''Tá no Ar: a TV na TV'' (or simply ''Tá no Ar'') was a Brazilian

sitcom A sitcom (short for situation comedy or situational comedy) is a genre of comedy produced for radio and television, that centers on a recurring cast of character (arts), characters as they navigate humorous situations within a consistent settin ...

created by

Marcelo Adnet Marcelo França Adnet (born September 5, 1981, in Rio de Janeiro) is a Brazilian actor, comedian and former VJ. He has been on many TV shows such as ''Adnet viaja'' ("Adnet travels") (2012), ''Adnet ao vivo'' ("Adnet live") (2011) and ''Comédia ...

, Marcius Melhem and Maurício Farias for

Rede Globo TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965 ...

. The series satirizes some

Brazilian television Television in Brazil has grown significantly since the first broadcasts in 18 September 1950, with the (now defunct) Rede Tupi by Assis Chateaubriand, becoming one of the largest and most productive commercial television systems in the world. I ...

programs, including the other stations. The series was written by Adnet and Melhem, with Farias directing. Since its debut, ''Tá no Ar'' was well received by critics and having great repercussion on internet

Production

Development

On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the

MTV Brasil MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth and entertainment. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming ...

. His first program, ''O Dentista Mascarado'', created by Fernanda Young and Alexandre Machado, had low ratings, which resulted in its cancellation after 12 episodes. After the end of the program, Adnet was added to the cast of ''

Fantástico ''Fantástico'' (originally known as ''Fantástico: O Show da Vida'', Portuguese for ''Fantastic The Show of Life'') is a Brazilian weekly television news program broadcast on Sunday nights on TV Globo since August 5, 1973, created by José Bon ...

'', producing parody and entertainment blocks. However, he eventually left the program later. Later, TV Globo asked Marcius Melhem, who had just finished ''

Os Caras de Pau ''Os Caras de Pau'' (in English, ''The Barefaceds'') is a Brazilian comedy program aired by Rede Globo on Sunday. Created by Chico Soares and directed by Márcio Trigo and starring Leandro Hassum, Marcius Melhem. Production Conception The pr ...

'', to produce a comedy show starring Adnet. Melhem created a

sketch comedy Sketch comedy comprises a series of short, amusing scenes or vignettes, called "sketches" or, "skits", commonly between one and ten minutes long, performed by a group of comic actors or comedians. While the form developed and became popular in ...

program, but with a different style from the other programs of this format in Brazil, very similar to ''

TV Pirata ''TV Pirata'' (Pirate TV) was a weekly Brazilian comedy show aired on Rede Globo between 1988 and 1990, being re-aired monthly in 1992. Some of the writers later went on to form the comedy troupe Casseta & Planeta. The show was first aired in Ap ...

'', satirical series that made a big success on TV Globo in the 80's. Globo is well known for not citing programs of other stations. About this "policy" Adnet said: " ..that was never a problem. ..

Release

The series was officially launched by TV Globo on April 2, 2014, during the "vem_aí" event in which the broadcaster launches its programming. The program was announced by Adnet himself. For the 2014 season, Globo climbed ''

A Grande Família ''A Grande Família'' () is a Brazilian television sitcom created by Oduvaldo Vianna Filho and Armando Costa that originally aired on Rede Globo from 29 March 2001 to 11 September 2014. The show tells the story of a typical middle-class family l ...

'' and ''

Doce de Mãe ''Doce de Mãe'' () is a Brazilian television film release as a year-end special with 01 episode (season 1, 2012), and a limited series with 14 episodes (season 2, 2014) produced by Casa de Cinema de Porto Alegre and broadcast by Rede Globo on D ...

''/''A Segunda Dama'' to compose the Thursday night grid. The premiere took place on the third slot of shows, which is usually shown between 11:30 PM12:30 AM.

Cast

Episodes

Season 1 (2014)

Season 2 (2015)

Season 3 (2016)

Season 4 (2017)

Reception

Ratings

In the 2014 season, the main program of TV Globo, the 9PM telenovela (at the time, "

Em Família ''In the Family'' () is a 1971 Brazilian drama film directed by Paulo Porto. It was entered into the 7th Moscow International Film Festival where it won a Silver Prize. Cast * Iracema de Alencar as Dona Lu * Rodolfo Arena as Seu Souza * Pau ...

"), had been recording lousy viewing figures, a large rejection of the public and critics, creating a "domino effect". The shows was directly affected, and long-standing programs such as ''A Grande Família'' hit historic negative record ratings. The show's debut recorded 10 rating points in

IBOPE The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian originated global market research company. IBOPE provides data on media ...

, considering the measurement to

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

, and 11 points in

Rio Rio or Río is the Portuguese and Spanish word for "river". The word also exists in Italian, but is largely obsolete and used in a poetical or literary context to mean "stream". Rio, RIO or Río may also refer to: Places United States * Rio, Fl ...

, the two major advertising markets in Brazil. This hearing is considered "satisfactory". Despite the good start, the ratings ebbed and flowed, and the program was in second place in its exhibition schedule sometimes. The average of the first season was 9.2 points.'Tá no Ar' encerra temporada mais querido na web do que na TV.

Critical

The debut of the series was well received by critics. Fernando Oliveira, of ''R7'', labeled it "best premiere", and highlighted the satires and references to other programs. Mauricio Stycer, of ''

Universo Online (Portuguese, 'Universe Online') (known by the acronym UOL) is a Brazilian web content, products and services company. It belongs to Grupo Folha enterprise. UOL is the world's largest Portuguese speaking portal, featuring more than 1,000 news s ...

'' (UOL), was positive, and highlighted the parody of a northeastern activist.

Awards and nominations

References

{{DEFAULTSORT:Ta no Ar TV Globo original programming Brazilian comedy television series Television sketch shows Brazilian black comedy television shows Television series about television Portuguese-language television shows 2014 Brazilian television series debuts 2019 Brazilian television series endings