VShojo (officially VShojo, Inc.) is an American

talent agency A talent agency is a company that represents actors, authors, musicians, model (person), models, professional athlete, athletes, writers, dancers, and other professionals in various industries. Talent agencies specialize, either by creating dep ...

that focuses on promoting

VTuber A or is an online entertainer who uses a virtual Avatar (computing), avatar generated using computer graphics. Real-time motion capture software or technology are often—but not always—used to capture movement. The digital trend originated i ...

content creators based in

San Francisco, California San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

. VShojo bills itself as a "talent first" agency, oriented towards providing resources (such as models,

merchandising Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...

, and advertisement opportunities) to its talent.

Overview

CEO Justin "TheGunrun" Ignacio, a member of the team that founded Twitch, CTO Phillip "MowtenDoo" Fortunat, a content creator on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

, and COO Daniel "Apek" Sanders, a former digital media attorney, co-founded VShojo to promote and empower English-speaking VTubers. It debuted on November 24, 2020, as one of the first VTuber companies based in the United States and the

Western world The Western world, also known as the West, primarily refers to various nations and state (polity), states in Western Europe, Northern America, and Australasia; with some debate as to whether those in Eastern Europe and Latin America also const ...

. In October 2021,

Ironmouse Ironmouse is a Puerto Rican VTuber, singer, and Twitch (service), Twitch Video game live streaming, streamer. Active since 2017, she is a founding member of the VTuber group VShojo launched in 2020. In 2024, she became the List of most-subscribed ...

and Veibae were listed, for the first time, among the top 10 female streamers on Twitch based on hours watched. On February 15, 2022, Ironmouse passed one million followers and 75,000 subscribers on Twitch, making her Twitch's most-subscribed female streamer. On February 20, 2022, Ironmouse's Twitch subscription count surpassed 93,000 making her, at the time, the streamer with the most active Twitch subscriptions. In March 2022, VShojo raised $11 million in a funding round led by Anthos Capital, with goals to expand its focus on working with

anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...

and gaming conventions on content and appearances by its talent, Ignacio's "IRL Backpack" project for mobile video streaming, and a collaboration with the mental health group Rise Above the Disorder. In July 2022 at Anime Expo, the company announced a new Japanese division, with its inaugural members including independent streamer Kson and Amemiya Nazuna. On April 26, 2023, VShojo announced via Twitter that Silvervale and Veibae would not be renewing their contracts, with Nyanners following on April 30. In both cases, the streamers retained rights to the characters and other assets that they had developed while under VShojo. A new VTuber for VShojo Japan, Henya the Genius, debuted on May 13, 2023. GEEGA, a pre-existing VTuber, joined the agency on September 2. VShojo's first male VTuber, Kuro Kurenai, debuted on September 30. Another new VTuber for VShojo, Matara Kan, debuted just over two weeks later on October 15. On December 29, VShojo announced that it had mutually agreed to end its contract with Amemiya Nazuna, effective December 31, with Nazuna retaining the rights to her character and assets. On April 17, 2024, another new VTuber for VShojo, Michi Mochievee, was announced for an April 20 debut. On November 14, 2024, VShojo revealed its first generation of VTubers, known as VShojo NOVA, with four members: Akatsuki Hotaru, Hestia Happiness, Okamoto Nagi, and Yutori Peke. The four members had been teased in a series of four tweets, posted on both the main VShojo Twitter and the VShojo Japan Twitter, for four days leading up to the group's reveal. The group members' debut dates were not announced until the following day, with Akatsuki Hotaru and Hestia Happiness debuting on November 22, and Okamoto Nagi and Yutori Peke debuting on November 23. On January 26, 2025, singer, voice actress, and VTuber AmaLee joined VShojo. On April 28, 2025, VShojo announced that they were formally parting ways with Matara Kan, effective May 5. According to Matara, VShojo made the decision to part ways with her on March 6.

Talents

Former talents

Notes

Awards and nominations

References

External links

* * {{Authority Control American companies established in 2020 Multi-channel networks Talent agencies of the United States