WAMR-FM (107.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a commercial radio station in

Miami, Florida Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

. It airs a Spanish AC and tropical music

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

aimed at Spanish-speaking adults. The station is owned by Univision Radio with the license held by Univision Radio Illinois, Inc. The station also broadcasts on

HD radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off NW 207th Street in Miami. The

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

WAMR refers to the Spanish word ''amor'', which means "love".

History

On June 7, 1974, the station first signed on as WIGL. It was the FM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

to AM 1260 WWOK (now WSUA), both owned by the Mission East Company, and airing a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format. In 1979, the station was acquired by Susquehanna Radio, which switched it to a Spanish-language Top 40/Dance format as WQBA-FM ("Super Q"), sister to WQBA 1140 AM. By the late 1980s, the station had shifted to a Spanish adult contemporary sound. In 1995, the call letters were changed to WAMR-FM and the station began calling itself "Amor". At this point, the format was mostly romantic ballads by artists such as

Julio Iglesias Julio José Iglesias de la Cueva (; born 23 September 1943) is a Spanish singer and songwriter. Iglesias is recognized as the most commercially successful Spanish singer in the world and one of the top List of best-selling music artists, reco ...

and

Gloria Estefan Gloria María Milagrosa Estefan (; ; born September 1, 1957) is an American singer, actress, and businesswoman. Estefan is an eight-time Grammy Awards, Grammy Award winner, a Presidential Medal of Freedom recipient, and has been named one of t ...

. A similar format was launched one dial position away, on 106.7 WRMA (now WXDJ) whose call letters stood for "Romantica." Both stations enjoyed much success with adult Spanish-speaking listeners in Miami. In 2003, WAMR-FM was bought by Univision Radio.Broadcasting Yearbook 2010 page D-143
/ref> The company's television headquarters was already based in Miami and the acquisition of several Spanish-language Miami radio stations helped the company move into radio ownership. By this time, the station had moved away from its soft ballad sound, playing more uptempo international and tropical hits but still aimed at an adult audience. WAMR-FM remains one of the Miami radio market's top rated stations.

References

External links

* * 1974 establishments in Florida Hispanic and Latino American culture in Miami Radio stations established in 1974 AMR-FM AMR-FM Univision Radio Network stations {{Florida-radio-station-stub