Verbier () is a village located in south-western
Switzerland
Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
in the canton of
Valais
Valais ( , ; ), more formally, the Canton of Valais or Wallis, is one of the cantons of Switzerland, 26 cantons forming the Switzerland, Swiss Confederation. It is composed of thirteen districts and its capital and largest city is Sion, Switzer ...
. It is a holiday resort and ski area in the
Swiss Alps
The Alps, Alpine region of Switzerland, conventionally referred to as the Swiss Alps, represents a major natural feature of the country and is, along with the Swiss Plateau and the Swiss portion of the Jura Mountains, one of its three main Physica ...
and is recognised as one of the premier
off-piste resorts in the world. Some areas are covered with snow all year. Skiers have settled in the Verbier area in order to take advantage of the steep slopes, varied conditions, and resort culture.
Geography
Verbier is located in the municipality of
Val de Bagnes in the Swiss canton of Valais. The village lies on a south oriented terrace at around 1,500 metres facing the
Grand Combin massif. The terrace lies on the east side of the
Val de Bagnes, a valley located south of
Martigny
Martigny (; , ; ) is the capital city of the district of Martigny (district), Martigny, cantons of Switzerland, canton of Canton of Valais, Valais, Switzerland. It lies at an elevation of , and its population is approximately 20,000 inhabitants ( ...
.
Verbier had 2767 permanent residents in 2006. The number of residents can rise to 35,000 in the winter season. There is a noticeable population of Scandinavian and British residents.
[Rich Brits invest in "St Tropez of the Alps"](_blank)
swissinfo.ch. Retrieved on 2009-07-17
Education
The town has a public school system for its residents up until high school level, when locals must travel down into the valley for schooling. In September 2010, the Verbier campus of
St. George's (now called Verbier International School), a private
international school
International schools are private schools that promote education in an international environment or framework. Although there is no uniform definition or criteria, international schools are usually characterised by a multinational student body an ...
, was founded and opened its doors in the Chalet Mascotte at the entrance of the village. Verbier also has a newly founded school as of January 2021 called Copperfield Verbier, in Le Hameau.
History
Verbier has been an Alpine resort with guests from European countries since the early 20th century. During
World War I
World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, the local economy suffered from a lack of tourist revenue as people were unable or unwilling to travel to Switzerland from countries at war. From 1916 to 1918 Verbier, along with other Alpine resorts, housed interned German, French and British soldiers who required medical treatment.
Artists and photographers
There is a vibrant community of photographers and artists in Verbier, most born out of winter sports action photography.
Transport
Verbier can be accessed by road or by train. From a regional train (known as the ''Saint-Bernard Express'') leads to . From Le Châble a cable car (or a post bus) goes up to Verbier. Martigny is a 1 hour 45 minute journey from
Geneva
Geneva ( , ; ) ; ; . is the List of cities in Switzerland, second-most populous city in Switzerland and the most populous in French-speaking Romandy. Situated in the southwest of the country, where the Rhône exits Lake Geneva, it is the ca ...
and a 20 min journey from
Sion, travelling with
Swiss Federal Railways
Swiss Federal Railways (, SBB; , CFF; , FFS) is the national railway company of Switzerland.
The company was founded in 1902 and is headquartered in Bern. It used to be a State-owned enterprise, government institution, but since 1999 it has be ...
.
Verbier has only one access road which starts in the town of Le Châble. From
Sembrancher (near Le Châble) a road leads to the
Great St. Bernard Pass and another to Martigny or to the
Col de la Forclaz. Verbier is around 2 hours' drive from Geneva, 1 hour from
Chamonix
Chamonix-Mont-Blanc (; ; (no longer in use)), more commonly known simply as Chamonix (), is a communes of France, commune in the departments of France, department in the regions of France, region in Southeastern France. It was the site of the f ...
(Col de la Forclaz) and 1 hour from
Aosta
Aosta ( , , ; ; , or ; or ) is the principal city of the Aosta Valley, a bilingual Regions of Italy, region in the Italy, Italian Alps, north-northwest of Turin. It is situated near the Italian entrance of the Mont Blanc Tunnel and the G ...
