VPL (Visible Panty Line) is an American

fashion label The term "fashion brand" (or "fashion label") includes all the brands that operate within the fashion industry. A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supp ...

founded in 2003 by Victoria Bartlett based on the idea of

underwear Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled ...

as outerwear. VPL is certified as

B Corporation In business, a company that uses the “Certified B Corporation” trademark (also B Corporation or B Corp) is a for-profit corporation certified for its social impact by B Lab, a global non-profit organization. To be granted and to maintain c ...

in 2016 and benefits various causes including women's education. The brand is known for its avant-garde and experimental designs that blend fashion and function.

Meaning

VPL is shorthand for "visible panty line" and its products are "meant to be seen." The brand draws inspiration from vintage swimwear and athletic wear from the Olympics.

Design and production process

VPL advocates sustainable production and slow designs. VPL developed unique designs and production process that utilize excess fabric from production to minimize fabric waste ("up cycle" program). VPL is sold in 25 countries, and stores include Barneys, Shopbop, Saks, Net a Porter, Bloomingdale's, Nordstrom, and Harvey Nichols. It also sells directly to customers, and its savings from fabric utilization and vertical distribution are donated to various causes and nonprofit organizations. Since 2021, digitized VPL designs and patterns have been made available for download on the platform of Yabbey, one of the largest online fashion design, patterns and instruction resources, and VPL products have been produced by over 1,000 makers from over 40 countries. VPL today relies on the decentralized production model for sustainability.

Movies, TVs, campaign, and celebrities

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wearing VPL for Sweet Escape campaign *

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on the cover of '' Vanity Fair'' *

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wearing VPL on stage in Athens *

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in ''W'' Magazine *

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in ''One Tree Hill'' *

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in '' GQ'' *

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cover in ''

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Awards

* In 2006 VPL received an Ecco Domani Fashion Foundation award. * In 2007 VPL was one of the top 10 finalists of CFDA / Vogue Fashion Award. * In 2011 Finalist for WGSN Global Fashion Award for Outstanding New Store * 2012 Winner of CFDA/Lexus Eco Challenge * 2012 Finalist for Woolmark Prize

Brands

* VPL Collection (beige label, top-end designer line)

References

External links

*{{official website, http://www.vplstore.com
Event Underwear
Underwear brands Companies based in Los Angeles Clothing brands of the United States Clothing companies based in New York City 2003 establishments in New York (state)