U.S. All Star Federation
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The U.S. All Star Federation (USASF) is one of the four main governing bodies for all star
cheerleading Cheerleading is an activity in which the participants (called cheerleaders) cheer for their team as a form of encouragement. It can range from chanting slogans to intense Physical exercise, physical activity. It can be performed to motivate s ...
and dance in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. The USASF was founded in December 2003 by cheerleading competition sponsors
National Cheerleaders Association The US National Cheerleaders Association (NCA) was established as a way to bring cheerleaders together to learn new skills. Since 1951, the NCA has held summer camps, and is credited with the invention of the herkie jump, the pom-pom, the spirit s ...
, Universal Cheerleaders Association, Cheersport, and America's Best to develop a standard set of safety rules and competition regulations and conduct the Cheerleading Worlds.


History

The first organization to call themselves "All-Stars" and go to competitions were the Q94 Rockers from
Richmond, Virginia Richmond ( ) is the List of capitals in the United States, capital city of the Commonwealth (U.S. state), U.S. commonwealth of Virginia. Incorporated in 1742, Richmond has been an independent city (United States), independent city since 1871. ...
, founded in 1982 by Hilda McDaniel. All-star teams competing prior to 1987 were placed into the same divisions as teams that represented schools and sports leagues. In 1986, National Cheerleaders Association (NCA) decided to address this situation by creating a separate division for these teams lacking a sponsoring school or athletic association, calling it the 'All-Star Division' and debuting it at their 1987 competitions. As interest in these "all-star" teams grew, various organizations and competitions were formed, often with their own sets of rules and potentially lax and/or dangerous safety standards. The USASF was formed in 2003 as a governing body for "all-star" cheerleading, funded by
Varsity Spirit Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands. Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organi ...
. The main objective was to create a standard set of rules for judging that are to be followed by all competitions sanctioned by the Federation. At the same time, cheerleading coaches from all over the country organized themselves for the same rulemaking purpose, calling themselves the National All Star Cheerleading Coaches Congress (NACCC). In 2005, the NACCC was absorbed by the USASF and became their rule-making body. In late-2006, USASF facilitated the creation of the International All Star Federation (IASF), the first international governing body for cheerleading. In 2008 a decision was made to begin a biannual process, making the 2009-10 season and the 2010-11 season the first two-year rules cycle. In 2007, the USA Federation for Sport Cheering (USA Cheer) was formally established in order to serve for the officially National Governing Body of Sport Cheering in the U.S., covering all disciplines of cheer including all star and traditional school based programs as well as stunt. This placed USASF as a delegate member of USA Cheer, with USASF then branding itself as the sport's "national authority". In 2016, USASF and IASF formally split in order to provide a clearer focus for each of the organisations, allowing USASF to focus domestically while IASF focused internationally. In September 2022, a federal lawsuit was filed in Memphis alleging the USASF,
Varsity Brands Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts. It is primarily focused on academic apparel and memorabilia, with its operations split among three major subsidiaries, including Herff ...
and
Varsity Spirit Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands. Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organi ...
, and others were negligent in allowing predatory behavior from coaches and gyms, violating the
Safe Sport Authorization Act The Protecting Young Victims from Sexual Abuse and Safe Sport Authorization Act of 2017, also known as the Safe Sport Authorization Act, is an American law that establishes protection for young athletes. Among its provisions, it established the ...
.


Relationship with Varsity Spirit

From its establishment, the USASF had been largely controlled and influenced by
Varsity Spirit Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands. Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organi ...
—as part of an overall pattern that has led to accusations of
anti-competitive practices Anti-competitive practices are business or government practices that prevent or reduce Competition (economics), competition in a market. Competition law, Antitrust laws ensure businesses do not engage in competitive practices that harm other, u ...
. The USASF was funded by Varsity, and the company paid the salaries of its president, and its vice president of events and corporate alliances. USASF bylaws also required at least seven of its 15 board members to be representatives of one of multiple organizations ultimately controlled by Varsity Spirit. In 2011, the USASF threatened to ban its members from participating in Varsity-run events if they participated in competing world championships not run by the company. In March 2023, as part of a settlement of the class-action lawsuit ''Fusion Elite All Stars, et al. v. Varsity Brands LLC, et al.'', Varsity Spirit agreed to stop paying the salaries of USASF executives, and prohibit its board members from occupying seats on the USASF board. In addition, the USASF agreed to not allow any one cheerleading body from controlling more than 40% of the voting seats on its board. In a second settlement in 2024, the USASF also agreed to cease sharing confidential information from other members to Varsity.


Cheerleading Worlds Championship

The foremost competition for All Star Cheer is the annual
World Cheerleading Championships The International Cheer Union (ICU) is the worldwide sports governing body of cheerleading (also known as "Cheer") and was founded in 2004. It is recognized by SportAccord / Global Association of International Sports Federations (GAISF), and is ...
, also known as "Cheerleading Worlds", held annually at Walt Disney World, Orlando, Florida, across a three day span in April to May annually. The USASF hosted the first Cheerleading Worlds on April 24, 2004, with only 14 teams competing across two divisions. By 2007, over 100 teams from 15 different countries competed in the event, with USASF introducing dance divisions under the branding "The Dance Worlds" for the first time. In 2023, 308 dance teams made of 4219 athletes from 15 countries and 539 cheerleading teams made of 11,590 athletes from 18 countries participated in the Cheerleading and Dance Worlds events. These are "bid" only invite events, attracting elite cheerleading and dance athletes from around the world.


References

{{Reflist American cheerleading organizations