(Great St. Bernard Pass).
The nearest international airport is
Geneva Airport
Geneva Airport – formerly and still unofficially known as Cointrin Airport – is an international airport of Geneva, the second most populous city in Switzerland. It is located northwest of the city centre. It surpassed the 15-million-pas ...
. Minibus transfers are available from the airport to Verbier center during the winter ski season.
The village is small enough to be explored on foot, but free buses run throughout the resort regularly during the day.
Skiing
Verbier's ski domain ranges from 1500 m (Verbier Village) up to 3330 m (
Mont Fort
Mont Fort is a mountain of the Pennine Alps, in the Swiss canton of Valais. It lies on the range between the valleys of Nendaz and Bagnes, north of the Rosablanche. With a summit elevation of above sea level, Mont Fort is the highest peak no ...
) from which there is a panoramic view of the Alps encompassing the
Matterhorn Cervin,
Dom,
Dent Blanche,
Dent d'Hérens
The Dent d'Hérens (4,173 m) is a mountain in the Pennine Alps, lying on the border between Italy and Switzerland. The mountain lies a few kilometres west of the Matterhorn.
Notable summits along the east ridge are Punta Bianca (3917 m), th ...
, Grand Combin and
Mont Blanc massif. It is part of the "Four Valleys" ("4 Vallées") ski area, which includes the ski resorts of Verbier,
Nendaz,
Veysonnaz,
La Tzoumaz, and
Thyon with a claimed total of 410 km marked runs. However, an independent expert measured that the real extent of marked runs is 164 km rather than 410 km.
The ski area is divided into four sectors: Medran, Les Savoleyres, Mont Fort and Bruson. Verbier forms the western section of the 4 valleys ski area. A 4 Valley pass allows a tour all the way from Verbier to La Tzoumaz, Nendaz, Veysonnaz,
Les Masses, Thyon and back.
The Verbier section of the 4 Valleys ski area has recent lifts made by
Leitner, CWA, Poma and Garaventa AG, all operated by Téléverbier SA. In Verbier alone, there are 35 lifts (within the Verbier, Savoleyeres/La Tzoumaz and Bruson sector). A standard Verbier pass gives access to this entire sector, 33 standard ski runs, two
snowparks, one "Jardin de Neige" (a relatively flat area that is used for small children learning to ski), four cross-country pistes and two walking areas.
Off-piste
Verbier is known for its off-piste and itinerary runs. Amongst these are popular mogul fields Tortin, Gentianes, Mont Fort and Plan du Fou as well as more advanced itineraries Vallon D'Arbi and
Mont Gelé (which are often closed). Notable off-piste runs are the Backside of Mont Fort, Bec des Etagnes, Stairway to Heaven, Highway, Marlenaz, Croix de Coeur, Bacombe, Col des Mines, Creblets, Couloir de la Banane, Col de la Mouche, The Rocky Garden, The Hidden Valley (down to Auddes-sur-Riddes), Couloir des Dix, Col de la Banane, and the less accessible
Bec des Rosses, annual host for the finals of the Freeride World Tour. Off-piste skiing can be dangerous, and sometimes lethal, due to the risk of avalanches, hidden obstacles, crevices, extremely steep runs, and other hazards. In the 2012–13 season, a skier was killed by an avalanche on the Col de la Mouche and two others died at the Bec des Etagnes.
Verbier is one of only a few resorts to contain a mountain with no pistes coming down it (Mont Gelé). On rare occasions, it is also possible to ski 700 vertical metres from Verbier (1500 m) to Le Châble (800 m) in the valley below, though such a run now entails going through terrain with felled trees and other obstacles. The off-piste run from Col des Gentiannes (2,950 m) down to Le Chable is a better option, but it is important to check that snow conditions are good and that there is no avalanche risk. Also, some of the trails from Col des Gentiannes to Le Châble lead to dead-ends and dangerous rockfaces, so it is essential to be familiar with the terrain before attempting to ski down to Le Châble from Gentiannes.
The nearest heli-ski landing spots are
Rosablanche,
Petit Combin, and
Trient Glacier.
