Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous") is a soap liquid detergent by

Colgate-Palmolive The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American multinational corporation, multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in ...

. Introduced in the United States in the late 1940s, the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia. In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.

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Products and services discontinued in 2002 Colgate-Palmolive brands Cleaning product brands {{US-company-stub