Twoo or Twoo.com was a social discovery platform launched in 2011 by Massive Media. Users create profiles, upload pictures and chat with other users. The website and app is available in 38 languages and counted 181 million users in 200 countries in December 2016. Twoo announced that they will shut down on June 30, 2022, alerting users of this by way of pop-up notices when the users log in. Users were migrated to POF (Plenty of Fish).

History

In 2011, Toon Coppens and

Lorenz Bogaert Lorenz Bogaert, born 1976, is a Belgians, Belgian serial Internet entrepreneur. He is co-founder of Massive Media, a social media company owning digital brands such as social networking services Netlog and Ablo and social dating community Twoo.co ...

launched the dating website Twoo in

Ghent Ghent ( ; ; historically known as ''Gaunt'' in English) is a City status in Belgium, city and a Municipalities of Belgium, municipality in the Flemish Region of Belgium. It is the capital and largest city of the Provinces of Belgium, province ...

Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...

. Their company ''Massive Media'' previously founded

Netlog Netlog (formerly known as Facebox and Bingbox) was a Belgian social networking service targeted at the global youth demographic. On Netlog, members could create their own web page, meet new people, chat, play games, share videos and post blogs. ...

. In August 2012,

TechCrunch TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. I ...

reported accusations of Twoo forwarding invitations to its users' email contacts using spamming methods. According to the 2013 follow-up report, Twoo was still using questionable spamming methods to get new user registrations, with users complaints about unsolicited emails from Twoo, Twoo messaging all of their contacts, and unclear account deletion procedures. In December 2012, Massive Media was acquired by the

Meetic Meetic is a French online dating service founded in November 2001. It is recognized for its intuitive interface and matching algorithms that suggest potential partners to users based on profile attributes. Meetic became a part of the Match Gro ...

Group. In 2013, this French dating company was acquired by

InterActive Corp Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but ...

owner of the

Match Group Match Group, Inc. is an American internet and technology company headquartered in Dallas, Texas. It owns and operates the largest global portfolio of popular online dating services including Tinder, Match.com, Meetic, OkCupid, Hinge, Plenty ...

. In 2013, Twoo acquired Stepout, a dating site that had become very popular in India, having been founded in 2008 in the US as "Ignighter", focused on group dates. In August 2015, the social questions-and-answers service

Spring.me Spring.me was a social networking service. Until a rebranding in 2013, it was known as Formspring, a question-and-answer-based social network launched in 2009 by Ade Olonoh, the founder of online form builder Formstack. As of August 1, 2015, t ...

became a Twoo.com portal. Users were automatically migrated to Twoo's dating service, creating "shell accounts" for the dating site from their Q&A site accounts. This move, along with accusations of fake accounts, raised ethical and legal questions about the company's conduct. On 30 June 2022, Twoo was discontinued.

References

{{reflist Belgian social networking websites Multilingual websites IAC Inc.

History

See also

References