Uncooked was a New York-based company most notable for their snarky and strange greeting cards. Founders and creators Natalie Carbone and Armand Prisco started the company in 2004 after quitting their jobs in advertising. In 2006, they helped create a new brand image for
MTV
MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
. They also created a few animated spots that aired during the
2006 MTV Video Music Awards
The 2006 MTV Video Music Awards aired live on August 31, 2006, honoring the best music videos from June 11, 2005, to June 26, 2006. The show was hosted by Jack Black (actor), Jack Black at Radio City Music Hall in New York City.
The 2006 in music ...
.
In 2011, Carbone and Prisco pitched an animated series based on the greeting cards titled ''Uncookedland'' to
The Walt Disney Company
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
. It never made it past the pilot.
In 2007,
Kelly Ripa
Kelly Maria Ripa (; born October 2, 1970) is an American actress and talk show host. Since 2001, she has been the co-host of the syndicated morning talk show '' Live! with Kelly and Mark'' in various formats. Her co-hosts have included Regis ...
expressed her love of the cards by handing out cards to celebrity guests
Vince Vaughn
Vincent Anthony Vaughn (born March 28, 1970) is an American actor. He is known for starring as a leading man in numerous comedy films during the late 1990s and 2000s. He was nominated for a Screen Actors Guild Awards, Screen Actors Guild Award ...
and
Anderson Cooper
Anderson Hays Cooper (born June 3, 1967) is an American broadcast journalist and political commentator who anchors the CNN news broadcast show ''Anderson Cooper 360°''. In addition to his duties at CNN, Cooper serves as a correspondent for ''6 ...
during their interviews on
Live with Regis and Kelly. In 2008, gossip columnist
Perez Hilton
Mario Armando Lavandeira Jr. (born March 23, 1978), known professionally as Perez Hilton, is an American blogger, columnist, and media personality. His blog is known for posts covering gossip items about celebrities, and for posting Tabloid jou ...
featured an animated version of one of their holiday greetings cards.
In July 2022, Uncooked announced a "Farewell Tour" on its
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
page
and closed soon after.
References
External links
Uncooked on FacebookDaily Candy Article
Greeting cards
American animation studios
Retail companies established in 2004
Marketing companies established in 2004
2004 establishments in New York City
Retail companies disestablished in 2022
2022 disestablishments in New York City
American companies established in 2004
American companies disestablished in 2022
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