Ullu is an Over-The-Top media streaming platform, owned and maintained by Vibhu Agarwal, founder and group CEO of Ullu and Atrangii. It is currently available for Android and

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

Shows

Web series

Short films

Controversy and Legal action

Content controversy

* Obscene and soft-pornographic content ** In the absence of proper regulation rules, Ullu started featuring B grade,

erotic Eroticism () is a quality that causes sexual feelings, as well as a philosophical contemplation concerning the aesthetics of sexual desire, sensuality, and romantic love. That quality may be found in any form of artwork, including painting, ...

and Soft-Pornographic content since the COVID-19 pandemic 2020 for gaining more subscribers. ** Ullu still faces heavy criticism for sexually objectifying women in its shows and for the

, vulgar and soft-pornographic content. ** A number of struggling and B-grade actresses were a part of these

obscene An obscenity is any utterance or act that strongly offends the prevalent morality of the time. It is derived from the Latin ''obscēnus'', ''obscaenus'', "boding ill; disgusting; indecent", of uncertain etymology. Such loaded language can be u ...

shows. * Objectifying women ** Ullu presented

women A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female humans regardl ...

as sex objects in its shows, where actresses were depicted only for

sexual pleasure Sexual stimulation is any stimulus (including bodily contact) that leads to, enhances and maintains sexual arousal, and may lead to orgasm. Although sexual arousal may arise without physical stimulation, achieving orgasm usually requires physi ...

, and have been exploited, lured or compelled to perform

acts.

Legal action

* Maharashtra Cyber police has registered

FIR Firs (''Abies'') are a genus of 48–56 species of evergreen coniferous trees in the family Pinaceae. They are found on mountains throughout much of North and Central America, Europe, Asia, and North Africa. The genus is most closely related to ...

against Ullu for showing

Nudity Nudity is the state of being in which a human is without clothing. The loss of body hair was one of the physical characteristics that marked the biological evolution of modern humans from their hominin ancestors. Adaptations related to h ...

obscenity An obscenity is any utterance or act that strongly offends the prevalent morality of the time. It is derived from the Latin ''obscēnus'', ''obscaenus'', "boding ill; disgusting; indecent", of uncertain etymology. Such loaded language can be u ...

and indecent representation of women and hosting pornographic content on their platform. * The cases have been registered under Section 292 of the Indian Penal Code (IPC), Sections 67, 67(A) of the Information Technology (IT) Act, 2000, and Sections 3, 4 of the

Indecent Representation of Women (Prohibition) Act The Indecent Representation of Women (Prohibition) Act, 1986 is an Act of the Parliament of India which was enacted to prohibit indecent representation of women through film, web series, advertisement or in publications, writings, paintings, ...

. * Two days after an other FIR was registered against the CEO of

OTT platform An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distribut ...

Ullu, Vibhu Agarwal, for allegedly

molesting Sexual abuse or sex abuse, also referred to as molestation, is abusive sexual behavior by one person upon another. It is often perpetrated using force or by taking advantage of another. Molestation often refers to an instance of sexual assa ...

a 28-year-old woman.

Tie-ups

In February 2020,

MX Player MX Player is an Indian video streaming and video on demand platform developed by MX Media & Entertainment (formerly J2 Interactive). It has over 280 million users globally. The platform currently operates on an ad-supported model and has a stre ...

collaborated with the Ullu app for

Adult An adult is a human or other animal that has reached full growth. In human context, the term ''adult'' has meanings associated with social and legal concepts. In contrast to a "minor", a legal adult is a person who has attained the age of ...

shows. After a year, when the government announced intermediary guidelines for OTT platforms in February 2021,

removed all shows of Ullu.

References

External links

*{{official, https://www.ullu.app Companies based in Mumbai Indian brands Streaming media systems Video on demand services Indian entertainment websites Indian web series Indian pornography 2018 establishments in Maharashtra Indian companies established in 2018 Mass media companies established in 2018