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Unicru was a
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software line built to aid companies in evaluating job applicants and their suitability for particular positions by giving them personality tests. Many of their customers were large retailers such as Big Y,
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. According to its vendor, Unicru was used in 16% of major retail hiring in the United States as of early 2009.


History

Unicru was founded in 1987 as ''Decision Point Data'' and is headquartered in Beaverton,
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. It acquired two other software companies: Guru.com in 2003 and Xperius (formerly Personic) in 2004. The Guru.com URL and logo were subsequently sold to eMoonlighter.com which now operates under the Guru.com brand. In August 2006, Kronos announced it had acquired Unicru.{{cite web, url=http://www.gartner.com/DisplayDocument?doc_cd=142090, archive-url=https://web.archive.org/web/20061018022247/http://www.gartner.com/DisplayDocument?doc_cd=142090, url-status=dead, archive-date=October 18, 2006, title=Kronos to Reach Beyond Workforce Management With Unicru Buy, date=July 18, 2006, publisher=Gartner, access-date=August 30, 2008 According to ''
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'', cheating on the tests, using answer keys available online, became more common during the
late-2000s recession The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009.
, though Kronos denies that cheating is common or significantly affects the test's validity.


See also

*
Industrial and organizational psychology Industrial and organizational psychology (I-O psychology) "focuses the lens of psychological science on a key aspect of human life, namely, their work lives. In general, the goals of I-O psychology are to better understand and optimize the effec ...


References

2006 mergers and acquisitions Defunct software companies of the United States Software companies established in 1987 Software companies disestablished in 2006