Volvo Amazon
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The Volvo Amazon was a mid-sized car that was manufactured and marketed by
Volvo Cars Volvo Car AB, trading as Volvo Cars (, styled VOLVO in the company's logo) is a Sweden, Swedish multinational manufacturer of luxury vehicles. Volvo is headquartered in Torslanda, Gothenburg. The company manufactures SUVs, station wagons, and ...
from 1956 to 1970. It was introduced in the United States as the ''122S'' at the 1959
New York International Auto Show The New York International Auto Show is an annual auto show that is held in Manhattan, New York City in late March or early April. It is held at the Jacob Javits Convention Center. It usually opens on or just before Easter weekend and closes ...
. The Amazon shared the wheelbase, tall posture and high H-point seating of its predecessor, the PV444/544, and was offered in two-door sedan, four-door sedan, and five-door
wagon A wagon (or waggon) is a heavy four-wheeled vehicle pulled by Working animal#Draft animals, draft animals or on occasion by humans, used for transporting goods, commodities, agricultural materials, supplies and sometimes people. Wagons are i ...
body styles — all noted for their '' ponton'' styling. In 1959 Volvo became the world's first manufacturer to provide front seat belts as standard equipment — by providing them on all Amazon models, including the export models — and later becoming the first car featuring three-point
seat belt A seat belt, also known as a safety belt or spelled seatbelt, is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt reduce ...
s as standard equipment. When introduced, the car was named the ''Amason'' (with an 's'), deriving from the fierce female warriors of Greek mythology, the
Amazons The Amazons (Ancient Greek: ', singular '; in Latin ', ') were a people in Greek mythology, portrayed in a number of ancient epic poems and legends, such as the Labours of Hercules, Labours of Heracles, the ''Argonautica'' and the ''Iliad''. ...
. German motorcycle manufacturer Kreidler had already registered the name, and the two companies agreed that Volvo could only use the name domestically (i.e., within Sweden), modifying the spelling to Amazon. Subsequently, Volvo began its tri-digit nomenclature and the line became known as the 120 Series. The Amazon was originally manufactured at Volvo's Lundby plant in Gothenburg and subsequently at the company's Torslandaverken plant, which began operating in 1964. By the end of production, 234,653 four-door models, 359,917 two-door models and 73,220
station wagon A station wagon (American English, US, also wagon) or estate car (British English, UK, also estate) is an automotive Car body style, body-style variant of a Sedan (automobile), sedan with its roof extended rearward over a shared passenger/cargo ...
s had been produced, of which 60% were exported; for a total of 667,791 vehicles.


Styling and design

The Amazon sedan's ponton genre,
three-box styling The configuration of a car body is typically determined by the layout of the engine, passenger and luggage compartments, which can be shared or separately articulated. A key design feature is the car's roof-supporting pillars, designated from fr ...
was inspired by US cars of the early 1950s, strongly resembling the
Chrysler New Yorker The Chrysler New Yorker is an automobile model produced by Chrysler (division), Chrysler from 1940 until 1996, serving for several decades as either the brand's flagship model or as a junior sedan to the Chrysler Imperial, the latter during the y ...
sedan and the Chrysler 300C hardtop Coupe. According to designer Jan Wilsgaard, the Amazon's styling was inspired by a
Kaiser Kaiser ( ; ) is the title historically used by German and Austrian emperors. In German, the title in principle applies to rulers anywhere in the world above the rank of king (). In English, the word ''kaiser'' is mainly applied to the emperors ...
he saw at the Gothenburg harbour. The Amazon featured strong articulation front to rear, pronounced "shoulders", and slight but visible tailfins. These features became inspiration for
Peter Horbury Peter Douglas Horbury (27 January 1950 – 29 June 2023) was a British car designer widely known for his design work for Volvo and his roles as Executive Design Director, Americas for Ford Motor Company, Ford (2004-2009), Chief Designer at Ford's ...
when reconceiving Volvo's design direction with the V70 after decades of rectilinear, slab-sided, boxy designs. The Amazon's bodywork was constructed of phosphate-treated steel (to improve paint adhesion) and with heavy use of undercoating and anti-corrosive oil treatment.


