor Clara Martin, and Professor James Bridwell, among others. The first WBCX student station manager hired by Brenau was Jay Andrews. Throughout the 1980s WBCX played
easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...
music from a reel to reel and cartridge automation system located at the studios of WDUN radio. In 1995 the station switched to a smooth jazz format with computerized automation from the Jones Smooth Jazz Network, playing an average of 22 hours per day of satellite fed programming with a handful of local jazz and classical music shows. Scott Fugate was hired as General Manager in 2002 and WBCX started to move away from satellite programming towards live locally produced shows. In 2005, after two years of surveying the community and students for suggestions, the station took on the new label of "Brenau University's Eclectic 89.1 WBCX" - premiering 10 new "eclectic" formats grouped by mood rather than musical genre, with different moods for each day & night with a goal to reach all the diverse ages, races & cultures in the area. Free training was offered to community volunteers interested in producing their own live shows, and many new student shows were premiered over the next several years. BBC news and several syndicated shows were also added. In 2006, the majority of programming was produced in the studios at Brenau University, with live and all request shows every evening. The station's name & formats were changed once again in the fall of 2009 - changing "Eclectic 89.1" to "The Voice Of Brenau" - and eliminating the majority of live shows, as well as the jazz and classical programming. 2012 brought a new focus on WBCX by the university, which re-hired Jay Andrews to manage forward the station's programming and the school's digital technology.


See also

*
Campus radio Campus radio (also known as college radio, university radio or student radio) is a type of radio station that is run by the students of a college, university or other educational institution. Programming may be exclusively created or produced ...
*
List of college radio stations in the United States Following are radio stations in the United States of America affiliated with colleges and universities that are regarded as college (student-run) stations. The listings include links to Wikipedia pages on the stations, their parent institution ...


References


External links


Official site
* {{Georgia college radio BCX BCX Hall County, Georgia Radio stations established in 1976 1976 establishments in Georgia (U.S. state)