Viscount ( ) biscuits are a classic
British
British may refer to:
Peoples, culture, and language
* British people, nationals or natives of the United Kingdom, British Overseas Territories and Crown Dependencies.
* British national identity, the characteristics of British people and culture ...
biscuit
A biscuit is a flour-based baked food item. Biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be savoury, similar to crackers.
...
which consist of a circular base of biscuit, topped with a creamy minty or orange flavouring and covered with a layer of milk chocolate flavour coating. They are made by
Burton's Foods
Burton's Biscuit Company is a British biscuit manufacturer. It is recognised in the United Kingdom as the second-biggest supplier of biscuits. The company was formed by the merger of Burton's Gold Medal Biscuits and Horizon Biscuit Company in Oc ...
.
Viscounts have shiny foil wrappers with different colours depending on the biscuit inside—minty biscuits are contained within a green foil wrapper and orange flavoured biscuits (now discontinued) were contained within an orange wrapper. The wrapper features the word ''Viscount'' printed on it. A double chocolate version was also available for a time.
Viscount biscuits were redesigned in April 2005, to make the product more appealing to the adult luxury market. The redesign was done by
Beswick Design. As part of the redesign, Burton's launched a mini version of the Viscount, which comes in a
tub similar to those used for packaging
ice cream
Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
. However, the coloured wrappers for the two flavours were retained.
For a period during the mid- to late- 1990s, double chocolate Viscount biscuits were available, with a chocolate cream filling, and were sold in a purple foil wrapper.
In November 2010, Burton's launched
Cadbury
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...
Festives as part of its Cadbury Christmas Biscuits range,
these are essentially the same as Viscount Biscuits, but
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
ed under the Cadbury name, with Cadbury
Chocolate
Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods.
Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...
used in place of the standard chocolate coating.
Burton's customer services department have confirmed (1 October 2014) that they no longer manufacture the orange-flavour Viscount biscuits.
References
External links
Burton's Biscuit Co website Lyon's page
Biscuits
British brands
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