VerticalResponse, Inc. is an American company providing software for sending
email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...
,
online surveys
A paid or incentivized survey is a type of statistical survey where the participants/members are rewarded through an incentive program, generally entry into a sweepstakes program or a small cash reward, for completing one or more surveys.
Detai ...
and
direct mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia), is the delivery of advertising material to recipients of postal mail. Th ...
for direct marketing campaigns.
VerticalResponse's
market research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
has been quoted by multiple
media outlets
Mass media include the diverse arrays of media that reach a large audience via mass communication.
Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises bot ...
, including
The Miami Herald
The ''Miami Herald'' is an American daily newspaper owned by The McClatchy Company and headquartered in Miami-Dade County, Florida. Founded in 1903, it is the fifth-largest newspaper in Florida, serving Miami-Dade, Broward, and Monroe countie ...
,
Associated Press
The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City.
Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
,
Bloomberg Businessweek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...
and
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
.
History
Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.
The company secured $1.4 million from 18
angel investor
An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...
s in its first four years of existence.
It turned its first profit in 2005.
In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing
social networking
A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...
marketing campaigns.
In 2013, VerticalResponse was acquired by
Deluxe Corporation
Deluxe Corporation is a modern payments and data company. Its four business divisions are B2B payments, data, print, and merchant services. Deluxe has approximately 3 million small businesses and 4,000 financial institutions as customers.
De ...
.
Awards
*
About.com
Dotdash Meredith (formerly The Mining Company, About.com and Dotdash) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, hom ...
2012 Reader's Choice Award Winner: Best Email Marketing Service
* Ranked #66 on the 2011 San Francisco Business Times Fast 100 List of Fastest-Growing Private Companies
* Ranked #343 Fastest Growing Company in North America on
Deloitte's 2011 Technology Fast 500
* 2011
U.S. Chamber of Commerce Small Business Blue Ribbon Award
* 2010 San Francisco Chamber of Commerce "Ebbies" Award for Emerging Growth
See also
*
Email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...
*
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for b ...
External links
Official Company WebsiteVR Marketing Blog
References
{{DEFAULTSORT:Verticalresponse
Privately held companies based in California
Companies established in 2001
Companies based in San Francisco
Email marketing software