Verywell is a
website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...
providing health and wellness information by health professionals. It was launched on 26 April 2016 as a media property of About.com (now
Dotdash Meredith
Dotdash Meredith (formerly The Mining Company, About.com and Dotdash) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, hom ...
) and its first standalone brand.
As of March 2017, it reached 17 million
US unique user
A unique user is a term in web analytics that refers to data of a Pageview of a unique IP, whose presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard pe ...
s each month.
History
About.com launched Verywell as its first standalone media property on 26 April 2016.
The site took about half the health content already present at About.com, but the content was updated and made easier to read and navigate.
The website hired Dr.
David L. Katz as its first senior medical advisor. Verywell launched a partnership with the
Cleveland Clinic
Cleveland Clinic is an American Nonprofit organization, nonprofit Academic health science center, academic Medical centers in the United States, medical center based in Cleveland, Ohio. Owned and operated by the Cleveland Clinic Foundation, an O ...
in August 2016, helping promote content from the clinic's consumer health information portal. The second phase of the partnership, launched in January 2017, focused on providing resources to physicians and doctors.
By May 2017, About.com had transformed into Dotdash, an umbrella media brand of six distinct and specialized vertical sites ("content destinations"). While Verywell was about health, the others were about travel, learning, money management, home decorating, and technology.
Website
Verywell has been recognized for its "fun, energetic tone," diverging from the starkly clinical feel of most health portals.
This has been a deliberate strategy on part of Dotdash, with the website advising the visitors to "think of us as your friend who also happens to be a doctor."
The website has split into four sites: Verywell Health (the main domain), Verywell Fit, Verywell Family, and Verywell Mind, focusing mainly on
psychology
Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...
.
In August 2024, the Verywell Family site was shut down, with a recommendation to visit another Dotdash Meredith site, Parents.com.
Traffic
As of March 2017, Verywell ranked in the top 10 health information sites, reaching 17 million US unique users each month.
The site has a multiplatform audience, which also includes traffic from
DailyBurn
Daily Burn is a health and fitness company with a membership of approximately 2.5 million that provides workout and nutrition programs on a variety of web, mobile, and TV apps. Daily Burn streaming workout videos are led by master trainers and ...
and Cleveland Clinic. It is mostly search-dependent, as 70 percent of its monthly desktop traffic comes from search results. Verywell claims that 15 percent of its traffic is direct, an increase compared to the period when its content was part of About.com (8 percent).
References
External links
*
{{IAC
Internet properties established in 2016
2016 establishments in the United States
American medical websites