Twin Peaks is an American chain of sports bars and restaurants based in Lewisville,

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

, which has been described as an "ultimate sports lodge" and

breastaurant A breastaurant is a restaurant that requires female waiting staff to be dressed skimpily. The term dates from the early 1990s after restaurant chain Hooters opened in the United States. The format has since been adopted by other restaurants, inc ...

. The chain is known for having its waitresses, primarily young women and typically referred to as "Twin Peaks Girls", dress in revealing uniforms that consist of

cleavage Cleavage may refer to: Science * Cleavage (crystal), the way in which a crystal or mineral tends to split * Cleavage (embryo), the division of cells in an early embryo * Cleavage (geology), foliation of rock perpendicular to stress, a result of ...

- and

midriff In fashion, the midriff is the human abdomen. The midriff is exposed when wearing a crop top or some forms of swimwear or underwear. Etymology "Midriff" is a very old term in the English language, coming into use before 1000 AD. In Old Engl ...

-revealing red plaid tops, as well as

khaki The color khaki (, ) is a light shade of tan (color), tan with a slight yellowish tinge. Khaki has been used by many armies around the world for uniforms and equipment, particularly in arid or desert regions, where it provides camouflage rela ...

shorts or denim

short shorts "Short Shorts" is a song written and performed by Tom Austin, Bill Crandell, Bill Dalton, and Bob Gaudio, members of The Royal Teens. It reached #2 on the Hot R&B/Hip-Hop Songs, U.S. R&B chart and #3 on the Billboard Hot 100, U.S. pop chart in ...

. At other times, waitresses wear revealing seasonal or themed outfits. Restaurants are decorated in the theme of a wilderness lodge and serve a mix of American, Southwest and Southern cuisines as well as alcohol.Twin Peaks menu
/ref> The chain's slogan is "Eats. Drinks. Scenic Views."

History

Twin Peaks was founded in 2005 by Randy Dewitt and Scott Gordon in

Lewisville, Texas Lewisville ( ) is a city in the U.S. state of Texas, located in Denton County with portions extending into Dallas County. As one of the Mid-Cities within the Dallas–Fort Worth metroplex, the 2020 census reported a population of 111,822. O ...

. Dewitt, who had previously helped Brinker International develop Rockfish Seafood, noted a thriving sports-bar market and decided to create a chain with a mountain-lodge motif and attractive servers. According to analysts, '

' chains have been growing at a rate of 30-40% per year, while the general restaurant industry as a whole has only grown about 3-5% annually. By August 2013, Twin Peaks had expanded to 38 locations across 17 states in the United States. Most locations are in Texas, with others in the American Southwest, Midwest and South.Twin Peaks locations
/ref> Twin Peaks has a mix of franchised and corporate-owned restaurants. In 2014,

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recognized Twin Peaks as "one of the nation’s fastest-growing restaurant chains". By August 2018, Twin Peaks had 84 locations, 54 franchised, 30 company operated, and sales of $322 million with the 85th Twin Peaks opening in

Toledo, Ohio Toledo ( ) is a city in Lucas County, Ohio, United States, and its county seat. It is located at the western end of Lake Erie along the Maumee River. Toledo is the List of cities in Ohio, fourth-most populous city in Ohio and List of United Sta ...

. Twin Peaks plans to open 10-12 restaurants in 2021, after reporting strong profit during the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

. On September 1, 2020, Twin Peaks announced that it would be acquired by FAT Brands, owner of

Fatburger Fatburger North America Inc. (doing business as Fatburger) is an American fast casual restaurant chain owned by FAT Brands. Its tagline is ''The Last Great Hamburger Stand''. While it is a fast-food restaurant, the food is cooked and made to o ...

and Johnny Rockets, for $300 million. The acquisition was completed on October 1.

Awards

*Twin Peaks won a 2010 Hot Concept award from ''

Nation's Restaurant News ''Nation's Restaurant News'' (''NRN'') is an American trade publication, founded in 1967. NRN covers the foodservice industry, including restaurant A restaurant is an establishment that prepares and serves food and drinks to customers. Me ...

''. *In 2011, Twin Peaks was named "Franchisee of the Year" by the International Franchise Association at their annual conference in

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

*Twin Peaks was named #1 in Knapp Track for comp sales in 2017 among all casual dining brands. *In 2017, Twin Peaks was named a winner in the Enterprise Innovator category at the 2017 MURTEC (Multi-Unit Restaurant Technology Conference). *In 2018, Twin Peaks was ranked number 196 on the ''

Franchise Times ''Franchise Times'' is an American business publication covering franchising in the United States. The magazines has reports on franchising trends and legal issues, franchisor and franchisee success stories, family business matters, and intervie ...

'' top 200 list.

