Victor Costa (born December 17, 1935) is an American fashion designer. Dubbed the "King of Copycats," he attained international fame in the mid-1970s for mimicking high-end European styles, tailoring them to his American audiences for affordable prices.
In 1987, the ''New York Times'' reported that, along with
Christian Lacroix
Christian Marie Marc Lacroix (; born 16 May 1951) is a French fashion designer. The name may also refer to the company he founded.
Lacroix's designs combine luxury and insouciance. He prefers artisanal trades, fringe, bead, and embroidery. He's ...
and
Arnold Scaasi
Arnold Isaacs (May 8, 1930 – August 3, 2015), known as Arnold Scaasi, was a Canadian fashion designer who created gowns for First Ladies Mamie Eisenhower, Barbara Bush, Hillary Clinton, and Laura Bush, in addition to such notable personaliti ...
, Costa "is widely recognized... as a significant contributor to the current vogue for flamboyant, super-feminine dresses that bare the shoulders, hug the waistline and billow and swirl over the hips." He founded Victor Costa, Inc. and later Victor Costa Bridal, and designed for several large retail outlets well into the 1990s. At one time, he was delivering merchandise to five different markets a year.
Costa is known for his extensive list of loyal customers, including
Betsy Bloomingdale
Betty Lee Bloomingdale ( Newling; August 2, 1922 – July 19, 2016) was an American socialite and philanthropist. She was considered a fashion icon, first appearing on the International Best Dressed List in 1962, and in 1970 was named in the lis ...
,
Brooke Shields
Brooke Christa Shields (born May 31, 1965) is an American actress. A child model starting at the age of 11 months, Shields gained widespread notoriety at age 12 for her leading role in Louis Malle's film ''Pretty Baby (1978 film), Pretty Baby ...
and
Ivana Trump
Ivana Marie Trump (; February 20, 1949 – July 14, 2022) was a businesswoman, socialite, and model. She lived in Canada in the 1970s, before relocating to the United States and marrying Donald Trump in 1977. She held key managerial positions ...
; he has also designed for First Ladies
Lady Bird Johnson
Claudia Alta "Lady Bird" Johnson (; December 22, 1912 – July 11, 2007) was First Lady of the United States from 1963 to 1969 as the wife of President Lyndon B. Johnson. She had previously been Second Lady of the United States from 1961 to 196 ...
and
Rosalynn Carter
Eleanor Rosalynn Carter ( ; ; August 18, 1927 – November 19, 2023) was an American activist and humanitarian who served as the first lady of the United States from 1977 to 1981, as the wife of President Jimmy Carter. Throughout her decades of ...
, as well as President
Richard Nixon
Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
's daughters,
Tricia Nixon Cox
Patricia Nixon Cox (born February 21, 1946) is the elder daughter of the 37th United States president Richard Nixon and First Lady Pat Nixon, and the sister of Julie Nixon Eisenhower.
She is married to Edward F. Cox and is the mother of Christ ...
and
Julie Nixon Eisenhower
Julie Nixon Eisenhower (born July 5, 1948) is an American author who is the younger daughter of former U.S. president Richard Nixon and his wife, Pat Nixon. Her husband, David, is the grandson of former U.S. president Dwight D. Eisenhower and h ...
.
Early life
Costa was born in Houston's
Fifth Ward, the second of three children. His father was a metal worker from
Sicily
Sicily (Italian language, Italian and ), officially the Sicilian Region (), is an island in the central Mediterranean Sea, south of the Italian Peninsula in continental Europe and is one of the 20 regions of Italy, regions of Italy. With 4. ...
. His family lived in three rooms behind his grandparents' grocery store. As a young boy, he developed a love for the fashions of Hollywood celebrities and began designing his own paper dolls and selling them to his classmates for two cents each.
As a teenager, he designed prom dresses for his high school classmates.
