United States Fund for UNICEF,

doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

UNICEF USA, is a non-profit, non-governmental organization (NGO) in the United States that supports the

United Nations Children's Fund UNICEF ( ), originally the United Nations International Children's Emergency Fund, officially United Nations Children's Fund since 1953, is an agency of the United Nations responsible for providing humanitarian and developmental aid to childre ...

(UNICEF). Founded in 1947 by Helenka Pantaleoni, it is the oldest of the 32 UNICEF National Committees that support UNICEF worldwide through fundraising, advocacy and education. Since its inception, the U.S. Fund has provided UNICEF and various NGOs with approximately $12 billion in cash and gifts-in-kind.

Campaigns

UNICEF USA administers the long-running Trick-or-Treat for UNICEF campaign, which began as a local fundraising event in Pennsylvania in 1950 and has since raised roughly US$200 million to support UNICEF's work. The U.S. Fund also sponsored the UNICEF Tap Project, which provided children around the world with access to safe, clean water. The Tap Project began in 2007 and ended in 2016.

Leadership

The President and CEO of UNICEF USA is Michael J. Nyenhuis. Current members of the National Board of Directors are Bernard Taylor Sr. (Chair), Robert T. Brown (Vice Chair) , Aaron Mitchell, Andrew Hohns, Brannigan Thompson, Carol J. Hamilton, Ewout Steenbergen, Glen Baptist, J. Stephen Eaton, John O'Farrell, Kelly Wilson, Ken Graboys, Lata N. Reddy, Laura Jones, Nicole Giles, Phillippe Gilbert, and Janet Truncale.

Headquarters and offices

The U.S. Fund for UNICEF is headquartered in

Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

and maintains five regional advisory boards:

Atlantic The Atlantic Ocean is the second largest of the world's five oceanic divisions, with an area of about . It covers approximately 17% of Earth's surface and about 24% of its water surface area. During the Age of Discovery, it was known for se ...

, Central Plains,

Midwest The Midwestern United States (also referred to as the Midwest, the Heartland or the American Midwest) is one of the four census regions defined by the United States Census Bureau. It occupies the northern central part of the United States. It ...

Northeast The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A '' compass rose'' is primarily composed of four cardinal directions—north, east, south, and west—eac ...

, and

West West is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth. Etymology The word "west" is a Germanic word passed into some Romance langu ...

Finances

UNICEF USA carries

Charity Navigator Charity Navigator is a charity assessment organization that evaluates more than 230,000 charitable organizations based in the United States, operating as a 501(c)(3) organization. It provides insights into a nonprofit's financial stability, adh ...

's 4-Star financial standards rating for charities, the best possible score for nonprofits, indicating that donors can confidently give to UNICEF USA. Out of every dollar spent, 89 cents goes toward helping children, 9 cents is spent on fundraising costs, and 2 cents on administration.

Cards and gifts

The first UNICEF greeting card was created in 1949, the design featuring a "thank you picture" by a 7-year-old girl whose village in Czechoslovakia received emergency assistance from UNICEF. The card launched a worldwide fundraising activity that continues to provide a significant source of revenue to UNICEF. The U.S. Fund makes UNICEF greeting cards and gifts available in the United States through the UNICEF Market website. The U.S. Fund also supports UNICEF with UNICEF Inspired Gifts. Through this program, individuals can purchase lifesaving supplies for children such as therapeutic milk or anti-malarial mosquito nets and have them shipped to one of the over 190 countries and territories where UNICEF works.

UNICEF Ambassadors

UNICEF USA has a long history of support from its celebrity ambassadors and high-profile supporters who play a significant role in promoting UNICEF and advocating and fundraising on its behalf. Current UNICEF USA Ambassadors include Jeremy Lin, Aria Mia Loberti,

Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American actress, singer, songwriter, producer, and businesswoman. Gomez began her career as a child actress, appearing on the children's television series ''Barney & Friends'' (2002–2004), a ...

, Justin Min,

Laurie Hernandez Lauren Zoe Hernandez (born June 9, 2000) is an American retired artistic gymnast. During her debut year as a senior gymnast, she competed as a member of the U.S. women's gymnastics team dubbed the " Final Five" that won the team gold medal at ...

Téa Leoni Téa Leoni (; born Elizabeth Téa Pantaleoni; February 25, 1966) is an American actress. Early in her career, she starred on the television sitcoms '' Flying Blind'' (1992–1993) and '' The Naked Truth'' (1995–1998). Her breakthrough role was ...

Lucy Liu Lucy Alexis Liu (; born December 2, 1968) is an American actress, producer, and artist. Widely regarded as a trailblazer for Asian Americans in arts and entertainment, Asian American representation in Hollywood, Los Angeles, Hollywood, she is t ...

P!nk Alecia Beth Moore-Hart (née Moore; born September 8, 1979), known professionally as Pink (stylized as ), is an American singer and songwriter. She is known for her acrobatic stage presence and activism. At the age of 15, Pink formed the shor ...

Alyssa Milano Alyssa Jayne Milano ( ; born December 19, 1972) is an American actress and activist. She has played Samantha Micelli in '' Who's the Boss?'' (1984–1992), Jennifer Mancini in '' Melrose Place'' (1997–1998), Phoebe Halliwell in '' Charmed'' ...

, and

Sofia Carson Sofia Lauren Daccarett Char (born April 10, 1993), known professionally as Sofia Carson, is an American actress and singer. Her first appearance on television was as a guest star on the Disney Channel series ''Austin & Ally'' (2014). In 2015, ...

References

External links

*
UNICEF USA FAQ

Trick-or-Treat for UNICEF

UNICEF Market

UNICEF Inspired Gifts

U.S. Fund for UNICEF rating
by

{{Authority control Children's charities based in the United States UNICEF