Ugoff is a fictional character, played by actor Daniel Raymont, in a 2004 ad campaign for

Burger King Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacks ...

directed by

Roman Coppola Roman François Coppola (born April 22, 1965) is an American filmmaker and music video director. He is the son of Francis Ford and Eleanor Coppola, and is known for his film collaborations with Wes Anderson. Coppola serves as president of fi ...

with music composed by

Devo Devo is an American new wave band from Akron, Ohio, formed in 1973. Their classic line-up consisted of two sets of brothers, the Mothersbaughs ( Mark and Bob) and the Casales (Gerald and Bob), along with Alan Myers. The band had a No. 14 ...

singer

Mark Mothersbaugh Mark Allen Mothersbaugh (; born May 18, 1950) is an American musician and composer. He came to prominence in the late 1970s as co-founder, lead vocalist and keyboardist of the new wave band Devo, whose " Whip It" was a top 20 single in the US ...

. It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch", which was used to keep the chicken and shrimp warm for the salad entrées. It was created by the

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

Crispin Porter + Bogusky Crispin (also formerly known as Crispin Porter + Bogusky), a member of publicly traded MDC Partners, is an American advertising agency that employed around 150 people. It was founded in 1965 by Sam Crispin. Crispin then became partners with ...

History

The Ugoff television commercial premiered May 13, 2004, during the

series finale A series finale is the final installment of an episodic entertainment series, most often a television series. It may also refer to a final theatrical sequel, the last part of a television miniseries, the last installment of a literary series, ...

of the long-lived NBC sitcom, ''

Frasier ''Frasier'' () is an American television sitcom that was broadcast on NBC for 11 seasons from September 16, 1993, to May 13, 2004. The program was created and produced by David Angell, Peter Casey (screenwriter), Peter Casey, and David Lee (scr ...

''. The campaign ads called "House of Ugoff" featured the actor playing a fictional model and designer named Ugoff. He is supposed to be one of ambiguous

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

an nationality (yet his pronunciation is

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

) who models his alleged invention, the "Salad Pouch". This very cocky, demanding and flamboyant character spouts various catchphrases throughout the ad such as "Please. I am Ugoff", and "Ugoff is hungry!". The TV ad also plugged Ugoff.com (which now redirects to BK's website)- an

Adobe Flash Adobe Flash (formerly Macromedia Flash and FutureSplash) is a mostly discontinuedAlthough it is discontinued by Adobe Inc., for the Chinese market it is developed by Zhongcheng and for the international enterprise market it is developed by Ha ...

-based site that used

viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...

, similar to the " Subservient Chicken", to spread the word of the promotional item. It featured multimedia including various pictures and quotes by Ugoff as well as the Ugoff television commercial. This campaign continued through the summer of '04 and has since been retired.

References

External links

Crispin Porter + Bogusky Official Web site

Daniel Raymont Official Website
Burger King advertising Burger King characters Viral marketing Fictional German people Fictional models Male characters in advertising Mascots introduced in 2004 {{fict-char-stub

History

See also

References

External links