Vlad and Niki is a

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel featuring Russian American-born siblings Vladislav Vashketov (born February 26, 2013), Nikita Vashketov (born June 4, 2015), Christian Vashketov (born September 11, 2019), and Alice Vashketova (born January 1, 2022). Their parents, Sergey Vashketov and Victoria Vashketova, emigrated from

Moscow Moscow is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia, standing on the Moskva (river), Moskva River in Central Russia. It has a population estimated at over 13 million residents with ...

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

and run 21 YouTube channels in 18 languages. The children reside in

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...

, and occasionally in

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

United Arab Emirates The United Arab Emirates (UAE), or simply the Emirates, is a country in West Asia, in the Middle East, at the eastern end of the Arabian Peninsula. It is a Federal monarchy, federal elective monarchy made up of Emirates of the United Arab E ...

. Their main channel is the 7th most-viewed and 5th most-subscribed in the world.

Parent career

Vlad and Niki's parents, Sergey and Victoria, each had different careers. Sergey worked in sales, while Victoria was a homemaker and a former gymnast.

History

Vlad and Nikita started their YouTube channel on April 23, 2018, prompting their father to quit his sales job to help with brands and licensing based on "Vlad Crazyshow" (stylized as "Joker"). Their videos include roleplays,

vlog A vlog (), also known as a video blog or video log, is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one ta ...

ging, and

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

. The channel signed a representation deal with Haven Global, an Australian-based licensing agency, to develop new content, consumer products, and licenses for mobile apps under their brand. They also signed a deal with

Playmates Toys Playmates Toys Limited is a Hong Kong toy company. The company was founded in Hong Kong in 1966 by Sam Chan Tai-ho as Playmates Industrial, manufacturing dolls for other companies. In 1975, Playmates began marketing its own line of preschool to ...

, a

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

–based manufacturer, to produce

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and p ...

s under their brand. In 2019, the brothers were judged to be the YouTubers making the most money per video at an estimated US$312,000 per video. As of May 9, 2025, they had 139 million subscribers.

References

External links

* American people of Russian descent Living people 2013 births 2015 births American YouTube vloggers YouTube channels launched in 2018 YouTubers from Miami {{YouTuber-bio-stub