Velocity is the frequent-flyer program of

Virgin Australia Holdings Virgin Australia Holdings Limited is the holding company that owns and operates Virgin Australia, Virgin Australia International Airlines and Virgin Australia Regional Airlines. It previously operated Pacific Blue Airlines, Tigerair Australia an ...

History

Velocity was launched by Virgin Blue (later renamed

Virgin Australia Virgin Australia, the trading name of Virgin Australia Airlines Pty Ltd, is an Australian-based airline. It is the largest airline by fleet size to use the Virgin brand. It commenced services on 31 August 2000 as ''Virgin Blue'', with two a ...

) in 2005 as Velocity Rewards, with partner

National Australia Bank National Australia Bank (abbreviated NAB, branded nab) is one of the four largest financial institutions in Australia (colloquially referred to as "The Big Four") in terms of market capitalisation, earnings and customers. NAB was ranked 21st-la ...

offering a companion credit card. Initially, Velocity differed from most other frequent flyer programs with points earned being based on the cost of a flight, rather than distance. Velocity members originally earned 6 points per dollar spent on Virgin Blue flights. By 2007, points earned in loyalty programs operated by

Westpac Westpac Banking Corporation, known simply as Westpac, is an Australian multinational banking and financial services company headquartered at Westpac Place in Sydney, New South Wales. Established in 1817 as the Bank of New South Wales, ...

American Express American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...

and

Diners Club A diner is a small, inexpensive restaurant found across the United States, as well as in Canada and parts of Western Europe. Diners offer a wide range of foods, mostly American cuisine, a casual atmosphere, and, characteristically, a com ...

could be transferred to Velocity Rewards, as well as from the ANZ loyalty program from September 2008. As part of Virgin's effort to attract business travelers, status levels were introduced to the program in late 2007. Alongside the entry-level "Red" status, members could attain "Silver" and "Gold" status, each with its own set of benefits. With the introduction of status levels, the earning rate was changed: Red members earned 5 points per dollar, Silver members remained at 6 points, and Gold members earned 7. Velocity was the first frequent flyer program in Australia to offer "any seat, any time" reward flight availability. The number of points required to redeem an award seat directly corresponds to the current fare of that seat, allowing any seat currently available to be redeemed.

Qantas Qantas Airways Limited ( ) is the flag carrier of Australia and the country's largest airline by fleet size, international flights, and international destinations. It is the List of airlines by foundation date, world's third-oldest airline sti ...

introduced a similar feature to their frequent flyer program in May 2008. By February 2008, Velocity Rewards had 1.3 million members and Virgin Blue stated it was considering selling it or entering into a joint venture once its operation was profitable, and considered a membership of 1.6 to 1.7 million members would put the operation in a break-even position. The program reached 4 million members by the end of 2014. In August 2011, the program was renamed "Velocity" and a "Platinum" status level was introduced, among other changes. The changes included changes to the bonus system: Red status members now earn 5 points per dollar spent, and Silver members earn a bonus of 50%, Gold members earn a bonus of 75% and Platinum members earn a bonus of 100%. In July 2013, Velocity introduced the Global Wallet, the first travel money card in Australia, which can be used as a Visa prepaid card.

Other ways of earning points

Velocity credit cards

Velocity co-branded (direct-earn) credit cards earn points on purchases and these points are automatically allocated to the holder's Velocity account each month. Co-branded cards are offered by

Virgin Money Virgin Money is a financial services brand used by two independent brand-licensees worldwide from the Virgin Group. Virgin Money branded services are currently available in Australia and the United Kingdom. The brand formerly operated in South Af ...

and

. Most banks and credit companies have cards which earn points into their rewards program, which can then be transferred to another program such as Velocity.

Global Wallet card

The Velocity Global Wallet prepaid Visa product is owned by

Cuscal Cuscal Limited is an Australian company that predominantly provides transactional banking, liquidity and capital management services and products to institutional customers including credit unions, mutual banks and superannuation funds. Cusca ...

and managed by Rev Australia Pty Ltd. The card is meant to be used as a travel wallet card, where holders are able to earn points on purchases and avoid overseas transaction fees. The Global Wallet card allows the holder to load money onto the card in Australian dollars (AUD), up to a total value of A$25,000. Multiple currencies are able to be stored on the card, with 10 supported currencies, such as Japanese Yen (JPY) and New Zealand Dollars (NZD). The card can be used as a Visa prepaid card, with the money able to be accessed around the world anywhere where Visa is accepted and at ATMs. However, fees apply, most significantly for use of the card to make purchases in other than Australian dollars, and for withdrawal of cash at ATMs. Also, the exchange rate for the foreign currencies are locked in at the time the currencies are bought, and not at the time of a transaction, as would be the case with a credit card transaction; and the funds held on the account do not earn interest. The cards were discontinued in 2021

Recognition

The Velocity Frequent Flyer program, then called Velocity Rewards, won the 2009 Freddie Awards for best frequent flyer program, best award redemption, best affinity credit card, best member communications, best website. This was the fourth consecutive Freddie Awards that Velocity has won. The Velocity Frequent Flyer program won the "program of the year" award third year in a row at the 2015 Freddie Awards.Velocity wins again at the 2015 Freddie Awards
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References

External links

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Velocity Frequent Flyer Guide
{{Customer loyalty programs Virgin Group Frequent flyer programs Customer loyalty programs in Australia