Victoria Bitter Victoria Bitter (VB) is a lager produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne, Victoria. It was first brewed by Thomas Aitken at Victoria Brewery in 1854 and is one of the best selling beers in Australia. History ...

Gold is a mid strength

Lager Lager (; ) is a Type of beer, style of beer brewed and Brewing#Conditioning, conditioned at low temperature. Lagers can be Pale lager, pale, Amber lager, amber, or Dark lager, dark. Pale lager is the most widely consumed and commercially availab ...

with an alcohol volume of 3.0% created in 2007 by Foster's. Originally branded as 'VB Midstrength Lager', Victoria Bitter Gold was created in order to capitalise on the growing market for mid strength beers, currently dominated by

XXXX Gold XXXX Gold is a mid-strength lager from Australia manufactured in the state of Queensland, Australia, by Castlemaine Perkins. It is one of Australia's most popular beers, and is part of the XXXX beer brand. XXXX Gold is also produced in the B ...

. Victoria Bitter Gold rebranded from 'VB Mid strength' in 2009 and sells over one million cases every year and has grown strongly in popularity following its launch in late 2007. Originally brewed at 3.5% the alcohol volume has since been reduced to 3.0%. TV builder

Scott Cam Scott Cam (born 24 November 1962) is an Australian television presenter, a recipient of the Gold Logie appearing on several lifestyle programmes on the Nine Network. He is best known as the host of the hit reality TV renovation show '' The B ...

, a self-confessed Victoria Bitter fan, is the appointed Victoria Bitter Mid Ambassador. On 24 July 2007,

The Australian ''The Australian'', with its Saturday edition ''The Weekend Australian'', is a broadsheet daily newspaper published by News Corp Australia since 14 July 1964. As the only Australian daily newspaper distributed nationally, its readership of b ...

reported that within three months of Fosters launching Victoria Bitter Gold, market shares for the full strength Victoria Bitter and Victoria Bitter Gold had increased.VB midstrength spin-off does the trick
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, ''24 July 2007'' Foster's regional marketing director Anthony Heraghty hinted at further Victoria Bitter brand extensions, saying Foster's was ''"trying to see past the big green giant"''. During the

2008 Rugby League World Cup The 2008 Rugby League World Cup was the thirteenth World Cup for men’s rugby league national teams. It was held between 26 October and 22 November and was won by New Zealand, who defeated Australia 34–20 in the final in one of the greatest ...

, Victoria Bitter Gold was advertised on TV by Australian Rugby League legends

Wally Lewis Walter James Lewis AM (born 1 December 1959) is an Australian former professional rugby league footballer who played in the 1970s, 1980s and 1990s, and coached in the 1980s and 1990s. He became a commentator for television coverage of the sp ...

and

Gorden Tallis Gorden James Tallis (born 27 July 1973), also known by the nickname of "Raging Bull" for his on-field aggression, is an Australian former professional rugby league footballer who played in the 1990s and 2000s. He is currently a commentator and ...

References

{{reflist 2007 establishments in Australia Products introduced in 2007 Asahi brands Carlton & United Breweries Australian beer brands

See also

References