Twist is a bite-sized

confectionery Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although exact definitions are difficult. In general, however, confections are divided into two bro ...

produced by

Freia Freia may refer to: * Freyja In Norse mythology, Freyja (Old Norse "(the) Lady") is a goddess associated with love, beauty, fertility, sex, war, gold, and seiðr (magic for seeing and influencing the future). Freyja is the owner of the neckl ...

(owned by

Mondelez Mondelēz International, Inc. ( ) is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26.5 billion and operates in approximately 160 countr ...

), primarily for the

Scandinavia Scandinavia is a subregion#Europe, subregion of northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. ''Scandinavia'' most commonly refers to Denmark, Norway, and Sweden. It can sometimes also ...

n market. Twist is sold in bags, and each bag contains a variety of pieces, mostly consisting of chocolates with some sort of filling in the center. New pieces are added and old ones discontinued frequently. Only two pieces, ''Lakris'' (licorice) and ''Cocos'' (coconut-filled chocolate), have existed since the product was launched. The name ''Twist'' refers to the way each piece is wrapped. Twist quickly became popular when it was introduced in

Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...

in 1957. It was introduced in the other

Nordic countries The Nordic countries (also known as the Nordics or ''Norden''; ) are a geographical and cultural region in Northern Europe, as well as the Arctic Ocean, Arctic and Atlantic Ocean, North Atlantic oceans. It includes the sovereign states of Denm ...

soon thereafter;

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

in 1958,

Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...

in 1963, and

Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...

in 1964. However, the product is still most popular in its home market: Norwegians consume three times as much Twist as Swedes. In the mid-1990s, the production of Twist was moved from Freia's factory in

Oslo Oslo ( or ; ) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of 1,064,235 in 2022 ...

to its sister company Marabou in Sweden. Twist has many similarities with UK brands Quality Street and

Cadbury Roses Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938 (as a competitor to Quality Street launched by Mackintosh's in 1936), they were named after the English packaging equipment company "Rose Brothers" based in Gai ...

References

Brand name confectionery {{food-product-stub