Vividata is a
Toronto
Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
-based
not-for-profit research organization that provides impact and marketing data on print media
readership in Canada.
Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank).
The merged company temporarily used the name Amalco.
The
non-profit
A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
PMB traced itself back to 1973, when it conducted its first national print survey. PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. NADbank's work had significant overlap with PMB.
Vividata also has a custom syndicated survey division known as Vivintel.
See also
*
Numeris
Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the sole provider of viewership ...
, an analogous company covering Canadian broadcast media
References
External links
Vividata official website
1973 establishments in Ontario
Publishing in Canada
Market research companies of Canada
Business services companies established in 1973
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