Vibratex is a manufacturer of

sex toys A sex toy is an object or device that is primarily used to facilitate Sexual stimulation, sexual pleasure, such as a dildo, artificial vagina or Vibrator (sex toy), vibrator. Many popular sex toys are designed to resemble human genitals, and ma ...

, headquartered in

Napa, California Napa is the largest city and county seat of Napa County, California, Napa County and a principal city of Wine Country in Northern California, United States. Located in the North Bay (San Francisco Bay Area), North Bay region of the Bay Area, th ...

. The company was founded in 1983 by Suzi and Harold Spielberg. They aimed to bring Japanese style sex toys to the American market, with a focus on bright colours and non phallic shapes. Vibratex has been covered by '' Glamour'' magazine and ''

O, The Oprah Magazine ''O, The Oprah Magazine'', also known simply as ''O'', is an American monthly magazine founded by talk show host Oprah Winfrey and Hearst Communications. In 2021, Winfrey and Hearst rebranded it as ''Oprah Daily''. Overview It was first pu ...

''. Vibratex produced the Rabbit Pearl vibrator, which they claimed was the first dual-stimulation toy on the market. It found success after the

rabbit vibrator A rabbit vibrator (also known as a Jack Rabbit vibrator or Jessica Rabbit vibrator) is a vibrating sex toy, usually made in the shape of a phallic shaft for vaginal stimulation with a clitoral stimulator attached to the shaft. The device's name i ...

was featured on Season 1, Episode 9 of

HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...

's hit series ''

Sex and the City ''Sex and the City'' is an American romantic comedy, romantic comedy-drama television series created by Darren Star for HBO, based on Sex and the City (newspaper column), the newspaper column and 1996 book by Candace Bushnell. It premiered in th ...

''. After the episode's release, sex shops found themselves with huge demand for the toy, with

Good Vibrations "Good Vibrations" is a song by the American rock music, rock band the Beach Boys, produced and composed by Brian Wilson with lyrics by Mike Love. Released as a single on October 10, 1966, it achieved immediate critical and commercial success, ...

having a line of women waiting to see the vibrator. Vibratex noticed the increase in sales, but only became aware of the reason when a client sent them a VHS copy of the Sex and the City episode. The company's annual sales increased more than 700% in the years following the episode, and the company increased orders with their Japanese manufacturer to keep up with demand. The company has since ceased sales of the Rabbit Pearl. Since 2000, Vibratex has been the only authorized U.S. import agent of the

Hitachi Magic Wand The Magic Wand (formerly known as the Hitachi Magic Wand) aka the True Magic Wand, Magic Wand Original, Vibratex Magic Wand and Original Magic Wand is an AC-powered wand vibrator. It was originally manufactured for relieving tension and relaxing ...

massager. In 2013 the wand was redesigned and renamed to Original Magic Wand. A spokesperson from Vibratex explained the change came after Hitachi considered discontinuing the device as they worried about their brand name being associated to the sex toy. Vibratex stated they were involved in convincing Hitachi to continue producing it under the new name.

References

Sex toy manufacturers {{US-manufacturing-company-stub