Station wagon

The
station wagon A station wagon (American English, US, also wagon) or estate car (British English, UK, also estate) is an automotive Car body style, body-style variant of a Sedan (automobile), sedan with its roof extended rearward over a shared passenger/cargo ...
(estate) version was introduced at the 1962 Stockholm Auto Show, and Volvo manufactured 73,000 examples between 1962 and 1969. The Amazon estate featured a two-piece tailgate, with the lower section folding down to provide a load surface and the upper section that hinged overhead. The vehicle's rear license plate, attached to the lower tailgate, could fold "up" such that when the tailgate was lowered and the vehicle in use, the license plate was still visible. This idea was used by the original 1959
Mini The Mini is a very small two-door, four-seat car, produced for four decades over a single generation, with many names and variants, by the British Motor Corporation (BMC) and its successors British Leyland and the Rover Group, and finally ...
. In recent years a similar arrangement was used on the tailgate of the Subaru Baja. The Amazon platform was used as the basis for the P1800 and 1800ES.


History

Under prototype designation 1200, following the PV444's internal designation as the 1100, the Amazon was released in the press in February 1956, with production initially set to begin in July of the same year, and deliveries commenced in August 1956 — under the now modified internal designation 120 series. Further iterations included the 121, the base model with a single carburetor engine, the 122S introduced in 1958 as a performance model equipped with a dual carburetor engine. The Amazon's handbrake location, outboard of the driver's seat, was intended to accommodate subsequent bench seat models with column shift transmissions- these were produced in small numbers and made available to certain export markets. Buyers began to receive the first cars in February 1957, and initial models were two-tone red and black with light gray roof, light grey with a black roof, followed by a dark blue with gray roof in 1958. The Volvo Amazon in station wagon form would become the first foreign market police car introduced to any police force of the United Kingdom in 1965. Having trialled it against a Citroën DS19 Safari and Humber Super Snipe station wagon, Hampshire Constabulary purchased a white Volvo Amazon 1800 station wagon with a Ruddspeed upgraded engine initially for use as an accident tender, carrying equipment used by the police when attending scenes of road accidents, before transferring onto traffic policing duties alongside the Humber Super Snipe. In total, five white Volvo Amazon station wagons were acquired by Hampshire Constabulary's traffic division, however the purchase of foreign police cars was the subject of local controversy, with letters of complaint written to Hampshire's Chief Constable and in '' Autocar'' magazine; Hampshire Constabulary would later find themselves the subject of national controversy and faced heavy criticism by the
Home Office The Home Office (HO), also known (especially in official papers and when referred to in Parliament) as the Home Department, is the United Kingdom's interior ministry. It is responsible for public safety and policing, border security, immigr ...
for purchasing multiple Volvo 144 saloons for traffic police use. In 1966 the Volvo PV ended production, replaced by the Amazon , a less expensive version of the Amazon, without exterior chrome trim, a passenger-side sunshield or cigarette lighter, and with a three-speed rather than four-speed transmission — available in black with red interior and later white or black with red interior. The newer Volvo 140 was becoming the company's mainstream model, and the last of the four-door 120 saloons were produced in 1967. In 1967 came the 123GT, which was a Model 130 with high-compression
four-cylinder The engine configuration describes the fundamental operating principles by which internal combustion engines are categorized. Piston engines are often categorized by their cylinder layout, valves and camshafts. Wankel engines are often categoriz ...
B18B engine (from the Volvo P1800), M41 gearbox, fully reclining seats, front fog and driving lights (on some markets), alternator, fender mounted mirrors, special steering wheel, dash with a shelf and tachometer, and other cosmetic upgrades. In 1967 the 4-door saloon was discontinued due to the introduction of 140-series. In 1969 the displacement of the old B18 engine was increased and the engine was called the B20. Of note: Volvo Cars arriving in Canada at the port of Halifax, Nova Scotia would have the (not-yet-legal) radial tires removed and replaced with bias-ply tires of-the-day before being accepted by DOT for delivery. Also, the European 'Flash-to-Pass' feature of the turn signal toggle would be disconnected for the British market as it did not have Department of Transport approval. Somehow, whereas most North American vehicles would only have lap safety belts until 1968, both driver and passenger got the 'three-point' shoulder belts, a Volvo safety feature. Fortunately, these remained in place for the new owners and doubtless saving many from death and injury from accidents. 1970 was the last year for the Amazon, and only the 2-door version was left, since the estate wagon was cancelled. The last Amazon was manufactured on 3 July 1970.


