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''Uppena'' () is a 2021 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
-language
romantic drama film Romance films or movies involve romantic love stories recorded in visual media for broadcast in theatres or on television that focus on passion, emotion, and the affectionate romantic involvement of the main characters. Typically their journey ...
written and directed by newcomer Buchi Babu Sana. Produced by
Mythri Movie Makers Mythri Movie Makers Pvt. Ltd is an Indian film production company established by Naveen Yerneni, Y. Ravi Shankar, and Mohan Cherukuri, in 2015. It mainly produces and distributes Telugu films. Notable films produced by the company include '' ...
and
Sukumar Writings Bandreddi Sukumar (born 23 January 1970) is an Indian film director, screenwriter, and producer who works in Telugu cinema. He is known for his complex, multi-layered screenplays and for infusing grey shades in the character sketches of his pro ...
, it stars debutants Panja Vaisshnav Tej and
Krithi Shetty Krithi Shetty (born 21 September 2003) is an Indian actress who predominantly appears in Telugu films. She made her debut with the commercially successful film ''Uppena'' (2021).. She Has Won One Filmfare Award South and One SIIMA Award. Early ...
alongside
Vijay Sethupathi Vijaya Gurunatha Sethupathi (born 16 January 1978), known professionally as Vijay Sethupathi, is an Indian actor and film producer who predominantly works in Tamil films. He is a recipient of several accolades including a National Film Award. ...
in a prominent role. Set in
Kakinada Kakinada ( formerly called Kakinandiwada, Coringa, and Cocanada; ) is the sixth largest city of the Indian state of Andhra Pradesh and serves as the district headquarters of the Kakinada District. It lies on the coast of the Bay of Bengal. J. ...
, the plot follows fisherman Aasi, who falls in love with Bebamma. Her father Raayanam is an influential
zamindar A zamindar (Hindustani: Devanagari: , ; Persian: , ) in the Indian subcontinent was an autonomous or semiautonomous ruler of a province. The term itself came into use during the reign of Mughals and later the British had begun using it as ...
, who fiercely protects his daughter to safeguard his family's honour. After a launch ceremony in January 2019, the makers commenced the principal shoot in May 2019, with film being shot in
Kakinada Kakinada ( formerly called Kakinandiwada, Coringa, and Cocanada; ) is the sixth largest city of the Indian state of Andhra Pradesh and serves as the district headquarters of the Kakinada District. It lies on the coast of the Bay of Bengal. J. ...
,
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
,
Puri Puri () is a coastal city and a municipality in the state of Odisha in eastern India. It is the district headquarters of Puri district and is situated on the Bay of Bengal, south of the state capital of Bhubaneswar. It is also known as ''S ...
,
Kolkata Kolkata (, or , ; also known as Calcutta , List of renamed places in India#West Bengal, the official name until 2001) is the Capital city, capital of the Indian States and union territories of India, state of West Bengal, on the eastern ba ...
and
Gangtok Gangtok is a city, municipality, the capital and the largest populated place of the Indian state of Sikkim. It is also the headquarters of the Gangtok District. Gangtok is in the eastern Himalayan range, at an elevation of . The city's populat ...
and wrapped up in January 2020. The music is composed by
Devi Sri Prasad Devi Sri Prasad (; born 2 August 1979) is an Indian film composer, lyricist, singer-songwriter and performer. Popularly known by his initials DSP, he is best known for his work in Telugu-language films, and has also worked in a few Tamil film ...
, with cinematography and editing by
Shamdat Shamdat Sainudeen is an Indian cinematographer from Kerala, India. He has shot many films in Malayalam, Telugu, and Tamil, including ''Premayanamaha'', ''The Tiger'', ''Kerala Cafe ''Kerala Cafe'' is a 2009 Indian Malayalam-language antho ...
and Naveen Nooli respectively. The film was originally slated to release on 2 April 2020, but was postponed due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
. The film is released theatrically on 12 February 2021 and was commercially successful at the
box office A box office or ticket office is a place where tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a wicket. By extension, the term is f ...
. ''Uppena'' emrerged as the highest-grossing Telugu film for a debut actor, surpassing the record of '' Chirutha'' (2007).


