Invitation Digital Ltd is a

mobile marketing Mobile marketing is a multi-channel Online advertising, online marketing technique focused at reaching a specific audience on their smartphones, feature phones, Tablet computer, tablets, or any other related devices through websites, e-mail, SMS ...

company based in

Bristol Bristol () is a City status in the United Kingdom, cathedral city, unitary authority area and ceremonial county in South West England, the most populous city in the region. Built around the River Avon, Bristol, River Avon, it is bordered by t ...

, UK, best known for running the website vouchercloud. Vodafone Ventures (VfV) bought a minority shareholding in Invitation Digital Ltd in May 2011 and used seed funding to help build the platform, before

Vodafone Group PLC Vodafone Group Public Limited Company () is a British Multinational company, multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates Service (economic ...

became majority shareholders in June 2012.

History

Invitation Digital Ltd was set up in 2008 to deliver digital incentive promotions and loyalty schemes across Europe. Group sister company Invitation Media had previously published the Invitation Book, which provided printable

voucher A voucher is a bond of the redeemable transaction type which is worth a certain money, monetary value and which may be spent only for specific reasons or on specific goods. Examples include house, housing, travel, and food vouchers. The term vou ...

s across 14 UK cities from 2003. In February 2010 the company launched vouchercloud, turning its printable voucher book into a digital service. The launch of the website coincided with the release of the app on Apple iPhone, and was later rolled out onto Android, Blackberry and Windows Phone devices. Following Vodafone investment, vouchercloud expanded internationally in 2012, launching in Ireland in June, Malta in July and the Netherlands in November. The app and website launched in Germany in March 2013 and vouchercloud is set to expand into other countries across the globe.

vouchercloud

vouchercloud is a UK-based money-saving

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...

and online platform, providing consumers with vouchers from a range of categories, including restaurants, clothing, experiences travel, leisure, hotels and more. Vouchers can be redeemed through online voucher codes, printable vouchers and through the mobile app. vouchercloud uses

affiliate networks An affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus ge ...

to provide deals from national and local merchants, operating multi-channel campaigns and providing exposure across three platforms; in-store, online and m-commerce. A web-based merchant dashboard allows businesses to upload their specific branded offer directly to vouchercloud, through the website and the mobile app. In addition to operating in the UK, vouchercloud is currently available in the United States, France, Italy, Germany, Poland, the Netherlands, Malta and Ireland.

Mobile app

The Vouchercloud mobile app was launched in the UK in February 2010, and was the first mobile voucher app to feature a built in

GPS tracking A GPS tracking unit, geotracking unit, satellite tracking unit, or simply tracker is a navigation device normally on a vehicle, asset, person or animal that uses satellite navigation to determine its movement and determine its WGS84 UTM ...

device which gives consumers a selection of local deals in their area. The app is available on

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

BlackBerry BlackBerry is a discontinued brand of handheld devices and related mobile services, originally developed and maintained by the Canadian company Research In Motion (RIM, later known as BlackBerry Limited) until 2016. The first BlackBerry device ...

Android Android most commonly refers to: *Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), a mobile operating system primarily developed by Google * Android TV, a operating system developed ...

and

Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...

, and as of June 2013 has received 3.8 million downloads.

Awards

The vouchercloud app has been nominated for numerous awards and has consistently been rated the UK's leading consumer voucher app by the ''

Sunday Times ''The Sunday Times'' is a British Sunday newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of N ...

'', ''

Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was foun ...

'', ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...

'' and ''

The Sun The Sun is the star at the centre of the Solar System. It is a massive, nearly perfect sphere of hot Plasma (physics), plasma, heated to incandescence by nuclear fusion reactions in its core, radiating the energy from its surface mainly as ...

''. 2012 and 2013 – ''Sunday Times'' App List – 500 best apps in the World 2011 – A4u Awards (now Performance Marketing Awards) – Best use of Mobile

References

{{reflist

External links

Official website
Digital marketing companies of the United Kingdom Companies based in Bristol Software companies of the United Kingdom Marketing companies established in 2008 Software companies established in 2008 2008 establishments in England