Verbier is a stop on the most commonly taken route by skiers of the
Haute Route
The Haute Route (or the High Route or Mountaineers' Route) is the name given to a route (with several variations) undertaken on foot or by ski touring between Chamonix, France, and the Matterhorn, in Zermatt, Switzerland.
First charted as a sum ...
from
Chamonix
Chamonix-Mont-Blanc (; ; (no longer in use)), more commonly known simply as Chamonix (), is a communes of France, commune in the departments of France, department in the regions of France, region in Southeastern France. It was the site of the f ...
to
Zermatt
Zermatt (, ) is a Municipalities of Switzerland, municipality in the district of Visp (district), Visp in the German language, German-speaking section of the canton of Valais in Switzerland. It has a year-round population of about 5,800 and is cl ...
.
Ski and snowboard schools
Various ski and snowboard schools offer private lessons, group lessons, clinics, and performance coaching. Mountain-guide companies and a few independent mountain guides complete the offerings. Ski and snowboard schools include Performance Verbier, Alpinemojo Ski and Snowboard School, La Fantastique, Altitude Ski and Snowboard School, New Generation Ski School, European Snowsport and the Swiss Ski School.
Summer skiing
In 1983, 2
T-bar lifts were installed on the glacier to allow skiing all year. The lifts took 7 minutes and 30 seconds to ride and had a rate of 2,400 people per hour. The summer skiing last operated during July 1999.
In April 2012, the website SeeVerbier.com published a report as part of an
April fools
April Fools' Day or April Fool's Day (rarely called All Fools' Day) is an annual custom on the 1st of April consisting of practical jokes, hoaxes, and pranks. Jokesters often expose their actions by shouting "April Fool " at the recipient. Mas ...
joke claiming that the resort would re-open for summer skiing during June.
As a result of exceptional weather conditions, Verbier was able to offer skiing on 13 and 14 July 2013. 1,630 people attended the event.
Summer
In the summertime, there are 400 km of hiking trails and hikers can follow the tracks of the chamois and ibex through the mountains, some of them covered with snow all year round. There are 200 km of mountain bike piste. Other activities include climbing, paragliding, swimming, golf, badminton, Ice karting, and trips aboard the mountain railways in the area. Every summer, the
Verbier Festival
The Verbier Festival is a two week annual international music festival which is held in late July and early August in the mountain resort of Verbier southeast of Lausanne, Switzerland.
Begun by Swedish expatriate in 1994, it has attracted int ...
takes place, featuring seventeen days of musical performances at the invitation of founder
Martin Engström.
Society

Verbier is also a popular holiday destination for celebrities and royalty, including
The Prince
''The Prince'' ( ; ) is a 16th-century political treatise written by the Italian diplomat, philosopher, and Political philosophy, political theorist Niccolò Machiavelli in the form of a realistic instruction guide for new Prince#Prince as gener ...
and
Princess of Wales
Princess of Wales (; ) is a title used since the 14th century by the wife of the Prince of Wales. The Princess is the apparent future queen consort, as "Prince of Wales" is a title reserved by custom for the heir apparent to the Monarchy of the ...
,
Prince Harry, Duke of Sussex
Prince Harry, Duke of Sussex, (Henry Charles Albert David; born 15 September 1984) is a member of the British royal family. As the younger son of King Charles III and Diana, Princess of Wales, he is fifth in the line of succession to t ...
,
Sarah, Duchess of York
Sarah, Duchess of York (born Sarah Margaret Ferguson; 15 October 1959), also known by the nickname Fergie, is a British author, philanthropist, television personality, and member of the extended British royal family. She is the former wife of P ...
(who is in the process of selling her chalet) and her daughters, Princesses
Beatrice and
Eugenie,
James Blunt
James Blunt (born James Hillier Blount, 22 February 1974) is an English singer, songwriter and musician. He is known for his songs "You're Beautiful" and "Goodbye My Lover".
As a British Army captain in the aftermath of the Kosovo War, Blunt ...