Plot

Set in 2002 in the village of
Uppada Uppada is a village in East Godavari district of the Indian state of Andhra Pradesh. It is located in Kothapalli mandal of Kakinada revenue division. Uppada Jamdani Sari is a handcrafted sari woven at the village and is also a geographical in ...
near
Kakinada Kakinada ( formerly called Kakinandiwada, Coringa, and Cocanada; ) is the sixth largest city of the Indian state of Andhra Pradesh and serves as the district headquarters of the Kakinada District. It lies on the coast of the Bay of Bengal. J. ...
, Raayanam is an influential
zamindar A zamindar (Hindustani: Devanagari: , ; Persian: , ) in the Indian subcontinent was an autonomous or semiautonomous ruler of a province. The term itself came into use during the reign of Mughals and later the British had begun using it as ...
who goes to any extent to safeguard his family's honour. His daughter Sangeetha, fondly called Bebamma is a college student whom he fiercely protects. Raayanam plans to build a shipping yard in his village by razing fishermen's houses on the coast. Aasi is the son of one such fisherman Jalayya, and is a
Dalit Christian The term Dalit Christian or Christian Dalit is used to describe those who have converted to Christianity from other forms of religion in India, and are still categorised as Dalits in Hindu, Christian, Muslim, and Sikh societies in South Asia. H ...
. He falls head over heels for Bebamma. Bebamma also begins to like Aasi after watching him fight in the bazaar. Aasi follows Bebamma daily en route to her college on the bus. One day, the bus breaks down and the driver asks Aasi to drop Bebamma, the only passenger of the bus, at college. Later, the couple begins to meet daily at the beach and soon fall in love with each other. Meanwhile, the breeding season of the fish arrives and no one is allowed to venture into the sea for over a month and a half. Bebamma, however, asks Aasi to take her into the sea, which he obliges. As the boat runs out of fuel, they get stuck in the sea. On the same night, Raayanam orders to raze the houses on the coast but he is worried that his daughter hasn't returned home. Raayanam secretly meets Jalayya and asks him to find his missing daughter, in exchange, his house will be spared. Aasi and Bebamma spend the night together on the boat intimately. Jalayya finds them the next morning and admonishes Aasi. He returns Bebamma to her father but lies that she was found alone on the boat. Raayanam, however, is determined to find Bebamma's partner. He finds a shirt in Bebamma's wardrobe by which he tracks him down as Aasi. Raayanam's men attack Aasi and his father at the village mela, and Jalayya dies in strife. The following day, Bebamma runs away from her house and asks Aasi to elope with her. He reluctantly agrees, and they board a train to
Odisha Odisha (English: , ), formerly Orissa ( the official name until 2011), is an Indian state located in Eastern India. It is the 8th largest state by area, and the 11th largest by population. The state has the third largest population of Sc ...
escaping Raayanam's men. From there, the couple travels to
Kolkata Kolkata (, or , ; also known as Calcutta , List of renamed places in India#West Bengal, the official name until 2001) is the Capital city, capital of the Indian States and union territories of India, state of West Bengal, on the eastern ba ...
, and later to
Gangtok Gangtok is a city, municipality, the capital and the largest populated place of the Indian state of Sikkim. It is also the headquarters of the Gangtok District. Gangtok is in the eastern Himalayan range, at an elevation of . The city's populat ...
. Aasi picks up odd jobs and keeps Bebamma in a hostel until they move in together. Several months pass by. Raayanam has promised his sister that her son shall be married to Bebamma within six months. All the days when Bebamma is away, Raayanam and his men pretend as if she was there to save his family's honour. Nearly six months after they elope, Aasi promises to marry Bebamma and takes her to a railway station. There, Raayanam's men kidnap Bebamma and bring her back to her father. Bebamma confesses to Raayanam that she had sex with Aasi that night on the boat and pleads to let her go. But Raayanam doesn't budge saying he would never let his daughter marry a lower caste, which he considers a dishonour. He says it was Aasi who disclosed their location to him. Raayanam also reveals that he physically emasculated Aasi by chopping his penis off and his father dying of a heart stroke by seeing that the night before Bebamma and Aasi eloped. Raayanam believes she would not go back to Aasi because he has lost his manhood. However, Bebamma loves Aasi as a person, regardless of what he did to him. She says neither Raayanam nor Aasi is the one who can judge the manhood of a person. Bebamma adds that manhood is not related to any organ but to a man's personality. Raayanam is moved and lets her go. Bebamma and Aasi reunite.


