Uwingu is a private, for-profit company founded by
Alan Stern, a former NASA associate administrator. The company lets the public nominate names for
exoplanet
An exoplanet or extrasolar planet is a planet outside the Solar System. The first possible evidence of an exoplanet was noted in 1917 but was not recognized as such. The first confirmation of detection occurred in 1992. A different planet, init ...
s and
craters of Mars on Uwingu's new Mars map, in return for a fee.
Uwingu’s mission is to create new ways for people to personally connect with space exploration and astronomy. The profits of the company are dedicated to
funding space researchers, educators, and projects
Since launching the Mars Crater Map feature in February, 2014, over 19,000 craters names have been named on the Uwingu Mars Map. Almost $100,000 has been generated for the Uwingu fund space research, education, and exploration. Uwingu Grant Fund recipients include Astronomers Without Borders, The Galileo Teacher Training Program,
SEDS,
Allen Telescope Array
The Allen Telescope Array (ATA), formerly known as the One Hectare Telescope (1hT), is a radio telescope array dedicated to astronomical observations and a simultaneous search for extraterrestrial intelligence (SETI). The array is situated at th ...
,
International Dark-Sky Association
The International Dark-Sky Association (IDA) is a United States-based non-profit organization incorporated in 1988 by founders David Crawford, a professional astronomer, and Tim Hunter, a physician/amateur astronomer. The mission of the IDA is " ...
and Explore Mars.
Uwingu has also awarded over $15,000 in Student Research Travel Grants in 2014. The selected students, both men and women, completed their PhDs in 2014. Their research topics range from Martian and lunar science, to astrobiology, to the study of planets around other stars. The awarded Uwingu travel grants will enable these students to report their results and further their professional advancement in the scientific community.
On 3 March 2014, the company announced a partnership with
Mars One, which is planning on using Uwingu's map of Mars in its mission. It was announced on 12 June 2014 that a second space mission, Time Capsule to Mars, is carrying Uwingu's Mars Map to Mars as well.
Uwingu Team
*Dr.
Alan Stern is a planetary scientist and an associate vice president at the
Southwest Research Institute
Southwest Research Institute (SwRI), headquartered in San Antonio, Texas, is an independent and nonprofit applied research and development (R&D) organization. Founded in 1947 by oil businessman Tom Slick, it provides contract research and develop ...
, a large non-profit R&D institution with over 3400 employees. He operates a successful private aerospace consulting practice. Formerly, he directed all science programs and missions at NASA headquarters.
*Dr. Henry Throop is an astronomical researcher and an expert in astronomical software and databases. He lives in India.
*Mr. Ryan Johnston has served as president and chief executive of two prominent companies in the entertainment and sports industries for the past ten years. Prior to that, Ryan served 15 years in the U.S. Army’s Aviation Branch. Ryan is a producer of film and television, producer of large-scale events, manager and agent of talent, and the co-founder of a technology company that is testing their products for space travel and everyday commercial use.
*Mr. Doug Griffith is an attorney whose practice in Los Angeles focuses on the aviation and commercial human spaceflight industries. Before Doug became an attorney, he was a Marine aviator, and earned a degree in aerospace engineering from the University of Texas.
*Ms. Alisha McFarland has more than 20 years experience managing and marketing small businesses, and almost a decade of experience in research grant administration.
*Mrs. Ellen Butler helps business owners implement their marketing goals using modern software, social media,
email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...
, and other online tools. Ellen graduated from Indiana University.
*Mr. Tom Burton is a web developer and designer who has worked with technology firms across the world.
Advisors
Uwingu’s board of advisors consists of talented and influential thinkers from the astronomy, planetary science, IT, and business worlds:
*Mr. Michael Aisner, promoter and marketing expert
*Mr. Andy Chaikin, space historian and author
*Mr.
David J. Eicher
David John Eicher (born August 7, 1961) is an American editor, writer, and popularizer of astronomy and space. He has been editor-in-chief of ''Astronomy'' magazine since 2002. He is author, coauthor, or editor of 23 books on science and American ...
, editor, ''Astronomy'' magazine
*Mr. Stephen Goldman, computer industry entrepreneur and mathematical physicist
*Dr.
David Grinspoon
David H. Grinspoon (born 1959) is an American astrobiologist. He is Senior Scientist at the Planetary Science Institute and was the former inaugural Baruch S. Blumberg NASA/Library of Congress Chair in Astrobiology for 2012-2013.
His research f ...
, planetary scientist, author, and educator
*Ms. Cassie Kloberdanz, commercial space advocate
*Mr.
Jon Lomberg Jon Lomberg (born 1948) is an American space artist and science journalist. He was Carl Sagan's principal artistic collaborator for more than twenty years on many projects from 1972 through 1996. In 1998, the International Astronomical Union offici ...
, space artist and former illustrator for Carl Sagan
*Mr. George Merlis, communications expert and former producer of ''
Good Morning America
''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. Th ...
'' on
ABC TV
*Dr. Cathy Olkin, planetary scientist
*Mr. Rick Rasansky, serial entrepreneur and internet company CEO
*Mr. Robert Richards, co-founder and CEO of Moon Express
*Dr. Teresa Segura, Mars scientist
*Dr. Peter Smith, Mars scientist and principal investigator of NASA’s 2008 Mars Phoenix lander
*Mr. Zak Williams, marketing man, space aficionado
Criticism
The
International Astronomical Union
The International Astronomical Union (IAU; french: link=yes, Union astronomique internationale, UAI) is a nongovernmental organisation with the objective of advancing astronomy in all aspects, including promoting astronomical research, outreac ...
has strongly condemned Uwingu, calling it a "scam" for charging money to buy planet names, stressing that the IAU is the only official authority on naming astronomical objects. Uwingu denies these accusations, saying it represents the "people's choice" rather than any official position.
References
{{Portal bar, United States, Astronomy, Stars, Spaceflight, Outer space, Solar System, Education, Science
Astronomy organizations
Privately held companies of the United States