Ty Bollinger (born 1968) is an American misinformation marketer and conspiracy theorist who promotes
alternative medicine
Alternative medicine is any practice that aims to achieve the healing effects of medicine despite lacking biological plausibility, testability, repeatability, or evidence from clinical trials. Complementary medicine (CM), complementary and ...
treatments for cancer and vaccine-preventable diseases. Bollinger has no
medical training and has a history of disseminating
misinformation
Misinformation is incorrect or misleading information. It differs from disinformation, which is ''deliberately'' deceptive. Rumors are information not attributed to any particular source, and so are unreliable and often unverified, but can turn ou ...
about
cancer
Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body. These contrast with benign tumors, which do not spread. Possible signs and symptoms include a lump, abnormal bl ...
treatments,
anti-vaccine conspiracies,
promoting ineffective or unproven cures, and other
conspiracy theories
A conspiracy theory is an explanation for an event or situation that invokes a conspiracy by sinister and powerful groups, often political in motivation, when other explanations are more probable.Additional sources:
*
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* The term has a neg ...
on
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...
platforms. With his wife Charlene, he runs the website ''The Truth About Cancer'' and its associated social media accounts, where they sell books, videos, and nutritional supplements based on these ideas.
Biography
Bollinger is a former bodybuilder, and has no medical training. He lives in Tennessee with his wife and their children.
He attributes his interest in alternative cancer treatments to losing several relatives to cancer, starting with his father in 1996. Not unlike anti-vaccination activists, he presents himself as a
right-to-choose advocate rather than being anti-medicine.
The Truth About Cancer
The couple's main website is The Truth About Cancer, established in 2014. It promotes
misinformation
Misinformation is incorrect or misleading information. It differs from disinformation, which is ''deliberately'' deceptive. Rumors are information not attributed to any particular source, and so are unreliable and often unverified, but can turn ou ...
about cancer, notably that chemotherapy doesn't cure the disease, and functions as a merchandising platform for their numerous instructional videos, as well as
food supplement
A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in orde ...
s, alternative health books, and treatments. The reach of the videos can be considerable, some having been viewed millions of times.
The Truth about Cancer videos present a variety of pseudoscientific treatments to supposedly
remove toxins from the body, an approach long discredited as being incompatible with what is known about human physiology. The videos include interviews with alternative medicine advocates selling ineffective supplements and treatments, such as
Matthias Rath,
Mike Adams,
Joseph Mercola
Joseph Michael Mercola (; born July 8, 1954) is an American alternative medicine proponent, osteopathic physician, and Internet business personality. He markets dietary supplements and medical devices. On his website, Mercola and colleagues adv ...
, Jonathan Wright,
Rashid Buttar,
Russell Blaylock
Russell L. Blaylock (born November 15, 1945) is an author and a retired U.S. neurosurgeon.
Blaylock was a clinical assistant professor of neurosurgery at the University of Mississippi Medical Center. In 2013 he was a visiting professor in the ...
,
Stanislaw Burzynski
The Burzynski Clinic is a controversial clinic offering an unproven cancer treatment. It was founded in 1976 and is located in Texas, United States. It is best known for the controversial "antineoplaston therapy" devised by the clinic's founde ...
, and
Tullio Simoncini Tullio Simoncini (born 1951) is a former Italian physician known for alternative medicine advocacy. He is known for the claim that cancer is caused by the fungus '' Candida albicans'', and has argued that cancer is a form of candida overgrowth. He ...
. There are no interviews with oncologists or cancer researchers. Misusing medical information, they propagate myths about the efficacy of alternative treatments and conspiracy theories involving pharmaceutical companies and health professionals. Promoted treatments include
detoxification
Detoxification or detoxication (detox for short) is the physiological or medicinal removal of toxic substances from a living organism, including the human body, which is mainly carried out by the liver. Additionally, it can refer to the period of ...
,
fad diet
A fad diet is a diet that becomes popular for a short time, similar to fads in fashion, without being a standard dietary recommendation, and often making unreasonable claims for fast weight loss or health improvements. There is no single defi ...
s, as well as ineffective and potentially dangerous medication such as
laetrile.
The website has strong commercial ties to other companies that use false or misleading information to sell products and to anti-vaccination groups. The Bollingers have said they paid $12 million to partner groups such as
Children's Health Defense
Children's Health Defense is an American 501(c)(3) nonprofit activist group mainly known for anti-vaccine propaganda and has been identified as one of the main sources of misinformation on vaccines. Founded under the name World Mercury Projec ...
for website customer referrals, a practice known as
affiliate marketing
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of ...