Cast


Production


Development

In mid-October 2018,
Sukumar Bandreddi Sukumar (born 23 January 1970) is an Indian film director, screenwriter, and producer who works in Telugu cinema. He is known for his complex, multi-layered screenplays and for infusing grey shades in the character sketches of his pro ...
decided to back the project of the untitled film, helmed by his former assistant Buchi Babu Sana, in his directorial debut.
Mythri Movie Makers Mythri Movie Makers Pvt. Ltd is an Indian film production company established by Naveen Yerneni, Y. Ravi Shankar, and Mohan Cherukuri, in 2015. It mainly produces and distributes Telugu films. Notable films produced by the company include '' ...
, eventually collaborated with
Sukumar Writings Bandreddi Sukumar (born 23 January 1970) is an Indian film director, screenwriter, and producer who works in Telugu cinema. He is known for his complex, multi-layered screenplays and for infusing grey shades in the character sketches of his pro ...
, the director's home banner, to co-produce the film. The makers roped Panja Vaisshnav Tej to play the lead role, marking his debut in film industry, and Sukumar's regular collaborator
Devi Sri Prasad Devi Sri Prasad (; born 2 August 1979) is an Indian film composer, lyricist, singer-songwriter and performer. Popularly known by his initials DSP, he is best known for his work in Telugu-language films, and has also worked in a few Tamil film ...
, was roped in to score music for the film. The film is reportedly set in backdrop of Kakinada, Andhra Pradesh, and deals with the issue of
honor killing An honor killing (American English), honour killing (Commonwealth English), or shame killing is the murder of an individual, either an outsider or a member of a family, by someone seeking to protect what they see as the dignity and honor of ...
s, with Vaisshnav Tej, essaying the role of a fisherman. On 6 May 2019, the makers revealed the film's title as ''Uppena''. Initially, it was speculated that the film would be titled ''Jalari'', the title ''Uppena'' was finalised and registered in the Film Chamber.


Casting

In an interview, director Buchi Babu revealed that he wrote the story with an empty mind. Then, he decided to bring in Vaishnav Tej as he wanted a newcomer for the film, and chose
Vijay Sethupathi Vijaya Gurunatha Sethupathi (born 16 January 1978), known professionally as Vijay Sethupathi, is an Indian actor and film producer who predominantly works in Tamil films. He is a recipient of several accolades including a National Film Award. ...
as he wanted someone who would take the film pan-India. In March 2019, Vijay Sethupathi was roped in to play the antagonist, in his second Telugu film after ''
Sye Raa Narasimha Reddy ''Sye Raa Narasimha Reddy'' is a 2019 Indian Telugu-language historical action film directed by Surender Reddy and produced by Ram Charan under the Konidela Production Company banner. Surender Reddy scripted the film based on an original story ...
''. In April 2019, the production house confirmed his inclusion in the film. Sethupathi was reported to play the heroine's father in the film. In July 2019, sources claimed that Sethupathi walked out of the project, and the reason was not disclosed. However, the rumours turned out to be false. Initially, debutant actress Manisha Raj was announced as the lead actress during the film's launch event. However, the makers approached another teenage debutant Devika Sanjay (of ''
Njan Prakashan ''Njan Prakashan'' (') is a 2018 Indian Malayalam-language satirical comedy film directed by Sathyan Anthikad and written by Sreenivasan and starring Fahadh Faasil in the titular role. Sethu Mannarkkad produced the film under the banner of ...
'' fame), to play the lead role opposite Tej. In May 2019, the makers roped in Mangalore-based Krithi Shetty, to make her debut through this film.


