Vintage Cellars is an Australian liquor chain owned by Coles Group and is positioned at the higher end of the market compared to Liquorland and First Choice Liquor Market, the Coles Group's other liquor brands.

History

Vintage Cellars was established in 1951 by Jack Edwards and Edward Hayward with the first store opening on Gawler Place,

Adelaide Adelaide ( , ; ) is the list of Australian capital cities, capital and most populous city of South Australia, as well as the list of cities in Australia by population, fifth-most populous city in Australia. The name "Adelaide" may refer to ei ...

. As of March 2025, there were more than 90 Vintage Cellars stores around Australia. In September 2024, Coles announced it would begin a

pilot program A pilot experiment, pilot study, pilot test or pilot project is a small-scale preliminary study conducted to evaluate feasibility, duration, cost, adverse events, and improve upon the study design prior to performance of a full-scale research ...

to rebrand some Vintage Cellars stores as Liquorland Cellars. Having been deemed a success, Coles announced in March 2025 that all stores would be converted to either Liquorland Cellars or Liquorland stores by December 2025 with the Vintage Cellars brand retired.

References

Alcohol distribution retailers in Australia Coles Group Retail companies established in 1951 Wine retailers 1951 establishments in Australia 2025 disestablishments in Australia {{retail-company-stub