Videoloft is a privately held British technology company that provides cloud-based video-surveillance-as-a-service (VSaaS). It is headquartered on

Milton Park Milton Park is the UK’s largest single ownership innovation community, situated in Vale of the White Horse in South Oxfordshire, England. The Park is located between Didcot and Abingdon in Science Vale UK, a cluster of significant growth, i ...

Oxfordshire Oxfordshire ( ; abbreviated ''Oxon'') is a ceremonial county in South East England. The county is bordered by Northamptonshire and Warwickshire to the north, Buckinghamshire to the east, Berkshire to the south, and Wiltshire and Glouceste ...

History

Videoloft was incorporated on 27 June 2012 as Manything by James West and

Mike Fischer Mike David Fischer CBE is the co-founder of the computer company RM plc. Fischer graduated with a physics degree from Oxford University. In 1973, with Mike O'Regan (who had an economics degree from Cambridge Cambridge ( ) is a List of ...

. Its first product, released under the name ''Manything'' ("monitor anything"), was a

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...

that repurposed old smartphones as DIY security cameras. Pivoting from consumer DIY to the professional channel, Manything partnered with camera maker

Hikvision Hangzhou Hikvision Digital Technology Co., Ltd., often shortened to Hikvision, is a Chinese partly State-owned enterprise, state-owned manufacturer and supplier of video surveillance equipment for civilian and military purposes, headquartered in ...

in 2017 and began selling cloud recording to security dealers. In August 2019, Manything was renamed as Videoloft, while keeping the Manything app for its legacy users. From 2020 onward, Videoloft publicised a series of product milestones: native 4K cloud recording, direct integrations with manufacturers such as Vivotek, and larger 16- and 64-channel Cloud Adapter models for enterprise sites. A 2021 feature in ''International Security Journal'' highlighted the company's push into the United States, describing multi-state deployments and a growing reseller base.

Operations

Videoloft operates on a

software-as-a-service Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...

model. It maintains its

research-and-development Research and development (R&D or R+D), known in some countries as experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage of d ...

and administrative headquarters in Abingdon, with sales staff in

North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...

and channel distributors across

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

, the

Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

and Asia-Pacific.

Services

Videoloft's core offering is a cloud video management system that records up to 8-megapixel (4 K) video directly to the cloud or in hybrid mode alongside local NVRs. Features reported by ''International Security Journal'' include AI-based object detection, people-counting dashboards and licence-plate recognition add-ons. In 2020, Videoloft opened a free beta of its cloud analytics suite, adding text and object recognition without requiring analytics-enabled cameras. The Cloud Adapter range, 8-, 16- and 64-channel gateways, was launched between 2019 and 2022 to accommodate larger multi-site roll-outs. ''Benchmark'' magazine described the units as "no-latency local display bridges" that allow operators to view live streams on on-site monitors while keeping all recording off-premises.

References

{{Reflist Companies established in 2012 Companies based in Oxfordshire Cloud computing providers Privately held companies of the United Kingdom