Filming

The launch event of the film was held on 21 January 2019, at the office of Mythri Movie Makers, with Vaisshnav Tej's relatives, including actors
Chiranjeevi Chiranjeevi (born Konidela Sivasankara Varaprasad; 22 August 1955) is an Indian actor, film producer and former politician, who predominantly works in Telugu cinema. Chiranjeevi starred in over 150 feature films in Telugu, as well as some film ...
,
Nagendra Babu Konidela Nagendra "Naga" Babu (born 29 October 1961) is an Indian actor and producer who works in Telugu cinema. As a producer, he won one National Film Award and two Nandi Awards. Acting career Nagendra Babu acts mainly in supporting role ...
,
Allu Aravind Allu Aravind (born 10 January 1949) is an Indian film producer and distributor in Telugu cinema under his banner Geetha Arts. He co-owns the Indian Super League club ''Kerala Blasters FC''. A part of the Allu–Konidela family, Aravind is th ...
,
Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu films. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six Filmfare Awar ...
,
Sai Dharam Tej Panja Sai Dharam Tej (born 15 October 1986) is an Indian actor who works in Telugu films. Related to the Allu–Konidela family, he made his acting debut with the box office success ''Pilla Nuvvu Leni Jeevitham'' (2014) for which he received ...
,
Varun Tej Konidela Varun Tej (born 19 January 1990) is an Indian actor who works in Telugu films. He made his debut as a lead in the film ''Mukunda'' (2014). He later starred in the critically acclaimed war film ''Kanche'' (2015), directed by Krish. He ...
,
Niharika Konidela Niharika Konidela (born 18 December 1993) is an Indian actress and producer who predominantly works in Telugu films. She made her debut with the film '' Oka Manasu'' (2016). She produces films and web series under her banner "Pink Elephant Pictu ...
, among others, attending the event. Four months later, the
principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as a ...
of the film started on 25 May 2019. The film was shot for 35 days in Kakinada. On 21 August 2019, Vijay Sethupathi joined the sets and it was reported that 40 percent of the film was completed. The film was later shot in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
, which was completed in late-September 2019. The second schedule took place in October 2019 for 90 days at
Puri Puri () is a coastal city and a municipality in the state of Odisha in eastern India. It is the district headquarters of Puri district and is situated on the Bay of Bengal, south of the state capital of Bhubaneswar. It is also known as ''S ...
,
Kolkata Kolkata (, or , ; also known as Calcutta , List of renamed places in India#West Bengal, the official name until 2001) is the Capital city, capital of the Indian States and union territories of India, state of West Bengal, on the eastern ba ...
and
Gangtok Gangtok is a city, municipality, the capital and the largest populated place of the Indian state of Sikkim. It is also the headquarters of the Gangtok District. Gangtok is in the eastern Himalayan range, at an elevation of . The city's populat ...
. Few scenes were shot at
Jagannath Temple, Puri The Jagannath Temple is an important Hindu temple dedicated to Jagannath, a form of Vishnu - one of the trinity of supreme divinity in Hinduism. Puri is in the state of Odisha, on the eastern coast of India. The present temple was rebuilt f ...
. In January 2020, the makers completed the shooting of the film and started post-production work. After
Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia ** Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, nati ...
actor Sethupathi deciding not to dub for his character in
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
language citing his voice might not suit the character, director Buchi Babu Sana hired
P. Ravi Shankar Pudipeddi Ravi Shankar (born 28 November 1966), also known as Sai Ravi, is an Indian actor, dubbing artist, director and writer. He predominantly appears in Kannada films, in addition to Telugu and Tamil films. He dubbed for over 3500 films wi ...
for the dubbing of the character. He completed the dubbing work in three days in Hyderabad. Majority of the
post-production Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. Th ...
work was completed by June 2020.


Music

The soundtrack album and
background score A film score is original music written specifically to accompany a film. The score comprises a number of orchestral, instrumental, or choral pieces called cues, which are timed to begin and end at specific points during the film in order to ...
is composed by
Devi Sri Prasad Devi Sri Prasad (; born 2 August 1979) is an Indian film composer, lyricist, singer-songwriter and performer. Popularly known by his initials DSP, he is best known for his work in Telugu-language films, and has also worked in a few Tamil film ...
in his eighth collaboration with Sukumar. The soundtrack album was released on 17 February 2021 during the success meet of the film at Rajahmundry, Andhra Pradesh. The album was a huge hit, especially "Nee Kannu Neeli Samudram" and "Jala Jala Jalapaatham Nuvvu" tracks received wide response and were featured in national music charts.


