The Val Morgan Group, formerly known as Val Morgan Cinema Advertisers, is an Australian
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
company first established in 1894. The company primarily specialises in cinema advertising, having worked with major Australian cinema chains including
Hoyts
The HOYTS Group of companies in Australia and New Zealand includes HOYTS Cinemas, a cinema chain, and Val Morgan, which sells advertising on cinema screens and digital billboards.
The company was established by dentist Arthur Russell in Melbo ...
,
Event Cinemas
Greater Union Organisation Pty Ltd, trading as Event Cinemas, Greater Union, Moonlight Cinema and Birch Carroll & Coyle (BCC Cinemas), is the largest movie exhibitor in Australia and New Zealand, with over 140 cinema complexes currently operati ...
and
Village Cinemas
Village Cinemas is an Australian-based multinational film exhibition brand that mainly shows blockbusters, mainstream, children and family films and some arthouse, foreign language and documentary films.
Since 2003, its Australian sites bec ...
. The company was acquired by the Hoyts Group in 2004.
Val Morgan Outdoor (VMO), operates advertising screens in shopping centres, gyms, service stations and office towers, as well as outdoor digital billboards. Val Morgan also operates the Australian versions of media websites
PopSugar
PopSugar Inc. is an American media and technology company that is the parent to the media property PopSugar (stylized POPSUGAR) and a monthly subscription business PopSugar Must Have. The company was founded in 2006 by married couple Brian and Lis ...
,
Thrillist
''Thrillist'' is an online media website covering travel. ''Thrillist'' was founded in 2004 by Ben Lerer and Adam Rich. In October 2016, Thrillist merged with internet brands ''The Dodo'', NowThis News, and Seeker to form the digital media ...
,
BuzzFeed
BuzzFeed, Inc. is an American Internet mass media, media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John Seward Johnson III, John S. Johnson III to ...
, and
Fandom
A fandom is a subculture composed of Fan (person), fans characterized by a feeling of camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significan ...
through Val Morgan Digital, which also owns media website The Latch.
History
Val Morgan Pty Ltd was first established in 1894 in
Melbourne, Australia
Melbourne ( , ; Boonwurrung/ or ) is the capital and most populous city of the Australian state of Victoria, and the second most-populous city in Australia, after Sydney. The city's name generally refers to a metropolitan area also known ...
, by Valentine Morgan, initially offering advertising opportunities for live theatre and events. The company shifted to cinema advertising in 1914 and by the 1920s, Val Morgan was in control of the advertising in over 100 cinemas in Victoria.
In 2001, Val Morgan acquired Media Entertainment Group, leaving them to be the only cinema advertising company in the Australian market. Val Morgan was acquired in a joint venture between Hoyts, Village Cinemas, and
Amalgamated Holdings in 2004, with Hoyts later increasing their stake to 100%.
Val Morgan acquired PumpTV in 2012, which had a number of screens installed in
service stations
Service station may refer to:
* Filling station, a gasoline or petrol station
* Automobile repair shop, a place where automobiles are repaired
* Service centre or rest area, a public facility on motorways or controlled-access highways for resti ...
across Australia, expanding the group's presence in outdoor advertising. The company also acquired local advertising agency CineAds in 2013, returning to the Western Australian market for the first time since exiting the state in 2002.
In 2019, a joint venture was formed to advertise on cinema screens in Saudi Arabia, as part of the group's expansion across the Middle East.
See also
{{Portal, Australia, Companies
*
List of oldest companies in Australia
This list of oldest businesses and companies in Australia includes businesses, whether incorporated or organised in a different form (such as a partnership). However, the list excludes non-commercial associations and educational, governmental, or ...
References
Australian companies established in 1894
Dalian Wanda Group
Advertising industry