Lawsuits

In November 2010, the parent company of Twin Peaks (Twin Restaurant IP LLC) accused Kevin Laughlin, the owner of Grand Tetons LLC DBA Northern Exposure, of trademark infringement. The lawsuit sought to prevent the opening of Northern Exposure's

Fayetteville, Arkansas Fayetteville ( ) is the List of cities and towns in Arkansas, second-most populous city in the U.S. state of Arkansas, the county seat of Washington County, Arkansas, Washington County, and the most populous city in Northwest Arkansas. The city ...

location after one of Twin Peaks' franchisee noticed a billboard similar to Twin Peaks but advertising Northern Exposure. The lawsuit was settled in the spring of 2011, with Laughlin paying Twin Peaks' legal fees related to the lawsuit. In July 2011, former

Hooters Hooters is the registered trademark used by two American restaurant chains: Hooters, Inc., based in Clearwater, Florida, and Hooters of America, Inc. based in Atlanta, Georgia, and owned by the private investment firm Nord Bay Capital (with Tr ...

executives including

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

and

president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...

Coby Brooks, CLO Clay Mingus, Joseph Hummel, Jim Tessmer, Roger Gondek, and the business administrator for the late Robert H. Brooks (founder of Hooters) Patti Frederick left Hooters and formed La Cima Restaurants LLC, a Twin Peaks franchisee. Hooters of America then filed suit against La Cima Restaurants and Joseph Hummel alleging Hummel had electronically sent "more than 500 pages" of Hooters'

trade secret A trade secret is a form of intellectual property (IP) comprising confidential information that is not generally known or readily ascertainable, derives economic value from its secrecy, and is protected by reasonable efforts to maintain its conf ...

s to his private email weeks before he resigned. On May 1, 2012 the ''

Atlanta Business Chronicle The ''Atlanta Business Chronicle'' is a weekly newspaper covering business news in Atlanta, Georgia, published by American City Business Journals. The paper has both a weekly print edition and an online edition. History The ''Atlanta Business ...

'' reported that Hooters had settled the lawsuit against La Cima and Hummel, with the terms that La Cima and Hummel return or destroy all stolen documents and not use any information on those documents in a competitive manner. On July 8, 2015, the widow of Jesus Delgado Rodriguez (one of the nine bikers killed in the 2015 Waco shootout) filed a lawsuit against Twin Peaks' parent company for negligence. In April 2018 a group of waitresses and former waitresses sued the chain over its dress regulations, and informal extra requirements imposed on them. Their suit claimed the chain required them to maintain figures that were flattered by the very revealing uniforms they were required to wear. In addition restaurants expected waitresses to wear lingerie, or bikinis, during promotions where patrons celebrated special occasions, like

Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring a Christian martyrs, martyr named Saint Valentine, Valentine, and ...

, or Easter. Waitresses alleged that they would be fired if they phoned in sick on shifts where lingerie was required. On August 7, 2020, the ''Chicago Tribune'' reported that 34 former employees filed a lawsuit for "sex discrimination and harassment". The lawsuit was settled.

Waco, Texas gunfight

On May 17, 2015, a gunfight among rival

biker gangs An outlaw motorcycle club, known colloquially as a biker club or club (in Australia), is a motorcycle subculture generally centered on the use of cruiser motorcycles, particularly Harley-Davidsons and choppers, and a set of ideals that purpo ...

broke out at a

Waco, Texas Waco ( ) is a city in and the county seat of McLennan County, Texas, United States. It is situated along the Brazos River and Interstate 35, I-35, halfway between Dallas and Austin, Texas, Austin. The city had a U.S. census estimated 2024 popul ...

Twin Peaks restaurant. Nine people were killed and eighteen others were taken to the hospital. A police spokesman expressed anger at the management of the local Twin Peaks, which he said had been less than helpful in dealing with gangs in the past. The next day, the

Texas Alcoholic Beverage Commission The Texas Alcoholic Beverage Commission, or TABC (formerly the Texas Liquor Control Board), is a Texas public agency responsible for regulating, inspecting, and taxing the production, sale, and use of alcoholic beverages within the state. The age ...

announced a seven-day suspension of the location's liquor license. Hours later, corporate headquarters announced that it was revoking the location's franchise agreement, saying the location's owner had disregarded warnings from both police and corporate officials in the run-up to the shootout. Later that day, corporate headquarters announced the Waco location would not reopen. The same franchisee also owned a Twin Peaks in Harker Heights, near

Fort Hood Fort Cavazos is a United States Army post located near Killeen, Texas. The post is currently named after Gen. Richard E. Cavazos, a native Texan and the US Army’s first Hispanic four-star general. The post is located halfway between Austi ...

, but it closed at the end of September 2015. On April 2, 2019, all of the remaining criminal cases were dismissed.

References

External links