. This type of commercial alliance between companies and groups spreading conspiracy theories to sell products and information packages has been dubbed a "disinformation industry" by Professor
Dorit Reiss. Top sellers for Bollinger's The Truth About Vaccines include prominent anti-vaccination promoters, including
Sayer Ji
Douglas Sayer Ji (born October 10, 1972) is the founder of alternative medicine portal GreenMedInfo, a website known for promoting various pseudoscientific publications. He was identified in 2020 as one of the largest promoters of COVID-19 m ...
,
Robert F. Kennedy Jr.,
Rashid Buttar,
Michael Adams and
Sherri Tenpenny.
Bollinger has a history of promoting unproven or disproven cancer treatments. One of his highly circulated 2017 videos features the viral treatment known under the name of
Rigvir
ECHO-7 (trade name Rigvir) is a wild type member of the echovirus group of viruses. It was formerly approved as a virotherapy medication by the State Agency of Medicines of the Republic of Latvia (2004–19). In March 2019, the distribution in ...
, which originated in a Latvian laboratory. The treatment was subsequently taken off the market by the Latvian health authority, as the company could not present results of human studies to prove efficacy after it was found the doses sold contained a number of viruses that was greatly inferior to what was indicated on the packaging.
Ty Bollinger promoted
lycopene
Lycopene is an organic compound classified as a tetraterpene and a carotene. Lycopene (from the neo-Latin '' Lycopersicum'', the tomato species) is a bright red carotenoid hydrocarbon found in tomatoes and other red fruits and vegetables.
Occ ...
as a medication reducing the risk of developing several types of cancer in 2018, when extensive studies concluded as early as 2007 that it does not prevent cancer.
Bollinger associated himself with osteopathic physician and conspiracy theorist Rashid Buttar to sell subscriptions to an organization (the International Association for a Disease-Free World) that appears to exist solely as a marketing device for doubtful cures sold by Buttar. Bollinger explains most of the website is accessible to paying members only, to discourage law enforcement officials and public health authorities from looking into the medical claims made about the products.
He was involved in the case of Cassandra Callender, a young woman who refused chemotherapy treatment for
Hodgkin lymphoma
Hodgkin lymphoma (HL) is a type of lymphoma, in which cancer originates from a specific type of white blood cell called lymphocytes, where multinucleated Reed–Sternberg cells (RS cells) are present in the patient's lymph nodes. The condition ...
in 2015. In this rare case, the
Connecticut Supreme Court
The Connecticut Supreme Court, formerly known as the Connecticut Supreme Court of Errors, is the highest court in the U.S. state of Connecticut. It consists of a Chief Justice and six Associate Justices. The seven justices sit in Hartford, acr ...
ordered that the life-saving treatment be administered against the will of Callender and her mother. In one of his ''Truth about Cancer'' videos, Bollinger is seen coaching Callender on how to delay the medical treatments until she reaches legal age and arranging alternative medicine treatments for her cancer. Callender did stop her treatments when she turned 18 and went to an alternative medicine clinic in Mexico where she received ineffective treatments. She eventually returned to the United States to undergo chemotherapy when her cancer returned but died in 2020.
Anti-vaccination and COVID-19
Bollinger also branched out into anti-vaccination, selling a new video series, The Truth about Vaccines from their website, with a supporting Facebook group. The videos feature interviews and commentary by several leaders of the American anti-vaccination movement, such as
Children's Health Defense
Children's Health Defense is an American 501(c)(3) nonprofit activist group mainly known for anti-vaccine propaganda and has been identified as one of the main sources of misinformation on vaccines. Founded under the name World Mercury Projec ...
's
Robert F. Kennedy Jr.,
Sherri Tenpenny,
Andrew Wakefield
Andrew Jeremy Wakefield (born September 3, 1956) is a British anti-vaccine activist, former physician, and discredited academic who was struck off the medical register for his involvement in ''The Lancet'' MMR autism fraud, a 1998 study that ...
,
Barbara Loe Fisher
The National Vaccine Information Center (NVIC), founded under the name Dissatisfied Parents Together (DPT) in 1982, is an American 501(c)(3) organization that has been widely criticized as a leading source of fearmongering and misinformation a ...
,
Del Bigtree,
Sayer Ji
Douglas Sayer Ji (born October 10, 1972) is the founder of alternative medicine portal GreenMedInfo, a website known for promoting various pseudoscientific publications. He was identified in 2020 as one of the largest promoters of COVID-19 m ...
