Unity08 was an American political reform movement that sought to offer all voters an opportunity to directly engage in politics by ranking the most crucial issues facing the country, discussing them with the candidates and engaging in an online, secure vote to nominate a
bipartisan
Bipartisanship, sometimes referred to as nonpartisanship, is a political situation, usually in the context of a two-party system (especially those of the United States and some other western countries), in which opposing Political party, politica ...
alternative to the
Democratic Party and
Republican Party presidential tickets for the
2008 U.S. presidential election
Presidential elections were held in the United States on November 4, 2008. The Democratic ticket of Barack Obama, the junior senator from Illinois, and Joe Biden, the senior senator from Delaware, defeated the Republican ticket of John Mc ...
.
Founded in
2006
2006 was designated as the International Year of Deserts and Desertification.
Events
January
* January 1– 4 – Russia temporarily cuts shipment of natural gas to Ukraine during a price dispute.
* January 12 – A stampede during t ...
, the group gained attention from various media outlets, with ''
Newsweek
''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...
''
's
Jonathan Alter dubbing the group's efforts a kind of
open source
Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use and view the source code, design documents, or content of the product. The open source model is a decentrali ...
politics.
In January 2008, Unity08 organizers announced that the group had suspended operations due to funding problems.
Americans Elect 2012 is an organization that was formed by many of the individuals that were responsible for Unity 08, and had substantially identical goals for the 2012 presidential election cycle. Americans Elect also failed to nominate a candidate.
History
The political reform movement was founded as a
non-profit organization
A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
by several political figures: Democrats
Hamilton Jordan,
Gerald Rafshoon, and Republican consultants
Doug Bailey and Jim Jonas and the former two-term
independent
Independent or Independents may refer to:
Arts, entertainment, and media Artist groups
* Independents (artist group), a group of modernist painters based in Pennsylvania, United States
* Independentes (English: Independents), a Portuguese artist ...
Maine
Maine ( ) is a U.S. state, state in the New England region of the United States, and the northeasternmost state in the Contiguous United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Provinces and ...
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
Angus King
Angus Stanley King Jr. (born March 31, 1944) is an American lawyer and politician who has served since 2013 as the Seniority in the United States Senate, junior United States senator from Maine. A Independent politician, political independent, h ...
.
Unity08 attempted to leverage online technology, such as secure voting, to allow American voters to determine the most crucial issues facing the country, discuss them with potential nominees, and participate in an online convention to nominate a bipartisan presidential ticket. In an interview that aired on ''
The NewsHour with Jim Lehrer'' in May 2006, Unity08's founders said that the group was formed in response to the polarization between the Republican and Democratic political parties. The group also cited a poll it commissioned from Princeton Survey Research and claimed that 82 percent of Americans think that the two major political parties are unable to address the country's problems and that 73 percent of Americans are in favor of alternatives to the two parties.
The group's status as a
non-profit
A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
organization came into question when they asked the
Federal Election Commission
The Federal Election Commission (FEC) is an independent agency of the United States government that enforces U.S. campaign finance laws and oversees U.S. federal elections. Created in 1974 through amendments to the Federal Election Campaign ...
whether the group could defer registering as a
political action committee
In the United States, a political action committee (PAC) is a tax-exempt 527 organization that pools campaign contributions from members and donates those funds to campaigns for or against candidates, ballot initiatives, or legislation. The l ...
until after its candidates for the 2008 presidential election were named. A draft released by the commission in July 2006 concluded that "Unity08 must register as a policy committee and therefore is subject to the reporting requirements and limitations and prohibitions."
In October 2006, the commission voted on the matter and declared that the group must register as a political action committee.
However, the decision was appealed to the
. On March 2, 2010, the appeals court reversed the lower court and allowed Unity08 (or any entity like it) to operate without having to register with the FEC.
Unity08’s spokesperson was actor
Sam Waterston
Samuel Atkinson Waterston (born November 15, 1940) is an American actor. Waterston is known for his work in theater, television, and film. He has received numerous accolades including a Primetime Emmy Award, Golden Globe Award, and Screen Actor ...
. Waterston discussed the organization on programs such as ''
The O'Reilly Factor
''The O'Reilly Factor'' (originally titled ''The O'Reilly Report'' and also known as ''The Factor'') is an American cable television news and talk show. ''The O'Reilly Factor'' first aired in the United States on Fox News Channel on October 7 ...
