WADE (1340

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is an AM

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Wadesboro, North Carolina Wadesboro is a town in and the county seat of Anson County, North Carolina, Anson County, North Carolina, United States. The population was 5,008 at the 2020 United States census, 2020 census. The town was originally found in 1783 as New Town but ...

. It is owned by New Life Community Temple of Faith, Inc., and broadcasts an

Urban Gospel Urban/contemporary gospel, also known as urban gospel music, urban gospel pop, or just simply urban gospel, is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genr ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, with some

Christian talk and teaching Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...

programs. WADE is

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

with

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

WDEX

1430 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 1430 kHz: 1430 AM is a regional broadcast frequency, as classified by the U.S. Federal Communications Commission and the Canadian Radio-television and ...

Monroe, North Carolina Monroe is a city in and the county seat of Union County, North Carolina, United States. The population increased from 32,797 in 2010 United States census, 2010 to 34,551 in 2020 United States census, 2020. It is within the rapidly growing Charlot ...

History

On July 23, 1947, WADE signed on for the first time. It was constructed by Risden Allen Lyon with the help of his father, Robert Phillip Lyon. WADE was originally a 1,000 watt

daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...

radio station, operating at 1210

kilocycle The cycle per second is a once-common English name for the unit of frequency now known as the ''hertz'' (Hz). Cycles per second may be denoted by c.p.s., c/s, or, ambiguously, just "cycles" (Cyc., Cy., C, or c). The term comes from repetitive ph ...

s and required to go off the air at sunset. The station had a 308-foot tower. At that time, with far fewer radio stations in the United States, the station's signal carried quite far. In the summer it was not unusual for station DJ's to advise listeners at Myrtle Beach, South Carolina, 125 miles away, that it was time to "turn so you don't burn." During construction of the station, Lyon was determined to obtain the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

WADE. He found that they were in use by a commercial ship. He successfully negotiated with the ship's owner for release of the call letters. Ruth Allen Lyon, Risden's mother, came up with a station slogan that was a play on the call letters, "We Advertise Dependable Enterprise." WADE added an FM operation in the 1950s. Lyon gave up the FM license after several years because the equipment, especially the power tubes, was quite expensive and there were few FM receivers (thus listeners) at that point in time. Lyon later expressed mild regret for that decision. In 1956 Lyon added sister station WKDX (1250 AM) in Hamlet, North Carolina, and in 1964 he added WRPL (1540 AM) in Charlotte, North Carolina. WADE was sold to Long Pine Broadcasting in 1985, with the Lyon family owner financing the transaction. In 1992 Long Pine (Clark Ratliffe) defaulted on the loan with the Lyon family. Essex Communications, a Virginia company, paid off the loan, took ownership of the station, and sold the station to the current owner, Inspirational Deliverance Center. In the late 1980s, WADE received authorization to change the frequency to 1340 AM, allowing for nighttime broadcasting. Inspirational Deliverance Center sold WADE to New Life Community Temple of Faith, Inc., at a purchase price of only $10. The sale was consummated on January 27, 2015.

References

External links

{{AM station data, 28816, WADE Country radio stations in the United States ADE