,
Joseph Mercola
Joseph Michael Mercola (; born July 8, 1954) is an American alternative medicine proponent, osteopathic physician, and Internet business personality. He markets dietary supplements and medical devices. On his website, Mercola and colleagues adv ...
, and
Rashid Buttar.
In 2020, the Bollingers' social media accounts had a combined reach of 3.5 million followers. In addition to promoting their merchandise and theories about cancer, they have been using their social media presence to promote misinformation about vaccines, including anti-government conspiracy theories common to the anti-vaccination movement. The newsletter they distribute to their paying customers promotes several of the major players in the anti-vaccination movement.
The Bollingers' company, TTAC Publishing, received two COVID-19 rescue loans from the federal government: in May 2020, when they stated they had 16 employees, and in February 2021 when they listed 27 employees.
In May 2021, YouTube suspended the Bollingers' Truth About Vaccines channel, as part of the platform's efforts to reduce the spread of COVID-19 misinformation. The channel boasted some 75,000 subscribers, with one video featuring Kennedy getting more than a million views. Their channel The Truth About Cancer was not impacted by the ban.
Bollinger frequently repeats claims from anti-vaccination activists. A study by
NewsGuard
NewsGuard is a journalism and technology tool that rates the credibility of news and information websites and tracks online misinformation. It operates a browser extension and mobile apps for consumers as well as services for businesses, inclu ...
ranks the Bollingers' Facebook page as one of the largest superspreaders of COVID-19 misinformation as of April 2020. The study found the page repeated many of the common COVID-19 false claims, including that the pandemic was planned, that the virus was built in a laboratory, and that COVID-19 is transmitted by 5G wireless technology. All of these claims have been debunked by public health units and independent medical researchers. Another analysis of Twitter and Facebook anti-vaccine content, in March 2021, found the Bollingers' to be one of 12 individual and organization accounts producing up to 65% of all anti-vaccine content on the platforms.
Stop the Steal
Bollinger spoke at a "
Stop the Steal
After Joe Biden won the 2020 United States presidential election, then-incumbent Donald Trump pursued an unprecedented effort to overturn the election, with support and assistance from Donald Trump 2020 presidential campaign, his campaign, p ...
" rally in Nashville on November 14, 2020, repeating accusations of election fraud. Such allegations of fraud were rejected by the courts due to lack of evidence, the suits being frequently characterized as being frivolous and without merit. He also spoke at a protest staged by pastor Greg Locke on November 23, 2020, against new restrictions imposed in Nashville to limit the spread of COVID-19. Bollinger encouraged protestors to ignore the measures put in place by Mayor John Cooper, telling them: "These codes are not laws, so they are not enforceable."
The couple played a significant role in organizing the pro-Trump demonstrations that culminated in a
riot at the United States Capitol on January 6, 2021. They coordinated with leaders of the
Stop the Steal
After Joe Biden won the 2020 United States presidential election, then-incumbent Donald Trump pursued an unprecedented effort to overturn the election, with support and assistance from Donald Trump 2020 presidential campaign, his campaign, p ...
movement to bring their supporters to the demonstrations. They introduced speakers to their crowd of supporters and according to Darlene, Ty joined the demonstration outside the Capitol; both afterward condemned the violence that took place at the event. The Bollingers have been using
QAnon
QAnon ( , ) is an American political conspiracy theory and political movement. It originated in the American far-right political sphere in 2017. QAnon centers on fabricated claims made by an anonymous individual or individuals known as "Q". ...
hashtags in 2020 and promoted some of the movement's common conspiracy theories.
Bollinger has appeared as part of the
ReAwaken America tour
The ReAwaken America Tour is an American far-right and Christian nationalist political protest movement launched in 2021. Its rallies have promoted a variety of right-wing and far-right conspiracy theories, including COVID-19 misinformation, Stop ...
, a political protest movement centered on opposition to
COVID-19
Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quickl ...
mitigation measures and in favor of the
conspiracy theory that the
2020 presidential election was stolen from
Donald J. Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021.
Trump graduated from the Wharton School of the University of Pe ...
.
References
{{DEFAULTSORT:Bollinger, Ty
1968 births
Living people
Alternative cancer treatment advocates
Alternative detoxification promoters
Alternative medicine activists
American anti-vaccination activists
American conspiracy theorists
COVID-19 conspiracy theorists
Pseudoscientific diet advocates