'' and ''
Hardball with Chris Matthews
''Hardball with Chris Matthews'' is an American television talk show hosted by Chris Matthews. The program premiered on the now-defunct America's Talking network in 1994 (as ''Politics with Chris Matthews'') before moving to CNBC, and then to M ...
''. On June 28, 2007, Doug Bailey, the co-founder of Unity08, appeared on
Stephen Colbert
Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
's ''
The Colbert Report
''The Colbert Report'' ( ) is an American late night television, late-night Late-night talk show, talk and news satire television program hosted by Stephen Colbert that aired four days a week on Comedy Central from October 17, 2005, to December ...
'' and spoke about the organization. Shortly after announcing a poll to the "Colbert Nation" about whether Colbert should run for president, the web site servers crashed due to the overwhelming traffic.
Suspension of activities
In January 2008, Bailey and Rafshoon announced that they were leaving the organization and were planning to launch a national effort to
draft
Draft, the draft, or draught may refer to:
Watercraft dimensions
* Draft (hull), the distance from waterline to keel of a vessel
* Draft (sail), degree of curvature in a sail
* Air draft, distance from waterline to the highest point on a v ...
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
Mayor
In many countries, a mayor is the highest-ranking official in a Municipal corporation, municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilitie ...
Michael Bloomberg
Michael Rubens Bloomberg (born February 14, 1942) is an American businessman and politician. He is the majority owner and co-founder of Bloomberg L.P., and was its CEO from 1981 to 2001 and again from 2014 to 2023. He served as the 108th mayo ...
to run for president. Shortly thereafter, representatives for Unity08 announced that the organization was scaling back operations and suspending activities, citing lack of adequate funding and disputes with the
Federal Election Commission
The Federal Election Commission (FEC) is an independent agency of the United States government that enforces U.S. campaign finance laws and oversees U.S. federal elections. Created in 1974 through amendments to the Federal Election Campaign ...
. Unity08 was unable to resume operations prior to the 2008 presidential election.
Grassroots presence
Prior to the organization's suspension of activities, Unity08's web site was a community for members to communicate and participate via
blogs
A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
,
forums, and polls.
The movement also had a presence on
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
,
MySpace
Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...
and
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
.
Unity08 had leveraged the online event tools of
Meetup.com and
Eventful
Eventful is an online calendar and events discovery service owned by Audacy, Inc. The service allows users to search for and track upcoming entertainment events in their area (such as concerts, festivals, and film presentations) involving specifi ...
for members to organize local gatherings.
However, Unity08 was also characterized, by critics, as an example of
astroturfing
Astroturfing is the deceptive practice of hiding the Sponsor (commercial), sponsors of an orchestrated message or organization (e.g., political, economic, advertising, religious, or public relations) to make it appear as though it originates from ...
.
Goals
Unity08 had four major goals:
*Enable Americans to rank America’s most crucial issues.
*Empower Americans to draft or evaluate Unity08 candidates and actively engage them in debate about the crucial issues.
*Empower Americans to nominate a bipartisan Unity ticket via an online convention and secure voting process.
*Elect the Unity08 presidential ticket to national office.
The Unity08 presidential ticket was to consist of two candidates that come from different political parties. This bipartisan team was to propose a bipartisan cabinet in an effort to end paralysis in government. Co-founder Doug Bailey explained "What we are trying to do is to create a forum for people who are in the middle who have been left out of politics."
Speculated candidates
Actor and spokesperson
Sam Waterston
Samuel Atkinson Waterston (born November 15, 1940) is an American actor. Waterston is known for his work in theater, television, and film. He has received numerous accolades including a Primetime Emmy Award, Golden Globe Award, and Screen Actor ...
acknowledged in an April 25, 2007, interview on
washingtonpost.com's "PostTalk" show that Unity08 would need an appealing candidate at its center to succeed. This was in response to speculation that Unity08 was pursuing New York City Mayor
Michael Bloomberg
Michael Rubens Bloomberg (born February 14, 1942) is an American businessman and politician. He is the majority owner and co-founder of Bloomberg L.P., and was its CEO from 1981 to 2001 and again from 2014 to 2023. He served as the 108th mayo ...
, or
Nebraska
Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
Senator
Chuck Hagel
Charles Timothy Hagel ( ; born October 4, 1946)[Senator
A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...]
