Unreal Brands is an American manufacturer of

confectionery Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although exact definitions are difficult. In general, however, confections are divided into two bro ...

and other food products without artificial flavors, color and other non-food additives.

History

In 2008, two teenage brothers, Nicky and Kristopher Bronner, and their father, Boston entrepreneur Michael Bronner, started working to create all-natural candy products as an alternative to artificially flavored chocolate products available in local stores at the time. The three tested a large number of recipes for candy,"Unreal ธุรกิจขนมหวานของเด็กหนุ่มวัย 17"
(in Thai), "Unreal candy business of youth age 17". ''Sanook! Money'' and initiated the company in 2010. By 2013, Unreal was manufacturing and selling chocolate snacks made exclusively with non-GMO ingredients, with no partially hydrogenated oils, preservatives, artificial colorings, gluten, corn, or soy, and reduced sugar compared to similar candies of major brands. They produced several types of chocolate peanut butter cups and candy coated chocolate gems. The company scaled too quickly and briefly shut down, relaunching in 2014 with Steve Konczal as CEO. In 2015, Unreal ran a successful sales campaign in which autographs by quarterback

Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 23 seasons. He spent his first 20 seasons with the New Engla ...

were hidden in buckets of Halloween candy."Tom Brady boosts sales of Boston-based ‘healthy’ candy company"
''Boston Globe'', Sarah Shemkus October 30, 2015 In March 2017 , UNREAL began producing snacks with unique ingredients and creative twists, including crispy toasted quinoa and

almond butter Almond butter is a food paste made from grinding almonds into a nut butter. Almond butter may be "crunchy" or "smooth", and is generally "stir" (susceptible to oil separation) or "no-stir" (emulsion, emulsified). Almond butter may be either raw o ...

. UNREAL products are sold online and in various natural stores and conventional grocers across the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, including

Whole Foods Whole foods are foods that are unprocessed and unrefined. Examples of whole foods include grains such as oatmeal and rice, fruits, vegetables, dried beans, nuts, seeds, unprocessed meats, and fish. Depending on the context this may sometimes refe ...

, Sprouts Farmers Markets,

Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinc ...

, Shaw's,

Market Basket A market basket or commodity bundle is a fixed list of items, in given proportions. Its most common use is to track the progress of inflation in an economy or specific market. That is, to measure the changes in the value of money over time. A ...

Wegmans Wegmans Food Markets, Inc. is a privately held American supermarket chain. It is now headquartered in Gates, New York, but was founded on January 30, 1916, in Rochester, New York. As of late 2024, Wegmans had 111 stores in eight states (New Yo ...

Big Y Big Y Foods, Inc. (or Big Y) is an American, family-owned supermarket chain located in Massachusetts and Connecticut. It operates under the trade names Big Y World Class Market or Big Y Supermarket. The company is headquartered in Springfield, Ma ...

, and

Roche Bros Roche Bros. Supermarkets, Inc. is a chain of supermarkets based in Mansfield, Massachusetts. The company's stores are primarily located in the Boston Metro Area. Roche Bros. also operates the supermarket chain Sudbury Farms. A third banner, ...

. In May 2024, the company expanded into the snack category.

References

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External links

www.getunreal.com
Confectionery companies of the United States 2010 establishments in Massachusetts American companies established in 2010 Companies based in Boston