Themes and influences

The film showcased many social issues that were common in India, like,
honor killing An honor killing (American English), honour killing (Commonwealth English), or shame killing is the murder of an individual, either an outsider or a member of a family, by someone seeking to protect what they see as the dignity and honor of ...
s,
casteism Caste is a form of social stratification characterised by endogamy, hereditary transmission of a style of life which often includes an occupation, ritual status in a hierarchy, and customary social interaction and exclusion based on cultural ...
,
economic inequality There are wide varieties of economic inequality, most notably income inequality measured using the distribution of income (the amount of money people are paid) and wealth inequality measured using the distribution of wealth (the amount of ...
, etc. A reviewer of ''TeluguCinema'' described that "'Uppena' talks about two things in particular – paruvu (casteism/honor) and magatanam (masculinity). At the very beginning of the story, Babyamma’s teacher explains the true meaning of a being man. When the girl students laugh at the picture of a male organ, the lecturer gives a new definition of manliness." Another reviewer from ''IndiaGlitz'' stated "The 'magathanam' reference is integral to the story of the film. Many are of the view that the film is going to spark a change in the way masculinity is projected in Telugu movies. A number of Netizens have felt that toxic masculinity will give way to healthy masculinity in our movies now that 'Uppena' is on its way to becoming a blockbuster." Director Buchi Babu Sana in an interview to ''
The Indian Express ''The Indian Express'' is an English-language Indian daily newspaper founded in 1932. It is published in Mumbai by the Indian Express Limited, Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death in 1991, ...
'' said – "We might not talk about it or put it across in as many words, but casteism is an intrinsic part of our lives. You can see it in the way people interact with others who are from a different caste. The whole idea of Uppena is to drive home the point that love is beyond all these boundaries of casteism and class." Priyanka Kanoj of ''
International Business Times The ''International Business Times'' is an American online news publication that publishes five national editions in four languages. The publication, sometimes called ''IBTimes'' or ''IBT'', offers news, opinion and editorial commentary on busi ...
'' asked about film's story being similar to 2016
Marathi Marathi may refer to: *Marathi people, an Indo-Aryan ethnolinguistic group of Maharashtra, India *Marathi language, the Indo-Aryan language spoken by the Marathi people *Palaiosouda, also known as Marathi, a small island in Greece See also * * ...
film ''
Sairat ''Sairat'' () is a 2016 Indian Marathi-language romantic tragedy film directed by Nagraj Manjule and produced by Manjule himself under his banner Aatpat Production along with Nittin Keni and Nikhil Sane under Essel Vision Productions and Zee ...
'', to which Tej replied – "Sairat is one of the most amazing movies I've watched. The actors, the establishment of roles, etc can be termed as brilliance. I would definitely not draw any comparison between Sairat and Uppena. Of course, there are a number of movies with the same storyline, dealing with love and honor killing. But, the audience will definitely know that Uppena is a genuine story."


Release

''Uppena'' was originally scheduled for a theatrical release on 2 April 2020, on the occasion of
Rama Navami Rama Navami () is a Hindu festival that celebrates the birthday of Rama, the seventh avatar of the deity Vishnu. people from different parts of Jharkhand attended the world famous international Hazaribagh procession organized in the city every ...
. But the release was postponed due to the
COVID-19 pandemic lockdown in India On the evening of 24 March 2020, the Government of India ordered a nationwide lockdown for 21days, limiting movement of the entire 1.38billion (138 crore) population of India as a preventive measure against the COVID-19 pandemic in India. It w ...
. In May 2020, the makers reported that the film would not be released through
OTT platform An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distribut ...
s, although digital rights of the film were sold to
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
. After theatres began operating with 50% occupancy, the makers announced a release date of 12 February 2021, which falls on the
Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, throu ...
weekend.


Distribution

Initially, in March 2020, the total pre-release business of the film was reported to be . Later, in February 2021, the total pre-release business of the film was reported to be around . The theatrical rights in Nizam, Ceded and
Uttarandhra Uttarandhra or North coastal Andhra, also known as Kalinga Andhra is a region consisting of six northern districts of the Indian state of Andhra Pradesh. It comprises the districts of Srikakulam, Parvathipuram Manyam, Vizianagaram, Visakhapat ...
regions were acquired for , and crore respectively, with an overseas and the rest of India were at together.
Dil Raju Velamakucha Venkata Ramana Reddy (born 17 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor known for his works in Telugu cinema. He has also financed some Tamil and Hindi films and owns the productio ...
–owned
Sri Venkateswara Creations Sri Venkateswara Creations is an Indian film production company based in Hyderabad. It is established by Dil Raju in 2003. Raju has produced several Telugu films on this banner. The company also has a subsidiary film distribution business nam ...
distributed the film in the Nizam region. Great India Films have acquired the theatrical distribution rights in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
.


Home media

Digital rights of the film were acquired by
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
at a reported amount of . Digital premiere of the film was initially scheduled to 2 April 2021 and later postponed to 11 April 2021. But the film has finally premiered on 14 April 2021. The television broadcast rights of the film were acquired by
Star Maa Star Maa (formerly Maa TV) is an Indian Telugu language general entertainment pay television channel owned by Disney Star, a subsidiary of The Walt Disney Company India. The channel telecasts Telugu language programmes such as serials, real ...
. The television premiere was broadcast on 18 April 2021. The first premiere on television registered a
target rating point A target rating point (TRP) (or television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target aud ...
(TRP) of 18.51, while the second registered a TRP of 11.37.


