Turun sinappi ( Swedish name: Åbo senap) is a

mustard Mustard may refer to: Food and plants * Mustard (condiment), a paste or sauce made from mustard seeds used as a condiment * Mustard plant, one of several plants, having seeds that are used for the condiment ** Mustard seed, small, round seeds of ...

made in

Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...

. It is often served with '' makkara'' (i.e.

sausage A sausage is a type of meat product usually made from ground meat—often pork, beef, or poultry—along with salt, spices and other flavourings. Other ingredients, such as grains or breadcrumbs, may be included as fillers or extenders. ...

). Turun sinappi was first launched by Turku foodstuffs manufacturer Jalostaja in 1948. The mustard got its name after the Finnish city of

Turku Turku ( ; ; , ) is a city in Finland and the regional capital of Southwest Finland. It is located on the southwestern coast of the country at the mouth of the Aura River (Finland), River Aura. The population of Turku is approximately , while t ...

. It is sold in yellow 250 g tubes. It consists of dark yellow finely ground mustard and various other spices. There are four types of Turun sinappi: ''Mieto'' (mild) with a green cap, ''Väkevä'' (strong) with a red cap, ''Tulinen'' (fiery) with a black cap and ''Linnan sinappi'' (Mustard of the Castle) with blue cap. The logo sports the profile of Turku castle. The most popular type is the "red" range (''Väkevä''), which has a distinctive taste. There was a controversy over the name in the early 2000s, when

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

bought out the original manufacturer. When the brand was bought, the production was moved to

Uppsala Uppsala ( ; ; archaically spelled ''Upsala'') is the capital of Uppsala County and the List of urban areas in Sweden by population, fourth-largest city in Sweden, after Stockholm, Gothenburg, and Malmö. It had 177,074 inhabitants in 2019. Loc ...

in Sweden. In 2008, the production was moved again, to

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

. In 2014, the production was moved back to Finland. The foodstuffs manufacturer Lunden, based in Turku and current owner of the Jalostaja brand, started producing mustard with the same recipe as Turun sinappi, named ''Auran Sinappi'' after the

river A river is a natural stream of fresh water that flows on land or inside Subterranean river, caves towards another body of water at a lower elevation, such as an ocean, lake, or another river. A river may run dry before reaching the end of ...

that flows through the city. Now Auran sinappi has captured 25% of the market share. Turun sinappi is remembered for its

TV commercial A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

s, which at a time were frequently shown on Finnish TV. The

slogan A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...

was ''"Kahta en vaihda"'', meaning "There are two things that I'll never change". The commercials usually featured someone saying "There are two things that I'll never change. One of them is Turun sinappi and the other is ''xxx''", with the "other thing" varying from time to time, sometimes not being mentioned at all. A schoolyard

parody A parody is a creative work designed to imitate, comment on, and/or mock its subject by means of satire, satirical or irony, ironic imitation. Often its subject is an Originality, original work or some aspect of it (theme/content, author, style, e ...

of the slogan is "There are two things I'll never change: my socks".Vähähyyppiä, Miia: Kaikki syntyy siemenestä. ''Yhteishyvä'', December 2015, pp. 38-40. S-Ryhmä.

References

External links

Turunsanomat.fi
Finnish cuisine Culture in Turku Finnish brands Brand name condiments Unilever brands Mustard (condiment) {{food-product-stub

See also

References

External links