is a Japanese

multi-channel network A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...

and

YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...

-related label company headquartered in

Minato, Tokyo is a Special wards of Tokyo, special ward of Tokyo, Japan. It is also called Minato City in English. Minato was formed in 1947 as a merger of Akasaka, Tokyo, Akasaka, Azabu and Shiba, Tokyo, Shiba wards following Tokyo City's Local Autonomy Ac ...

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

. As of April 2020, there are over 10,000 YouTube channels belonging to Uuum, the most famous including HIKAKIN, Hajime Syacho, Tokai On Air,

Fischer's Fischer's (Japanese: フィッシャーズ, ''Fisshāzu'') are a Japanese YouTuber group belonging to the multi-channel network UUUM consisting of 6 members: Silk Road, Masai, Ndaho, Motoki, Zakao and Dāma. As of February 2022, Fischer's was th ...

, Banbanzai (Youtuber),

Yuka Kinoshita is a Japanese YouTuber and competitive eater. Career Yuka Kinoshita began posting on her eating-focused YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February ...

, and Mizutamari Bond.

Overview

Uuum, co-founded by YouTuber HIKAKIN and Kazuki Kamada in 2013, manages Japanese YouTubers by handling the day-to-day business side of YouTube, such as dealing with brand partnerships. The influencers belonging to Uuum work with many Japanese brands and receive income from creating content around their products. HIKAKIN and Kamada decided to start managing YouTubers having seen the various problems that YouTubers were facing, such as not knowing how to proceed with business negotiations with companies, and not being able to make a contract with an agency without being a

juridical person A juridical person is a legal person that is not a natural person but an organization recognized by law as a fictitious person such as a corporation, government agency, non-governmental organisation, or international organization (such as the ...

. In 2014, interest towards YouTube celebrities increased, and Uuum grew alongside this trend. As a result, when the number of the company's clientele was 40 influencers at the beginning of 2014, at the end of the year the number had increased to 2,500.

History

In June 2013, Kazuki Kamada established ON SALE Co., Ltd. for the purpose of online sales business using YouTubers' videos, after meeting HIKAKIN. The company name was to be changed, and while thinking "うーむ, Ūm" (

Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...

equivalent of "Hmm") about a good company name, "Ūm" was chosen as the new company name. Although they wanted a company name that could take the

domain A domain is a geographic area controlled by a single person or organization. Domain may also refer to: Law and human geography * Demesne, in English common law and other Medieval European contexts, lands directly managed by their holder rather ...

" .com", as one U was not possible, the domain was finally set up with three U's, and thus the company became known as "Uuum".

Events

* 2014 ** August 28 - Business partnership with

Yahoo! JAPAN is a Japanese web portal. It was the most-visited website in Japan, nearing monopolistic status. According to ''The Japan Times'', as of 2012, Yahoo! Japan had a footprint on the internet market in Japan. In terms of use as a search engine, ...

. ** October 1 - Moved the headquarters from

Shibuya is a Special wards of Tokyo, special ward in Tokyo, Japan. A major commercial center, Shibuya houses one of the busiest railway stations in the world, Shibuya Station. As of January 1, 2024, Shibuya Ward has an estimated population of 230,60 ...

. ** December 1 - Changed company name to Uuum Co., Ltd.. ** December 16 - Established MCN:Uuum NETWORK. * 2015 ** April 20 - Business partnership with Digital Hollywood Co., Ltd. ** July 1 - Business partnership with Gadget News. ** August 27 - Transition to a company with an audit and supervisory committee. * 2017 ** March - Moved the headquarters from the 34th floor to the 37th floor of

Roppongi Hills Mori Tower is a 54-story mixed-use skyscraper in Roppongi, Minato, Tokyo, Japan. Completed in 2003 and named after builder Minoru Mori, it is the centerpiece of the Roppongi Hills urban development. It is the sixth-tallest building in Tokyo at . The tow ...

(the 34th floor is a studio). ** March 5 - Announced business partnership with Shochiku Geino Co., Ltd. ** July 27 - Announced approval for listing on the Mothers market of the

Tokyo Stock Exchange The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan. The exchange is owned by Japan Exchange Group (JPX), a holding company that it also lists (), and operated by Tokyo Stock Exchange, Inc., a wholly owned sub ...

. ** August 30 - Listed on the Mothers market of the Tokyo Stock Exchange. * 2020 ** January 9 - Business partnership with

LINE Corporation was a Japanese internet company. It was a subsidiary of Z Holdings, a joint venture between SoftBank Group and Naver Corporation. It was established in 2000 as the Japanese subsidiary of South Korean NHN Corporation's online game community si ...

. ** April 28 - Announced business partnership with Yoshimoto Kogyo Co., Ltd. with 800 talent YouTubers transferring to Uuum. ** September 4 - Acquired the social media app FOLLOW ME launched by Yusuke Mitsumoto.{{Cite web, date=2020-09-04, title=UUUM、ソーシャルアプリ「FOLLOW ME」を買収...ファンからの支援を活動の糧に {{! Media Innovation, url=https://media-innovation.jp/2020/09/04/uuum-acquired-follow-me/, access-date=, language=ja

References

Mass media companies based in Tokyo Mass media companies established in 2013 Entertainment companies established in 2013 Japanese companies established in 2013 Roppongi Multi-channel networks