VB33, short for Video Bolzano 33, is an Italian general interest regional television channel serving the

province of Bolzano South Tyrol ( , ; ; ), officially the Autonomous Province of Bolzano – South Tyrol, is an autonomous province in northern Italy. Together with Trentino, South Tyrol forms the autonomous region of Trentino-Alto Adige/Südtirol. The province ...

. Since 2017, the channel's reach has expanded to include the

province of Trento Trentino (), officially the Autonomous Province of Trento (; ; ), is an autonomous province of Italy in the country's far north. Trentino and South Tyrol constitute the region of Trentino-Alto Adige/Südtirol, an autonomous region under the c ...

. Over the course of its history, it has also been called VideoBolzano Canale 33 and Video 33. The channel was established in 1981 as a

cooperative A cooperative (also known as co-operative, coöperative, co-op, or coop) is "an autonomy, autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned a ...

, and purchased in 1986 by :it:Valerio Rolando Boesso, co-founder and publisher of the regional newspaper ''

Alto Adige South Tyrol ( , ; ; ), officially the Autonomous Province of Bolzano – South Tyrol, is an autonomous province in northern Italy. Together with Trentino, South Tyrol forms the autonomous region of Trentino-Alto Adige/Südtirol. The provinc ...

''. Boesso integrated the channel into the new Italia 9 Network, of which he became the chairman in 1998, remaining in function until his death in 2008.
Journalist turned politician

Lilli Gruber Dietlinde "Lilli" Gruber (born 19 April 1957) is an Italian journalist and former politician. Currently a talk show host for Italian private television channel La7, Gruber also served as Member of the European Parliament from 2004 to September ...

was one of the channel's on-air personalities early in her career. Shortly before his death, Boesso sold VB33 to

Bolzano Bolzano ( ; ; or ) is the capital city of South Tyrol (officially the province of Bolzano), Northern Italy. With a population of 108,245, Bolzano is also by far the largest city in South Tyrol and the third largest in historical Tyrol. The ...

-based investment fund Euregio Finance, who operated it under the corporate banner Rosengarten S.R.L. The new investors launched a

German-language German (, ) is a West Germanic language in the Indo-European language family, mainly spoken in Western and Central Europe. It is the majority and official (or co-official) language in Germany, Austria, Switzerland, and Liechtenstein. It is a ...

sister channel, called

Südtirol Digital Fernsehen Südtirol Digital Fernsehen (SDF) was an Italian private television channel based in Bolzano (), in the autonomous province of South Tyrol (, ). It was the province's only private channel broadcast in German. SDF was a general interest channel w ...

(SDF), in 2009. In 2020, VB33 was sold to

Cremona Cremona ( , , ; ; ) is a city and (municipality) in northern Italy, situated in Lombardy, on the left bank of the Po (river), Po river in the middle of the Po Valley. It is the capital of the province of Cremona and the seat of the local city a ...

-based media company Telecolor.

Programming

*''Hockey33'' – Weekly talk show primarily dedicated to the

ICEHL The ICE Hockey League (International Central European Hockey League, ICEHL), known as the win2day ICE Hockey League for sponsorship reasons, is a Central European hockey league that also serves as the top-tier ice hockey league in Austria. It c ...

's Bolzano Foxes *''Hockey Night'' – Live

ice hockey Ice hockey (or simply hockey in North America) is a team sport played on ice skates, usually on an Ice rink, ice skating rink with Ice hockey rink, lines and markings specific to the sport. It belongs to a family of sports called hockey. Tw ...

game broadcasts

References

{{Reflist

External links

Official VB33 website (in Italian)Hockey33 on FacebookOfficial Telecolor website (in Italian)
German-language mass media in South Tyrol Italian-language television stations Mass media in Bolzano Television channels in Italy 1981 establishments in Italy Television channels and stations established in 1981