Untuckit LLC (styled as "UNTUCKit" in branding materials) is an American casual men's apparel company established in 2011 and headquartered in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

. The company focuses on selling casual shirts that are designed not to be tucked into pants, and thus are cut a bit shorter than typical men's dress shirts. The first Untuckit brick-and-mortar store was opened in September 2015; as of today, the company now has more than 80 stores in various cities across North America and the United Kingdom. Its flagship store is located at

Fifth Avenue Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 populatio ...

in New York City.

History

Chris Riccobono came up with the idea for Untuckit while working at

GE Healthcare GE HealthCare is a subsidiary of American multinational conglomerate General Electric incorporated in New York and headquartered in Chicago, Illinois. As of 2017, it is a manufacturer and distributor of diagnostic imaging agents and radiopharma ...

. In February 2011, he brought on Aaron Sanandres, a

Columbia Business School Columbia Business School (CBS) is the business school of Columbia University, a private research university in New York City. Established in 1916, Columbia Business School is one of six Ivy League business schools and is one of the oldest busin ...

classmate, to help develop the idea into a standalone business. Through a market survey, they established the length of their shirts to be halfway between the belt and the bottom of the zipper, allowing the front pockets of the pants to be slightly exposed. Initially running the operation out of the third bedroom in Riccobono's apartment in Hoboken,

New Jersey New Jersey is a U.S. state, state in the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. It is bordered on the north and east by the state of New York (state), New York; on the ea ...

, and shipping out of a local storage unit Untuckit opened its first store in September 2015 in SoHo, New York (on

Prince Street The Prince Street station is a local station on the BMT Broadway Line of the New York City Subway. Located in SoHo, Manhattan, it is served by the R train at all times except late nights, the W train on weekdays, the N train during late night ...

). In 2016, brick-and-mortar stores were opened in Chicago, Los Angeles Austin, Texas, and San Francisco. The company opened an additional 20 stores in 2017, including 3 additional stores in New York City, and opened an additional 26 stores in 2018. As of August 2019, the company has a total of 73 stores including its first international store at Sherway Gardens in Canada which opened on September 12, 2018.

Products

Untuckit offers their products through their e-commerce site and

brick-and-mortar Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases ...

stores. Their core product is men's casual shirts. Their product line includes

button-down shirt A dress shirt, button shirt, button-front, button-front shirt, or button-up shirt, is a garment with a Collar (clothing), collar and a full-length opening at the front, which is fastened using buttons or shirt studs. A button-down or button-dow ...

s, polos, tee shirts,

henleys Henleys was a men's and womenswear brand based in Manchester, United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western ...

vest A waistcoat ( UK and Commonwealth, or ; colloquially called a weskit), or vest ( US and Canada), is a sleeveless upper-body garment. It is usually worn over a dress shirt and necktie and below a coat as a part of most men's formal wea ...

sweaters A sweater (North American English) or pullover, also called a jumper (British English and Australian English),

, sweatshirts,

pants Trousers (British English), slacks, or pants are an item of clothing worn from the waist to anywhere between the knees and the ankles, covering both legs separately (rather than with cloth extending across both legs as in robes, skirts, and ...

outerwear Outerwear is clothing and accessories worn outdoors, or clothing designed to be worn outside other garments, as opposed to underwear. It can be worn for formal or casual occasions, or as warm clothing during winter. List of outerwear * Academic ...

, sports coats,

shoes A shoe is an item of footwear intended to protect and comfort the Foot, human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from cult ...

, and accessories. In addition to their men's line, they also offer their women's and boys' lines which were first launched in 2017.

Press commentary

Untuckit was named a "Brand to Know" by '' Maxim''. Reviewer Sean Hotchkiss, writing in '' GQ'', referred to the length of the company's shirts as "perfection". Untuckit has also been featured in other publications including ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'', ''

Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...

'', ''

Men's Journal ''Men's Journal'' is an American monthly men's lifestyle magazine focused on outdoor recreation and comprising editorials on the outdoors, environmental issues, health and fitness, style and fashion, and gear. It was founded in 1992 by Jann Wenner ...

'', ''

Men's Health ''Men's Health'' (''MH''), published by Hearst Communications, Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands. Started as a men's health maga ...

'',Stanczak, Diana (February 1, 2012).
Let Your Tails Fly
. ''

''. Retrieved June 30, 2018. and The Howard Stern Show.

References

{{Reflist American companies established in 2011 Clothing companies established in 2011 Retail companies established in 2015 Clothing companies based in New York City 2011 establishments in New York City