Vow is an Australian company that grows

cultured meat Cultured meat, also known as cultivated meat among other names, is a form of cellular agriculture wherein meat is produced by culturing animal cells ''in vitro''; thus growing animal flesh, molecularly identical to that of conventional meat, ou ...

for commercial distribution, and is headquartered in

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

History

Vow was founded in 2019 by George Peppou (

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

) and Tim Noakesmith ( CCO). In July 2019, Vow demonstrated a

kangaroo Kangaroos are marsupials from the family Macropodidae (macropods, meaning "large foot"). In common use, the term is used to describe the largest species from this family, the red kangaroo, as well as the antilopine kangaroo, eastern gre ...

dumpling, the first non-farmed meat demonstrated using cultured meat technology. In August 2020 they demonstrated a further five species in partnership with Australian chef

Neil Perry Neil Arthur Perry Order of Australia, AM is an Australian chef, restaurateur, author and television presenter. He also is the co-ordinator for Qantas Flight Catering under his company Rockpool Consulting. Early life and education Perry was b ...

. During 2020, the company was criticised for plans to produce zebra meat. In August 2021, the company announced they were developing hybrid products containing cultured meat and ingredients produced using

precision fermentation Industrial fermentation is the intentional use of fermentation in manufacturing processes. In addition to the mass production of fermented foods and drinks, industrial fermentation has widespread applications in chemical industry. Commodity chem ...

technology. The company said that work was being done in the areas of chicken, crocodile, kangaroo and water buffalo meat. During an interview on '' The Drum'' in January 2022, the company announced that their first product would be crocodile and would be launching in Singapore. In November 2022 Vow announced they are launching Morsel, which is cultured Umai Quail. In 2023, it developed a "mammoth meatball" as a publicity stunt, which was put on display at

Museum Boerhaave Rijksmuseum Boerhaave is a museum of the history of science and medicine, based in Leiden, Netherlands. The museum hosts a collection of historical scientific instruments from all disciplines, but mainly from medicine, physics, and astronomy. Th ...

. The meatball was made from portions of lamb, mammoth, and African elephant DNA, piecing together DNA similar to the mammoth genome, then grown in a sheep muscle cell. Australian and New Zealand regulatory bodies began reviewing Vow's cultured meat products for approval in December 2023. In April 2024, Singapore was the first government to approve the meat for commercial sale. That month, Vow began selling its first commercial product there, Forged Parfait, made with Japanese quail cells. On 7 April 2025, Vow quail became the first cultured meat product to be officially approved for sale in Australia and New Zealand. In mid-June 2025, Vow expected to be serving its cultivated quail in restaurants in Sydney and Melbourne "within weeks".

Product offerings

Vow develops and markets

products, grown over a four-week process, with a process similar to a sourdough culture or brewery. Vow is the name of the company, whereas its consumer brand is called Forged. Japanese quail cells multiply in a bioreactor with vitamins, amino acids, and minerals.

References

{{Cultured meat startups Australian companies established in 2019 Companies based in Sydney Food manufacturers of Australia Cellular agriculture organizations