Marketing

A pre-release event was held on 6 February 2021 for promoting the film in Hyderabad, with actor
Chiranjeevi Chiranjeevi (born Konidela Sivasankara Varaprasad; 22 August 1955) is an Indian actor, film producer and former politician, who predominantly works in Telugu cinema. Chiranjeevi starred in over 150 feature films in Telugu, as well as some film ...
as the chief guest. A success meet was held on 17 February 2021 at Rajahmundry, with actor
Ram Charan Konidela Ram Charan Teja (born 27 March 1985) is an Indian actor, producer, and entrepreneur who works predominantly in Telugu films. One of the highest-paid Telugu film actors, he is the recipient of three Filmfare Awards and two Nandi Awar ...
as the chief guest.


Reception


Critical reception

Uppena received mixed reviews from critics, criticizing its plot, screenplay and length but praised the performances of the cast (especially Sethupathi’s & Shetty’s) & soundtrack by Devi Sri Prasad. Hemanth Kumar in his review for the ''
Firstpost ''Firstpost'' is an Indian online news and media website. The site is a part of the Network 18 media conglomerate owned by Reliance Industries, which also runs CNN-News18 and CNBC-TV18. The ''Network 18'' group was originally owned by Ra ...
'' rated the film 2.75/5 and stated: "''Uppena'' .explores what it means to love in a world defined by patriarchy and casteism, but it struggles to break free from several cliches." He also wrote, "The real drama, however, is on a deeper level, when it takes a deep dive into how society defines masculinity and virility. ''Uppena'' asks us if that’s the only thing that matters in a man’s life?" Reviewing the performances, ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English language, English-language daily newspaper and digital news media owned and managed by The Times Group. It is the List of newspapers in India by circulation, t ...
'' Neeshitha Nyayapati wrote: "The debutants Vaisshnav and Krithi manage to pull off the intricacies of their characters well for the most part .Vijay Sethupathi is flawless as a man set in his beliefs and someone who’s used to getting his way." She rated the film 3/5. About the film's music and cinematography, '' The Hindu'' critic Sangeetha Devi Dundoo wrote: "The romance is poetic, with Devi Sri Prasad’s lilting compositions matching the ebb and flow of the waves captured beautifully by Shamdat." Avinash Ramachandran of ''
The New Indian Express ''The New Indian Express'' is an Indian English-language broadsheet daily newspaper published by the Chennai-based Express Publications. It was founded in 1932 as ''The Indian Express'', under the ownership of Chennai-based P. Varadarajulu Naid ...
'' rated 3/5 and opined, "We may have seen soft-spoken heroes before in Telugu films, but it is only recently that the very idea of masculinity is being questioned. For an industry that is built upon machismo, Uppena is an important and original film. It's a film that makes its women look at the men in their lives and talk about them being a walking corpus spongiosum. Now that’s a huge wave of change." ''
The News Minute ''The News Minute'' is an Indian digital news platform based in Bangalore, Karnataka. It was founded by Dhanya Rajendran, Chitra Subramaniam and Vignesh Vellore in 2014. Apart from Karnataka, it also has bureaus in the states of Telangana, An ...
'' journalist Balakrishna Ganeshan, who rated the film one star out of five, found the film "deeply disturbing" and warned that the film has extreme violence. He added that the plot of the film was clichéd and "the director compensates for the boring sequences with a traumatic twist." A critic of ''
The Hans India ''The Hans India'' is an Indian English-language daily newspaper published in the states of Andhra Pradesh and Telangana as well as in New Delhi. The newspaper was started on 15 July 2011 and belongs to Hyderabad Media House Ltd., which also own ...
'' gave a rating of 2.5 out of 5 and praised the acting performances of every actor, cinematography, editing and film score, who finally wrote that "''Uppena'' is a film that can appeal to only a few sections of the audiences." ''
Pinkvilla Pinkvilla is an Indian entertainment and lifestyle platform. As of June 2022, Pinkvilla has over 5,00,00,000 visitors on its website and app. Overview Pinkvilla covers entertainment and lifestyle stories. Its coverage extends to Bollywood, Ho ...
'' opined that "the core idea that masculinity is not about anatomy is ennobling, the climax is not haunting enough. The film could have explored trauma and angst way better to make 'Uppena' a timeless film. While it is raw, it is not adequately shattering." ''
Deccan Chronicle ''Deccan Chronicle'' is an Indian English-language daily newspaper founded by Rajagopal Mudaliar in the 1930s & currently owned by Samagrah Commercial Pvt Limited. It is published in Hyderabad, Telangana, by Deccan Chronicle Holdings Limited (D ...
'' Sasidhar Ravi cited the film as "a routine tale with a crazy twist", appreciating the climax episode and the whole narration of the story and rated 2.5/5. ''
Film Companion Anupama Chopra () is an Indian author, journalist, film critic and director of the MAMI Mumbai Film Festival. She is also the founder and editor of the digital platform Film Companion, which offers a curated look at cinema. She has written sev ...
'' Kartihk Keramulu in his review, compared the few scenes with films like ''
Vada Chennai ''Vada Chennai'' () is a 2018 Indian Tamil-language action crime drama film written and directed by Vetrimaaran in his fourth film as a director. It is the first instalment in a planned trilogy. Produced by A. Subaskaran's Lyca Productions ...
'' (2018), ''
Colour Photo ''Colour Photo'' is a 2020 Indian Telugu-language period romantic drama film directed by debutante Sandeep Raj. Produced by Amrutha Productions and Loukya Entertainment, the film stars Suhas in his first lead role, along with Chandini Chowdar ...
'' (2020) and ''
Paava Kadhaigal ''Paava Kadhaigal'' () is a 2020 Indian Tamil-language anthology drama film consisting of four short films directed by Sudha Kongara, Gautham Vasudev Menon, Vetrimaaran and Vignesh Shivan. Through four unique stories, the film explores how p ...
'' (2020). He wrote that "The performances aside, there's a major flaw in the politics of ''Uppena''. It forgives the perpetrator of the crime while it sympathizes with the survivor – while Raayanam is simply given a lesson on what love actually entails, he's not punished for the atrocities he commits".


