Jayson Tyler Brûlé (born November 25, 1968)
is a Canadian journalist, entrepreneur, and magazine publisher. He is the editorial director of ''
Monocle
A monocle is a type of corrective lens used to correct or enhance the visual perception in only one eye. It consists of a circular lens placed in front of the eye and held in place by the eye socket itself. Often, to avoid losing the monoc ...
''.
Early life
Jayson Tyler Brûlé is the only child of
Canadian football
Canadian football, or simply football, is a Sports in Canada, sport in Canada in which two teams of 12 players each compete on a field long and wide, attempting to advance a Ball (gridiron football), pointed oval-shaped ball into the opposi ...
player
Paul Brule,
[Brûlé's father does not appear to have used any diacritical marks or accents on the family surname.] and Virge Brule, an Estonian artist. Brûlé moved to
Toronto
Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
to attend
Ryerson Polytechnical Institute
Toronto Metropolitan University (TMU, or Toronto Met), formerly Ryerson University, is a Public university, public research university located in Toronto, Canada. The university's core campus is situated within the Garden District, Toronto, Gar ...
, but did not graduate. Tyler also attended Humberside Collegiate Institute. He moved to the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
in 1989 and trained as a journalist with the
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
. During this time, he subsequently wrote for numerous British press, including ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'', ''
Stern
The stern is the back or aft-most part of a ship or boat, technically defined as the area built up over the sternpost, extending upwards from the counter rail to the taffrail. The stern lies opposite the bow, the foremost part of a ship. O ...
'', ''
The Sunday Times
''The Sunday Times'' is a British Sunday newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of N ...
'' and ''
Vanity Fair''.
Magazine ventures and design work
In 1996, Brûlé took out a small business loan and launched ''
Wallpaper
Wallpaper is used in interior decoration to cover the interior walls of domestic and public buildings. It is usually sold in rolls and is applied onto a wall using wallpaper paste. Wallpapers can come plain as "lining paper" to help cover uneve ...
'', a style and
fashion magazine
Fashion journalism is a component of fashion media, with a focus on journalism, writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and ...
which was one of the most influential launches of the 1990s.
Time Inc
Time Inc. (also referred to as Time & Life, Inc. later on, after their two onetime flagship magazine publications) was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New Yo ...
bought it for £1m in 1997, and kept Brûlé on as editorial director. During this time at ''Wallpaper'', Brûlé focused his attention on a branding and
advertising agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...
he'd started, called
Winkreative, which he still runs and whose clients included
American Express
American Express Company or Amex is an American bank holding company and multinational financial services corporation that specializes in payment card industry, payment cards. It is headquartered at 200 Vesey Street, also known as American Expr ...
,
Porter Airlines
Porter Airlines (stylized in Letter case#All lowercase, all lowercase as porter) is a Canadian airline headquartered at Billy Bishop Toronto City Airport in Toronto. It is the third largest airline in Canada, behind Air Canada and WestJet. Owned ...
,
British Airways
British Airways plc (BA) is the flag carrier of the United Kingdom. It is headquartered in London, England, near its main Airline hub, hub at Heathrow Airport.
The airline is the second largest UK-based carrier, based on fleet size and pass ...
,
BlackBerry
BlackBerry is a discontinued brand of handheld devices and related mobile services, originally developed and maintained by the Canadian company Research In Motion (RIM, later known as BlackBerry Limited) until 2016. The first BlackBerry device ...
and
Sky News
Sky News is a British free-to-air television news channel, live stream news network and news organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of ...
.
In 2001, he became the youngest ever recipient of the
British Society of Magazine Editors
The British Society of Magazine Editors (BSME.market) is a professional association of print and onlinBSME.MARKETeditors in the United Kingdom. Established in 1981, the BSME.market has 148 members. Its annual awards—the BSME.market Awards and t ...
'
Lifetime Achievement Award
Lifetime achievement awards are awarded by various organizations, to recognize contributions over the whole of a career, rather than or in addition to single contributions.
Such awards, and organizations presenting them, include:
A
* A.C. ...
. That year he and Winkreative were hired to design the "look and feel" of
Swiss International Air Lines
Swiss International Air Lines AG, stylized as SWISS, is the flag carrier of Switzerland and a subsidiary of the Lufthansa Group, as well as a Star Alliance member. It operates scheduled services in Europe and to North America, South America, ...
at their relaunch, after the collapse of
Swissair
Swissair (German language, German: Schweizerische Luftverkehr-AG; French language, French: S.A. Suisse pour la Navigation Aérienne, stylised as swissair) was the Flag carrier, national airline of Switzerland between its founding in 1931 and ban ...
.
In May 2002, Brûlé left ''Wallpaper'' and concentrated on
Winkreative.
In 2005, Brûlé hosted the TV media magazine ''The Desk'' on
BBC Four
BBC Four is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the BBC. It was launched on 2 March 2002 . In 2006, he co-produced ''Counter Culture'', a documentary series about cultural aspects of shopping, on the same channel.