,
Diana Ross
Diana Ross (born Diane Ernestine Earle Ross March 26, 1944) is an American singer and actress. Known as the "Queen of Motown Records", she was the lead singer of the vocal group the Supremes, who became Motown#Major divisions, Motown's most suc ...
,
Lawrence Dallaglio
Lorenzo Bruno Nero Dallaglio (born 10 August 1972) is an English retired rugby union player. He is a former captain of England, and a 2016 inductee of the World Rugby Hall of Fame.
Dallaglio played as a flanker or number eight for London ...
,
Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate who co-founded the Virgin Group in 1970, and controlled 5 companies remaining of once more than 400.
Branson expressed his desire to become an entrepreneu ...
,
Rosie Huntington-Whiteley, and the
Crown Prince
A crown prince or hereditary prince is the heir apparent to the throne in a royal or imperial monarchy. The female form of the title, crown princess, is held by a woman who is heir apparent or is married to the heir apparent.
''Crown prince ...
and
Crown Princess of Denmark. The
Swedish royal family and the
Belgian royal family
The monarchy of Belgium is the constitutional and hereditary institution of the monarchical head of state of the Kingdom of Belgium. As a popular monarchy, the Belgian monarch uses the title king/queen of the Belgians and serves as the ...
also come here. It caters to British customers,
but also receives many visitors from Germany, Norway, Sweden, the Netherlands, Italy, Belgium, France, Austria, the United States of America and South Africa.
Events
Recurring events include:
* the most prestigious extreme skiing and snowboarding contest, the Xtreme Verbier which is the final of the
FWT
* the XSpeedski, FIS World Championship + Pro Race
* the
Patrouille des Glaciers
The Patrouille des Glaciers (PDG) is a ski mountaineering race organised every two years by the Swiss Armed Forces, in which military and civilian teams compete. It takes place once every two years at the end of April, in the south part of the ca ...
, ski mountaineering race every second year at the end of the ski season
* the
Verbier Festival
The Verbier Festival is a two week annual international music festival which is held in late July and early August in the mountain resort of Verbier southeast of Lausanne, Switzerland.
Begun by Swedish expatriate in 1994, it has attracted int ...
, Appraised international music festival
* the Grand Raid Cristalp,
Mountain bike
A mountain bike (MTB) or mountain bicycle is a bicycle designed for off-road cycling (''mountain biking''). Mountain bikes share some similarities with other bicycles, but incorporate features designed to enhance durability and performance in r ...
race Verbier -
Grimentz
* the Grand Concours Hippique, a
horse show
A horse show is a judged exhibition of horses and pony, ponies. Many different horse breeds and equestrianism, equestrian disciplines hold competitions worldwide, from local to the international levels. Most horse shows run from one to three days ...
featuring Grand Prix show jumping qualifiers
* Exercise White Knight, the British Army's RAC & AAC Downhill Championships and race training camp since 1983.
* Polaris Festival, Electronic Music Festival.
Other events
* Stage 8,
2005 Tour de Suisse -
Pablo Lastras
* Stage 6,
2008 Tour de Suisse -
Kim Kirchen
* Stage 15,
2009 Tour de France -
Alberto Contador
* Stage 8,
2014 Tour de Suisse -
Esteban Chaves
Notable residents
*
Paddy McNally, Formula One businessman and socialite
*
Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate who co-founded the Virgin Group in 1970, and controlled 5 companies remaining of once more than 400.
Branson expressed his desire to become an entrepreneu ...
(born 1950), British business magnate
*
James Blunt
James Blunt (born James Hillier Blount, 22 February 1974) is an English singer, songwriter and musician. He is known for his songs "You're Beautiful" and "Goodbye My Lover".
As a British Army captain in the aftermath of the Kosovo War, Blunt ...
(born 1974), English singer, songwriter, musician, and record producer
*
George Downing (born 1963), property magnate
*
Raymond Fellay (1932–1994), Swiss Olympic alpine skier
*
Itamar Biran (born 1998), Israeli Olympic alpine ski racer
*
Christopher Wood, Jefferies Global Head of Strategy
References
External links
*
Verbier's official website
{{authority control
Bagnes
Ski areas and resorts in Switzerland
Villages in Valais