Sam Nunn of
Georgia
Georgia most commonly refers to:
* Georgia (country), a country in the South Caucasus
* Georgia (U.S. state), a state in the southeastern United States
Georgia may also refer to:
People and fictional characters
* Georgia (name), a list of pe ...
, a one-time prospective Unity08 nominee, also chose not to run and instead endorsed Democratic candidate
Barack Obama
Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
.
Criticism
Campaign watchdog groups such as The Campaign Legal Center and
Democracy 21 criticized the group's initial classification as a non-profit organization, "because Unity08 makes clear that its principal purpose is to influence the 2008 presidential election".
The group also came under criticism by
political commentator
A pundit is a person who offers opinion in an authoritative manner on a particular subject area (typically politics, the social sciences, technology or sport), usually through the mass media. The term pundit describes both women and men, altho ...
s such as
David Harsanyi of ''
The Denver Post
''The Denver Post'' is a daily newspaper and website published in the Denver metropolitan area. it has an average print circulation of 57,265. In 2016, its website received roughly six million monthly unique visitors generating more than 13 mil ...
'', who contends that the Unity08 ticket would have served as a "
spoiler" for one party's ticket, siphoning off enough votes from one candidate and delivering the election to the other (while failing to win the election itself). Harsanyi points to the third party tickets of
Ross Perot
Henry Ross Perot ( ; June 27, 1930 – July 9, 2019) was an American businessman, politician, and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an Independent politician ...
in
1992
1992 was designated as International Space Year by the United Nations.
Events January
* January 1 – Boutros Boutros-Ghali of Egypt replaces Javier Pérez de Cuéllar of Peru as United Nations Secretary-General.
* January 6
** The Republ ...
and
Ralph Nader
Ralph Nader (; born February 27, 1934) is an American lawyer and political activist involved in consumer protection, environmentalism, and government reform causes. He is a Perennial candidate, perennial presidential candidate. His 1965 book '' ...
in
2000
2000 was designated as the International Year for the Culture of Peace and the World Mathematics, Mathematical Year.
Popular culture holds the year 2000 as the first year of the 21st century and the 3rd millennium, because of a tende ...
that he claims may have delivered those elections to
Bill Clinton
William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
and
George W. Bush
George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
, respectively.
Liberal bloggers also expressed frustration with Unity08 because they contend that the group promoted "
establishment"
centrist
Centrism is the range of political ideologies that exist between left-wing politics and right-wing politics on the left–right political spectrum. It is associated with moderate politics, including people who strongly support moderate policie ...
or
center-right
Centre-right politics is the set of right-wing politics, right-wing political ideologies that lean closer to the political centre. It is commonly associated with conservatism, Christian democracy, liberal conservatism, and conservative liberalis ...
politicians in the molds of
Joe Lieberman
Joseph Isadore Lieberman (; February 24, 1942 – March 27, 2024) was an American politician and lawyer who served as a United States senator from Connecticut from 1989 to 2013. Originally a member of the Democratic Party (United States), Dem ...
and
Michael Bloomberg
Michael Rubens Bloomberg (born February 14, 1942) is an American businessman and politician. He is the majority owner and co-founder of Bloomberg L.P., and was its CEO from 1981 to 2001 and again from 2014 to 2023. He served as the 108th mayo ...
while at the same time doing little to promote the progressive values it would seemingly represent.
Chris Bowers of the political blog
MyDD called the group's supporters "rich, center-right, '
non-partisan
Nonpartisanship, also known as nonpartisanism, is a lack of affiliation with a political party and a lack of political bias.
While an ''Oxford English Dictionary'' definition of ''partisan'' includes adherents of a party, cause, person, etc., ...
' donors who trash
progressives and never criticize
conservatives
Conservatism is a cultural, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, customs, and values. The central tenets of conservatism may vary in relation to the culture and civilizati ...
in power," and claimed that the movement has no
grassroots
A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or continent movement. Grassroots movements and organizations use collective action from volunteers at the local level to imp ...
support.
Other bloggers also criticized the heavy representation of
lobbyists
Lobbying is a form of advocacy, which lawfully attempts to directly influence legislators or government officials, such as regulatory agencies or judiciary. Lobbying involves direct, face-to-face contact and is carried out by various entities, in ...
among the organization's officers.
References
{{DEFAULTSORT:Unity08
Defunct American political movements
Internet-based activism
Political advocacy groups in the United States
American political websites
Politics and technology
2008 United States presidential election
Centrism in the United States