Features

Original specifications for the Amazon included the new Volvo B16 engine, a 3-speed
manual gearbox A manual transmission (MT), also known as manual gearbox, standard transmission (in Canadian English, Canada, British English, the United Kingdom and American English, the United States), or stick shift (in the United States), is a multi-speed ...
(H6) and rear-wheel drive. In 1958 the sport model, ''Amazon Sport'', was released and later the same year the Amazon became the first series produced car with a three-point safety belt in the front seats as standard. In 1962, Volvo introduced a two-door version, a five-door wagon, and the new B18 engine, deleting two-tone paint and upholstery. In 1965 the Amazon color-coordinated embossed vinyl upholstery and door panels became available. The new
gearbox A transmission (also called a gearbox) is a mechanical device invented by Louis Renault (who founded Renault) which uses a gear set—two or more gears working together—to change the speed, direction of rotation, or torque multiplication/r ...
selections were the three-speed M30 (briefly offered with an automatic electric clutch), the four-speed M40 and the M41 with four-speed and overdrive. The M31 gearbox was also introduced in 1961 but was only available that year (a three-speed fully synchronized gearbox with overdrive on both second and third direct gears). Gearbox options on the 121 were the M30, M31 and M40 while gearbox options on the 122S were the M40 and M41 gearboxes. In 1964 the Borg-Warner BW35 three-speed
automatic transmission An automatic transmission (AT) or automatic gearbox is a multi-speed transmission (mechanics), transmission used in motor vehicles that does not require any input from the driver to change forward gears under normal driving conditions. The 1904 ...
also became available on the four-door and two-door. From 1967 to 1968 the BW35 was also available on the five-door wagon.
File:Volvo P 12104 4-Door Sedan 1959.jpg, 1959 Volvo P12104 4-door sedan File:Volvo Amazon BW 2016-09-03 13-30-52.jpg, 1960 Volvo P12106 Amazon 4-door sedan File:1966 Volvo 122 two-door in Black, front right.jpg, 1966 Volvo 122 2-door sedan File:1967 Volvo 122S station wagon, front right (ISWC meet, July 15, 2023).jpg, 1967 Volvo 122S station wagon File:Volvo Amazon Amsterdam.JPG, Volvo Amazon P22134 (P220), Amsterdam File:1969 Volvo Amazon 121 rr.jpg, 1969 Volvo 121 Amazon 2-door sedan File:Volvo 221341 S 1969.jpg, 1969 Volvo 221341 S Amazon station wagon Police File:Volvo Amazon Police.jpg, 1970 Volvo Amazon sedan Police File:Volvo 131341 T 1970 2.jpg, 1970 Volvo 131341 T Amazon 2-door sedan File:Amazonrace.jpg, A Saab 93 (left) and a Volvo Amazon (right) line up to race. File:Volvo 122 S sedan (6109051700).jpg, Volvo 122 S Sedan engine


References


External links


Volvo Amazon Buyers Guide
with advice on finding a good example
Volvo Amazon Picture Gallery
including extensive production data
Norsk Volvo Amazon KlubbSvenska Volvo Amazonklubben
* - Homepage about Volvo Amazon {{Early Volvo Cars timeline
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
Sedans Station wagons Rear-wheel-drive vehicles Cars introduced in 1956 1960s cars 1970s cars Cars discontinued in 1970