Visit California is a
nonprofit organization
A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
self-tasked with developing and maintaining
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
programs to further develop
tourism
Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as ...
in
California
California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
. This organization was previously known as the California Travel & Tourism Commission before its reorganization.
Funding of the organization is through
taxes
A tax is a mandatory financial charge or levy imposed on an individual or legal entity by a governmental organization to support government spending and public expenditures collectively or to regulate and reduce negative externalities. Tax co ...
(known as assessments) on tourism related businesses, such as
hotels
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a refr ...
.
[http://skift.com/2015/03/02/why-california-doubled-its-tourism-budget-to-more-than-100-million/ How California Doubled Its Tourism Budget to More Than $100 Million - Skift]
Visit California Awards
The annual Poppy Awards are a biennial contest to recognize the best of Californian tourism. Nomination criteria include that entries must promote tourism to/within California and that entries must demonstrate an impact on tourism.
See also
*
Tourism in California
The economy of the State of California is the largest in the United States, with a $4.103 trillion gross state product (GSP) as of 2024. It is the largest sub-national economy in the world. If California was an independent nation, it would rank ...
References
External links
Visit California
Organizations based in California
Tourism agencies in the United States
Tourism in California
1998 establishments in California
Organizations established in 1998
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