In 2007, Brûlé launched
''Monocle'' magazine, where he is the current Editor-in-Chief.
Journalistic work
In March 1994, Brûlé was shot twice by a
sniper
A sniper is a military or paramilitary marksman who engages targets from positions of concealment or at distances exceeding the target's detection capabilities. Snipers generally have specialized training and are equipped with telescopic si ...
in an ambush in
Kabul
Kabul is the capital and largest city of Afghanistan. Located in the eastern half of the country, it is also a municipality, forming part of the Kabul Province. The city is divided for administration into #Districts, 22 municipal districts. A ...
while covering the
Afghanistan war
War in Afghanistan, Afghan war, or Afghan civil war may refer to:
*Conquest of Afghanistan by Alexander the Great (330 BC – 327 BC), the conquest of Afghanistan by the Macedonian Empire
* Muslim conquests of Afghanistan, a series of campaigns in ...
for German news magazine, ''
Focus
Focus (: foci or focuses) may refer to:
Arts
* Focus or Focus Festival, former name of the Adelaide Fringe arts festival in East Australia Film
*Focus (2001 film), ''Focus'' (2001 film), a 2001 film based on the Arthur Miller novel
*Focus (2015 ...
''. Brûlé lost partial use of his left hand resulting in a long hospital stay, during which he read many home-design and cooking magazines.
Brûlé was a columnist for the ''
Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
'', and has also written for the ''
International Herald Tribune
The ''International Herald Tribune'' (''IHT'') was a daily English-language newspaper published in Paris, France, for international English-speaking readers. It published under the name ''International Herald Tribune'' starting in 1967, but its ...
'', ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', and ''
Neue Zürcher Zeitung am Sonntag''. His "Fast Lane" column – written for the weekend edition of the ''Financial Times'' – covered his observations on travel, international design trends, and high-end consumer goods.
In 2006, Brûlé announced in "Fast Lane" that he would be taking a break from the column to work on projects. Shortly thereafter, the ''
International Herald Tribune
The ''International Herald Tribune'' (''IHT'') was a daily English-language newspaper published in Paris, France, for international English-speaking readers. It published under the name ''International Herald Tribune'' starting in 1967, but its ...
'' announced a "new weekly column on
urbanism
Urbanism is the study of how inhabitants of urban areas, such as towns and cities, interact with the built environment. It is a direct component of disciplines such as urban planning, a profession focusing on the design and management of urban ...
and global navigation" by Brûlé, starting in the Spring of 2007. However, in 2008, Brûlé left the ''International Herald Tribune'' to revive his weekly "Fast Lane" column for the newly relaunched ''
Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
'' weekend edition. Brûlé left the ''Financial Times'' in November 2017, after the ''
Press Gazette
''Press Gazette'', formerly known as ''UK Press Gazette'' (UKPG), is a British trade magazine dedicated to journalism and the press. First published in 1965, it had a circulation of about 2,500 before becoming online-only in 2013. Published wit ...
'' published allegations that he had been
namedropping
Name-dropping (or name-checking) is the practice of naming or alluding to important people or institutions in order to indicate one's association with them. The term often connotes an attempt to impress others; it is usually regarded negatively, ...
former clients of his creative agency in his column.
He served on
Dopplr
Dopplr was a free social networking service, launched in 2007, that allowed users to create itineraries of their travel plans and spot correlations with their contacts' travel plans in order to arrange meetings at any point on their journey. Addi ...
's board of directors, until Dopplr was sold to
Nokia
Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...
in September 2009.
Monocle
In October 2006, Brûlé announced that he would create a new magazine, to be called ''
Monocle
A monocle is a type of corrective lens used to correct or enhance the visual perception in only one eye. It consists of a circular lens placed in front of the eye and held in place by the eye socket itself. Often, to avoid losing the monoc ...
'', which launched February 14, 2007. Brûlé later stated "Monocle is the media project I always wanted to do".
Monocle is the media project I always wanted to do
''The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
'' He currently resides in Zürich
Zurich (; ) is the list of cities in Switzerland, largest city in Switzerland and the capital of the canton of Zurich. It is in north-central Switzerland, at the northwestern tip of Lake Zurich. , the municipality had 448,664 inhabitants. The ...
, Switzerland, where one of Monocle's main bureaux is located, despite Monocle's head office being in London.
References
Notes
External links
"Fast Lane" column in the Financial Times
{{DEFAULTSORT:Brule, Tyler
1968 births
Living people
Canadian columnists
Canadian magazine publishers (people)
Canadian magazine founders
Journalists from Manitoba
Canadian gay writers
Franco-Manitoban people
Writers from Winnipeg
Canadian emigrants to England
Canadian expatriates in England
BBC people
British people of French-Canadian descent
Canadian people of Estonian descent
British people of Estonian descent
British columnists
British magazine publishers (people)
British magazine founders
British journalists
Canadian expatriate journalists
20th-century Canadian LGBTQ people
21st-century Canadian LGBTQ people