Vitalite is a

sunflower oil Sunflower oil is the non-volatile oil pressed from the seeds of the sunflower (''Helianthus annuus''). Sunflower oil is commonly used in food as a frying oil, and in cosmetic formulations as an emollient. Sunflower oil is primarily compos ...

based spread, produced by

Dairy Crest Saputo Dairy UK, the trading name of Dairy Crest Limited, is a British dairy products company. It was created in 2019 when the Canadian company Saputo Inc bought Dairy Crest. Dairy Crest itself was created in 1981 as a spin-off of the Milk Marke ...

Kirkby Kirkby ( ) is a town in the Metropolitan Borough of Knowsley, Merseyside, England. The town, Historic counties of England, historically in Lancashire, has a size of is north of Huyton and north-east of Liverpool. The population in 2016 wa ...

, Merseyside. It began in 1983, being made by Kraft General Foods. In July 1996, it was bought by St Ivel, who were then bought by

in November 2002. In 2008, it was relaunched as a dairy-free spread, making it suitable for

vegan Veganism is the practice of abstaining from the use of animal products and the consumption of animal source foods, and an associated philosophy that rejects the commodity status of animals. A person who practices veganism is known as a ve ...

Advertising

A famous advertising campaign began in the United Kingdom during the 1980s, featured dancing sunflowers and a singing sun, with a parody of the song ''

Israelites Israelites were a Hebrew language, Hebrew-speaking ethnoreligious group, consisting of tribes that lived in Canaan during the Iron Age. Modern scholarship describes the Israelites as emerging from indigenous Canaanites, Canaanite populations ...

'' by

Desmond Dekker Desmond Dekker (born Desmond Adolphus Dacres; 16 July 1941 – 25 May 2006) was a Jamaican ska, rocksteady and reggae singer-songwriter and musician. Together with his backing group the Aces (consisting of Wilson James and Easton Barrington Ho ...

. This campaign ran until 1994. One of several versions of the parody lyrics began: :"Wake up in the morning wantin' some breakfast. What sunflower spread do I lay on my bread? Ohhh, Ohhh, Vitalite."

References

External links

Vitalite dairy free spread
– official site
Vitalite advert on YouTube
Margarine brands British brands Vegan cuisine {{Veganism-and-Vegetarianism-stub