Ultra Media & Entertainment Pvt. Ltd., earlier known as Ultra Distributors, is an Indian Film production company established in the year 1982. It started out in Home Video distribution and gradually forayed into film production and theatrical distribution. It is also engaged in multiple aspects of entertainment, including post production services and film distribution. Ultra has a library of over 1500 titles of award-winning and blockbuster feature films, TV dramas, animation, music and digital content. The company is into post production services such as scanning, restoration, colorization, 2D to stereoscopic 3D conversion and merchandising.

Film production

It produced the films '' Yash'' released in 1996 and ''Jalpari'', released in 2012.

Restoration

The company has restored and digitized classic Hindi movie ''

Pyaasa ''Pyaasa'' (; ) is a 1957 Indian Hindi drama film directed and produced by Guru Dutt, who also stars in the film alongside Mala Sinha, Waheeda Rehman, Rehman, and Johnny Walker. Set in Calcutta, the film tells the story of Vijay (played by D ...

'', which was directed by

Guru Dutt Guru Dutt (born Vasanth Kumar Shivashankar Padukone; 9 July 1925 – 10 October 1964; also known as Gurudatta Padukone) was an Indian film actor, director, producer, choreographer, and writer.Rajadhyaksha, Ashish, and Paul Willemen. 9941998 ...

. As per the report, the original camera negative had come to them from the archives completely melted, with parts damaged or lost. After several clean-ups, they managed to retrieve the actual content from the original camera negative. 45 restoration experts worked for almost 4 months over 2 lakh frames (200,000). The original monaural soundtrack was remastered at 24-bit from the 35 mm optical soundtrack. The company has submitted it for the

Venice Film Festival The Venice Film Festival or Venice International Film Festival (, "International Exhibition of Cinematographic Art of the Venice Biennale") is an annual film festival held in Venice, Italy. It is the world's oldest film festival and one of the ...

of 2015, where it was released in the Restored Classic section of the festival. Apart from ''Pyaasa'', the company has also restored

Raj Kapoor Raj Kapoor (; born as Shrishti Nath Kapoor; 14 December 1924 2 June 1988; also known as Ranbir Raj Kapoor) was an Indian actor, film director and producer, who worked in Hindi cinema. He is considered to be one of the greatest and most influen ...

's '' Chori Chori'',

Kishore Kumar Kishore Kumar (born Abhas Kumar Ganguly; ; 4 August 1929 – 13 October 1987) was an Indian playback singer, musician and actor. He is widely regarded as one of the greatest, most influential and dynamic singers in the history of modern India ...

's '' Half Ticket'' and

Shammi Kapoor Shammi Kapoor (born Shamsher Raj Kapoor; (pronounced Help:IPA/Hindi and Urdu, �ʌmːi kʌpuːɾ 21 October 1931 – 14 August 2011) was an Indian actor known for his work in Hindi cinema. Kapoor is considered one of the greatest and most s ...

's ''Dil Tera Deewana''.

Streaming services

The company has also ventured in the OTT space with focus on regional Indian languages. They have launched the app Ultra Jhakaas'

for exclusive Marathi language content thus becoming one of the early dominant players in the segment. Along with this, they have launched their apps Ultra Play'

for Hindi language movies & web-series with Ultra Gaane'

for music videos.

Subsidiaries

Apart from entertainment business company has also made a strong presence in Soft Toys market in India. Ultra Toys & Gifts Pvt Ltd is a part of the Ultra Media and Entertainment Group, which has manufacturing units at Mumbai & Noida. This company is a licensing partner of British company

Smiley World SmileyWorld Limited, trading as The Smiley Company, is a brand licensing company, based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries. The company creates products including textiles, puzzles, p ...

in India. The company launched a over-the-top platform Ultra Jhakaas on 22 March 2023, which provides digital content in

Marathi Marathi may refer to: *Marathi people, an Indo-Aryan ethnolinguistic group of Maharashtra, India **Marathi people (Uttar Pradesh), the Marathi people in the Indian state of Uttar Pradesh *Marathi language, the Indo-Aryan language spoken by the Mar ...

References

External links

www.ultraindia.comwww.ultrajhakaas.comwww.ultraplay.inwww.ultragaane.com
Film distributors of India Hindi cinema Film production companies based in Mumbai Home video distributors {{film-company-stub