He went on to attend the
Pratt Institute
Pratt Institute is a private university with its main campus in Brooklyn, New York. It has an additional campus in Manhattan and an extension campus in Utica, New York at the Munson-Williams-Proctor Arts Institute. The institute was founded in 18 ...
in New York and later
University of Houston
The University of Houston (; ) is a Public university, public research university in Houston, Texas, United States. It was established in 1927 as Houston Junior College, a coeducational institution and one of multiple junior colleges formed in ...
, where he studied fashion; he traveled to Paris to attend the École d'Chambre Syndicale de la Haute Couture, an institute operated by the Chambre Syndicale, the fashion trade association in Paris.
Career
Returning from Paris, Costa began selling his fashion sketches to designers and merchandizers including
Oleg Cassini
Oleg Cassini (11 April 1913 – 17 March 2006) was a fashion designer born to an aristocratic Russian family with maternal Italian ancestry. He came to the United States as a young man after starting as a designer in Rome, and quickly got w ...
and
Ceil Chapman
Ceil Chapman (née Mitchell; February 19, 1912 – July 13, 1979) was an American fashion designer who worked in New York City from the 1940s to the 1960s. She created glamorous cocktail and party dresses, and worked with celebrity clients incl ...
.
He soon went to work at the dress house of Suzy Perette, a dress house, where he developed a technique to visually capture the basic essence of popular European designs and styles.
He moved to Dallas, bought a fashion house — the Ann Murray company — and began manufacturing his designs in a 50,000 square foot facility. His company sold $1 million in product during its first year of operation.
Saks Fifth Avenue
Saks Fifth Avenue (Colloquialism, colloquially Saks) is an American Luxury goods, luxury department store chain founded in 1867 by Andrew Saks. The first store opened in the F Street and 7th Street shopping districts, F Street shopping distric ...
and
Neiman Marcus
Neiman Marcus is an American department store chain founded in 1907 in Dallas, Texas by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Abraham Lincoln Neiman. It has been owned by Saks Global, a Corporate spin-off, spin-o ...
became his top customers; by 1987, he was selling them $3.6 million and $3 million worth of product, respectively, every year. He also sold more than $1 million annually to
Nordstrom
Nordstrom, Inc. () is an American Luxury goods, luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original store operated exclusively as a shoe store, and a seco ...
,
Bergdorf Goodman
Bergdorf Goodman Inc. is an American luxury department store based in New York City, founded in 1899 by Herman Bergdorf. , it operates a women's store and a men's store across the street from each other on Fifth Avenue in Midtown Manhattan. ...
, and
Marshall Field
Marshall Field (August 18, 1834January 16, 1906) was an American entrepreneur and the founder of Marshall Field's, Marshall Field and Company, the Chicago-based department stores. His business was renowned for its then-exceptional level of qua ...
.
By 1988, his company was grossing $50 million annually.
In 2000, he introduced the Victor Costa Occasion Collection on
QVC
QVC (short for "Quality Value Convenience") is an American free-to-air television network and a flagship shopping channel specializing in televised Shopping channel, home shopping, owned by QVC Group (formerly Qurate Retail Group). Founded in 19 ...
, where it attained $500,000 in sales. By 2008, that number had grown to more than $10 million.
He is a member of the
Council of Fashion Designers of America
The Council of Fashion Designers of America, Inc. (CFDA), founded in 1962 by publicist Eleanor Lambert, and headquartered in Manhattan, is a not-for-profit trade association comprising a membership of over 450 American fashion and accessor ...
.
Personal life
Costa married his high school sweetheart, Terry, in 1958 while studying in Paris. They had two children together, Kevin and Adrienne, and divorced after 28 years of marriage in 1986.
In 1984 Costa met Clay Cope, who became his romantic partner for 28 years.
In 2012, Costa married Jerry Ann Woodfin.
See also
*
List of fashion designers
This is a list of notable fashion designers sorted by nationality. It includes designers of ''haute couture'' and ready-to-wear.
For ''haute couture'' only, see the list of grands couturiers. For footwear designers, see the list of footwear d ...
References
{{DEFAULTSORT:Costa, Victor
1935 births
American businesspeople in fashion
American fashion designers
Artists from Houston
High fashion brands
Living people