Urchin was a web statistics analysis program that was developed by Urchin Software Corporation. Urchin analyzed

web server A web server is computer software and underlying Computer hardware, hardware that accepts requests via Hypertext Transfer Protocol, HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, co ...

log file In computing, logging is the act of keeping a log of events that occur in a computer system, such as problems, errors or broad information on current operations. These events may occur in the operating system or in other software. A message o ...

content and displayed the

traffic Traffic is the movement of vehicles and pedestrians along land routes. Traffic laws govern and regulate traffic, while rules of the road include traffic laws and informal rules that may have developed over time to facilitate the orderly an ...

information on that

website A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...

based upon the log data. Sales of Urchin products ended on March 28, 2012. Urchin software could be run in two different data collection modes: log file analyzer or hybrid. As a log file analyzer, Urchin processed web server log files in a variety of log file formats. Custom file formats could also be defined. As a hybrid, Urchin combined page tags with log file data to eradicate the limitations of each data collection method in isolation. The result was more accurate web visitor data. Urchin became one of the more popular tools for website

traffic analysis Traffic analysis is the process of intercepting and examining messages in order to deduce information from patterns in communication. It can be performed even when the messages are encrypted. In general, the greater the number of messages observ ...

, particularly with ISPs and web hosting providers. This was largely due to its scalability in performance and its pricing model. Urchin Software Corp. was acquired by

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

in April 2005, forming

Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in N ...

. In April 2008, Google released Urchin 6. In February 2009, Google released Urchin 6.5, integrating

AdWords Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the res ...

. Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features.

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* * Google software Web analytics Discontinued Google services Web log analysis software {{Google-stub

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