Box office

On the opening day, the film grossed more than at the box office, with a distributor share of . The film grossed over in the opening weekend. It surpassed the record of
Ram Charan Konidela Ram Charan Teja (born 27 March 1985) is an Indian actor, producer, and entrepreneur who works predominantly in Telugu films. One of the highest-paid Telugu film actors, he is the recipient of three Filmfare Awards and two Nandi Awar ...
's '' Chirutha'' (2007) to become the highest-grossing Telugu film for a debut actor. By the end of its theatrical run, ''
Sakshi Post Sakshi () is an Indian Telugu-language media group. The group owns the daily newspaper '' Sakshi'', 24-hour news channel Sakshi TV, and associated digital ventures. Its first asset, ''Sakshi'' newspaper, was launched on 23 March 2008 by Jagati Pu ...
'' reported that the film grossed over crore, while ''
The Indian Express ''The Indian Express'' is an English-language Indian daily newspaper founded in 1932. It is published in Mumbai by the Indian Express Limited, Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death in 1991, ...
'' estimated the gross to be crore, earning a net profit of crore.


Remake

In February 2021, ''TV9'' reported that the film will be remade in
Hindi Language Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has bee ...
, with
Ishaan Khatter Ishaan Khatter (born 1 November 1995) is an Indian actor who works in Hindi films. The son of actors Rajesh Khattar and Neelima Azeem, he made his first screen appearance as a child in the 2005 film ''Vaah! Life Ho Toh Aisi!'', which starred hi ...
and
Ananya Panday Ananya Panday (born 30 October 1998) is an Indian actress who primarily works in Hindi films. The daughter of actor Chunky Panday, she began her acting career in 2019 with roles in the teen film '' Student of the Year 2'' and the comedy '' Pa ...
in lead roles. and a Sri Lankan version was made"Ralla Weralata Adarei"


References


External links

* {{DEFAULTSORT:Uppena Indian romantic drama films Films set in Andhra Pradesh Films shot in Andhra Pradesh Films postponed due to the COVID-19 pandemic Films scored by Devi Sri Prasad 2021 romantic drama films Films shot in Hyderabad, India Films shot in Odisha Films shot in Kolkata Films shot in Sikkim 2020s Telugu-language films Films set in 2002 Films set in Odisha Films set in Kolkata Films set in Konaseema Mythri Movie Makers films 2021 directorial debut films