UPIM ("Unico Prezzo Italiano Milano") is an Italian chain of midmarket
department stores specialising in clothes for men, women and children, items for the home, and cosmetics and perfumes.
It currently operates 135 directly owned stores and more than 200 franchises, plus 15 stores under the Upim-BluKids brand.
For a long time part of
La Rinascente Group, it was acquired by
Coin
A coin is a small, flat (usually depending on the country or value), round piece of metal or plastic used primarily as a medium of exchange or legal tender. They are standardized in weight, and produced in large quantities at a mint in orde ...
in 2010.
The first store opened in
Verona
Verona ( , ; vec, Verona or ) is a city on the Adige River in Veneto, Italy, with 258,031 inhabitants. It is one of the seven provincial capitals of the region. It is the largest city municipality in the region and the second largest in nor ...
in 1928.
The chain was purchased by the
Agnelli family, along with La Rinascente Group in the 1970s.
In 2007 it became the primary sponsor of the
Lega A basketball
Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...
club
Fortitudo Bologna.
In January 2010 the business was acquired by Gruppo Coin, separating from La Rinascente and making the Gruppo Coin, which already owned the
Oviesse (OVS Industry) and Coin chains, the largest fashion retailer in the country.
References
External links
''UPIM'' Official Website
Italian brands
Clothing retailers of Italy
Companies based in Milan
Retail companies of Italy
Retail companies established in 1928
Italian companies established in 1928
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