Upper Fillmore Revitalization Project
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The Upper Fillmore Revitalization Project (UFRP) is a real estate development project in
San Francisco, California San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, US. The project has led to controversy, pushback from local officials, and a new San Francisco City Ordinance.


Ownership and acquisitions

The Upper Fillmore Revitalization Project, or UFRP, states that their goal is to restore and revitalize Upper Fillmore Street, in the
Lower Pacific Heights Lower Pacific Heights, also known as Upper Fillmore, is a neighborhood in San Francisco, California, between Pacific Heights, the Fillmore District, Laurel Heights, and Japantown. The neighborhood is centered on the commercial corridor of Fi ...
and
Pacific Heights Pacific Heights (often referred to as Pac Heights) is a wealthy neighborhood in San Francisco, California, United States. It has panoramic views of the Golden Gate Bridge, San Francisco Bay, the Palace of Fine Arts, Alcatraz, Presidio of San Fr ...
neighborhood of San Francisco, California. The project is funded by venture capitalist
Neil Mehta Neil Mehta is an American venture capitalist and the founder and managing partner of Greenoaks Capital, a venture capital investment firm that makes long-term investments in technology companies. Mehta's investments have included Coupang, Wiz, Del ...
, and operated by nightlife entrepreneur Cody Allen. Both are residents of the neighborhood.


Funding

In August 2024 it was reported that Cody Allen raised $100 million for an
investment fund An investment fund is a way of investment, investing money alongside other investors in order to benefit from the inherent advantages of working as part of a group such as reducing the risks of the investment by a significant percentage. These ad ...
-- Aegis Reserve Partners LP -- from a single investor. It was later revealed to be Mehta. On September 30, 2024, Neil Mehta penned an op-ed in the San Francisco Standard stating that he donated his "entire interest to a nonprofit, I have zero financial interest in these properties and will receive nothing in return." The
San Francisco Chronicle The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and M. H. de Young, Michael H. ...
reported that Allen confirmed this in an interview. However, the ''Chronicle'' couldn't find evidence of the non-profit organization, and the ''Standard'' reported that "The organization has no website, and no record of it could be found with federal tax officials."


Buildings acquired

As of January, 2025, the UFRP has spent approximately $40 million to acquire the following buildings through LLCs it owns and controls.


Closures and neighborhood impacts


Ten-Ichi closure

In September 2024, Ten-Ichi, a family owned and operated Japanese restaurant on Fillmore Street since 1978 closed. Prior to the closure, ABC 7 reported that Steve Amano, the owner, felt they were "being strong-armed into closing".


Additional closures

In June 2024, Apizza, an "elusive affordable" pizza shop owned by a local restaurant group, and Noosh, a Mediterranean restaurant, both of which were located in buildings the UFRP purchased, shut down operations. In December 2024, a
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
location that had been "open since the early 1990s" and Alice & Olivia, a high end boutique connected to the Clay Theater closed.


La Mediterranee

La Mediterranee, a restaurant with legacy business designation, and which has been in its current location since 1979, was told they would need to move out when their lease was up in May 2025 so that UFRP could conduct a
seismic retrofit Seismology (; from Ancient Greek σεισμός (''seismós'') meaning "earthquake" and -λογία (''-logía'') meaning "study of") is the scientific study of earthquakes (or generally, quakes) and the generation and propagation of elastic ...
and then bring in a "high-end retail tenant." However, in December, 2024, it was reported that La Med, as it is referred to, was given a four-year lease extension.


Other impacts

In December 2024, the San Francisco Chronicle reported that at least one residential tenant has been affected by the UFRP acquisitions. In January 2025 it was reported that the vacant storefronts owned by UFRP, including the historic Clay Theatre, were boarded up. Additionally, Zero&, a boba tea shop at 2252 Fillmore, closed in January 2025. However, there is no evidence that UFRP owns the building where they were located.


Pushback and legislation

The building acquisitions and business closures have resulted in op-eds and letters to various local news outlets. One opinion piece in the
San Francisco Examiner The ''San Francisco Examiner'' is a newspaper distributed in and around San Francisco, California, and has been published since 1863. Once self-dubbed the "Monarch of the Dailies" by then-owner William Randolph Hearst and the flagship of the He ...
by a local bar owner and president of a small business association accused the UFRP of misleading the public about the true purpose of acquiring buildings on Fillmore Street. The opinion piece went on to question why the UFRP owned vacant storefronts, while declining to extend Ten-Ichi's lease. Soon after the San Francisco Chronicle began to report on the UFRP, San Francisco Supervisor
Aaron Peskin Aaron Dan Peskin (born June 17, 1964) is an American former elected official in San Francisco, California. He was a member of the San Francisco Board of Supervisors representing District 3 from 2001 to 2009, and again from 2015 to 2025. Distr ...
held a live press conference in front of La Med. In the August 26, 2024 press conference, he detailed a plan to protect ''Legacy Businesses,'' a designation given by the city, from eviction. He subsequently introduced and passed legislation requiring a public hearing before a ''Legacy Business'' can be evicted. In response to increased scrutiny on the building acquisitions, UFRP hired public relations firm
Singer Associates Singer Associates is a public affairs firm in San Francisco, California. Founded by Sam Singer in 2000, the firm specializes in crisis communications. Its clients have included energy companies such as ChevronTexaco and Calpine, as well as the ...
to represent them. In April 2025,
Neil Mehta Neil Mehta is an American venture capitalist and the founder and managing partner of Greenoaks Capital, a venture capital investment firm that makes long-term investments in technology companies. Mehta's investments have included Coupang, Wiz, Del ...
gave an interview in which he stated that
Aaron Peskin Aaron Dan Peskin (born June 17, 1964) is an American former elected official in San Francisco, California. He was a member of the San Francisco Board of Supervisors representing District 3 from 2001 to 2009, and again from 2015 to 2025. Distr ...
"had picket signs with my face on them, marching down the street, 'billionaire taking over city.'" In response, Peskin described Mehta's comments as "defamatory and untrue" and requested that Mehta issue a public retraction. Mehta declined to retract his comments, stating through his spokesperson
Sam Singer Samuel Singer (August 27, 1912 – January 25, 2001) was an American animator and animation producer. He is best known as executive producer of '' The Adventures of Pow Wow'', a cartoon which also later appeared as a segment in early episodes ...
, "We respect Mr. Peskin, but what was said on the record reflects the spirit of the situation. We do not intend to apologize or issue a retraction.”


References

{{reflist Politics of San Francisco


External links

Official Website
2024 in San Francisco Real estate and property developers